appliancewarehouse case study 9

Orange- customer facing areas.

Strengths – wider customer base, all in one shop, customer has ability to purchase new if cost is comparable, customer can shop while waiting resulting in more revenue,

Weaknesses – increase in warehouse space, specialty competitors, other department funding cut until new department becomes profitable,

Opportunities – increase revenue, larger footprint, ability to handle small jobs quicker and more effective than small chains, customer return increase

Threats – potential for increased damages, specialty competitors, negative customer reviews results in decrease revenue in other departments

New Company quote: Your one stop home shop