Marketing Strategies - Milestone PAPER 2 - APPLE
alex8
ApplePaper1.docxRunning head: SITUATIONAL ANALYSIS OF APPLE COMPANY 1
Situational Analysis of Apple Company 2
Situational Analysis Apple Company 3
MARKETING STRATEGIS- APPLE COMPANY
Institutional Affiliation: New England College
Date of Submission: 09/14/2020
Description of Apple Inc.
Apple Inc. is a public American multinational technology company that provides online services, hardware, and software products globally. It designs, develops, and sells computer software, electronics, and online services. Apple Company was founded by Steve Jobs, Ronald Wayne, and Steve Wozniak in 1976. It is located in Cupertino California, US with Tim Cook as the CEO and Jeff Williams as the Chief Operations Officer. Apple Inc. belongs to a large industry among being computer hardware, software, cloud computing, consumer electronics, and digital distribution.
Moreover, Apple Inc. hardware products include iPad computers, iPhone smartphones, Apple Watch, Television, iPod media players, Home Pod smart speakers, and Mac personal computers. Its software includes iOS, tvOS operating system, watchOS, Safari web browser, iWork, and iLife creativity suites (https://www.apple.com/). Besides, it offers online services like the Ios Apple Store, Apple Music, Mac App Store, Apple Card, and Apple Pay Cash. Apple Inc. is one of the big multinational technological companies with its main competitors being Samsung, Amazon Microsoft, and Lenovo.
The new or redefined product or service of Apple Inc.
Apple Inc. engages in innovation and continuously redefine and develop new products and services to meet the changing customers’ demands, and increase sales. Apple introduced its wireless charging device which initiated iPhones to be charged without the need for an external cable. Unfortunately, this wireless charging device can only accommodate each electronic at a time. Therefore, I suggest that Apple can redefine and modify the wireless charging device to accommodate more than one device at the same time without restrictions on brands. This would be simpler because it currently has an Apple Watch, iPhone Smartphone, and Air Pods and with the modified wireless charging, all these devices can be charged at the same time.
The redefined wireless charging device is non-restrictive as it would work with all phones and other electronics instead of being specific on Apple products. This would increase sales volume as it would be open to all global consumers regardless of their electronics’ brands. Besides, it would help Apple compete effectively and gain an advantage over its competitors like Samsung which offers a similar device but can only accommodate one electronic at a time (Malfona, 2018). The redefined device would enable these electronics to charge effectively with minimal fuss and less power heat up as these devices would be able to communicate on the amount of power to be directed to each device. This increases the speed of charging and at the same time eliminates any risks which are among the desired features preferred by customers, therefore attracting more customers leading to high sales.
Moreover, the charging device would help Apple increase sales and revenue as it’s a complimentary product to its devices like the Apple Watch and iPhone. This would increase the purchasing power of the device as consumers can purchase these electronics and charge them at the same time, within a limited time, and with less risk. Besides, since it can charge multiple devices at a time, it’s would be the best alternative for customers who majorly have more than one device like a watch, smartphone, and AirPod. It would also influence customers to purchase other electronics and devices from Apple to utilize its ability to accommodate multiple devices at a time. This would increase the sales volume of the other products and the redefined device.
The Mission and Vision of Apple Inc.
Apple Inc.'s mission is to instill the best user experience to customers through innovative software, hardware, and service. The mission is; “Apple designs Macs, OS X, iLife, iWork, and professional software. Apple leads the digital music revolution with its online store and has reinvented the mobile phone with its revolutionary iPhone and App Store, and defining the future of mobile media and computing devices with iPad” (https://www.apple.com/).
Apple's vision is long and entails concepts. It states that Apple believes and aims in making great products, simplicity, and focuses on innovation. It also states that Apple aims at owning the primary technologies behind its products, participates only in markets that give significant contributions, and focuses only on important projects. It believes in collaboration and cross-pollination aims for excellence and implements self-honesty.
How the redefined product aligns with Apple Mission and Vision
The redefined wireless charging device aligns with the mission of high user experience as it would offer the best experience and quality to the users. This because it offers the ability for consumers to charge their phones and other devices like a watch at the same time with limited risk and high speed. The communication between these devices would help in regulating power input to each device limiting excessive heating up.
The redefined product also aligns with the vision through the concept of providing great products as it is a great product that would enable its consumers to charge multiple devices at the same time with limited risks and at high speed. The other concept in the vision is innovation, the redefined product would indicate the innovation of Apple through modification of the initial device to accommodate many electronics regardless of the brands. It also aligns with the concept of simplicity and focuses on key projects as it involves simple modification and it focuses on addressing the key problems that consumers face from the current device like the inability to accommodate more than one device. It’s also a key project as people rely on charging devices.
Besides, it aligns with the concept of excellence as it would enable the company to gain an advantage over its customers, attract more customers and reach to all users regardless of their electronics brands leading to excellence. It also aligns with the vision of participating only in the market that gives a significant contribution as people have many electronics and depends on charging devices. Therefore, it’s a market that would bring significant contribution as is a product used by many people globally.
References
Malfona, L. (2018). The Apple Case. Ardeth, (03), 53-72.
