bus692 assignment
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AppleIncCompanyAssignment.docxRunning Head: APPLE INC COMPANY 1
APPLE INC COMPANY 4
Apple Inc. Company
Tasha Smith
Thomas Hennefer
10/21/2018
Describe the nature of the organization (provide industry, product/service, a brief history, and position in relation to competition)
Introduction
In this paper, we are going to be focusing on Apple Inc. The company which is considered as one of the leading company globally in terms of revenues and technology. It is a company which was founded in 1976 which with the core- founders being Steve Jobs and Steve Wozniak. The company produces a series of electronic products such as iPad, Mac Book, iPhone, Apple Tv among others. Other products which are produced by the company include software such as iOs, watches, iCloud and other support services.
Competitors of Apple.
Besides being the leading multinational company, it also does face a highly competitive environment more so from the manufactures of computers. One of the major competitors for the company is the dell company which manufactures both mobile computing devices and desktops. The other renowned group of competitors for Apple Company is Samsung, Lenovo, Microsoft Inc. Company among others.
Organizational Chart for Apple Inc. Company
An organization chart is defined is a graphical diagram which shows the relation of one to the department to another or relation of one function of a business to another. Some of the relations that are displayed in this chart include the relationship of managers to the sub-workers, directors to managing directors among others. There are three common forms of organizational culture which include Hierarchical, Matrix and Flat (Horizontal).In this section, we are going to make a highlight on the organization culture of Apple Inc. Company.
Since Apple is a multinational company, it would possibly have the above organizational chart which would be effective in helping it distribute its products to different geographical areas across the globe. The figure above could act as a potential organization structure for the company showing all the key people and departments that would help it realize its goals in the market.
Business Strategy for Apple Inc.
Apple Inc generic and growth strategy essentially lies in its innovative cultures. The company is way ahead of its competitors due to the fact that it has been in a position to come up with unique products which meet and exceeds the expectations of the customers. The company has also a strategic way when it comes to pricing and marketing its products to both local and international market.
Define the specific area of the business you plan to address
The main specific area of the business that I choose to address is on Information technology and how companies in the market have come up with new ways and technology to transform the world.
"Apple's Generic Strategy & Intensive Growth Strategies." Panmure Institute, 29 Jan. 2017, panmore.com/apple-inc-generic-strategy-intensive-growth-strategies.
Investopedia. "Who Are Apple's Main Competitors in Tech?" Investopedia, 23 Mar. 2018, www.investopedia.com/ask/answers/120314/who-are-apples-aapl-main-competitors.asp.
Red Apple Group, Inc. Datamonitor, 2000.
