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Running head: APPLE INC. 1

APPLE INC. 3

Apple Inc. SWOT Analysis

Jeremy Harlow

University of Phoenix

01/25/2021

Apple Inc. is a company within the computer hardware and software industry known for its successes given the strengths of messages portrayed by the mission and vision statements. The SWOT analysis strategy is a process used to examine and scrutinize a company’s internal and external environment, and in this case, this strategy/process displays Apple Inc.’s weaknesses. The company’s policy of exclusivity makes it hard to have an unlimited distribution network for its products (Borgenicht, 2020). This factor has been limiting Apple Inc. to reach the market, making it hard for consumers not to access their products readily.

To ensure the best distribution network, Apple Corporation should use the image of its strong brand and the swift novelty processes to launch and develop the best technology lines of products (Smithson, 2020). Also, through the establishment of a partnership with other distributors, Apple Inc. should make improvements in the general market grasp. Apple Corporation has been selling its products at a much higher price than similar products from different corporations, which is why these selling prices are considered to be pulling the company downwards. Given the competition in the computer hardware and software industry, Apple should restructure its products to cut off the high prices. This will ensure the middle and lower-class individuals purchase Apple products.

As a way of advancing its goals, Apple Inc. should emphasize innovation. Research and development are the key terms used here because they will ensure the company develops its innovative products. This is for purposes of ensuring the company is ahead of its rivals and can reach and advance its goals. Also, Apple Corporation should grow its market reach often, especially in the international customer electronic market. This can be done by not focusing on any particular market section and selling a variety of products that suit its customers. Market penetration and development can help Apple beat its competitors. Expanding the distribution channel is the best strategy Apple Inc. can employ as a way of increasing its competitive advantage. This expansion can include modifying Apple’s delivery strategy so that more customers can be reached, especially in the global market, and using aggressive marketing to increase sales volumes. As discussed earlier, the company can explore and research new product lines that will complement those in existence. The aftermath is that new products will have been developed and introduced, thus beating up competition in the industry.

Apple Inc. uses a collaborative network strategy. In all the different functional areas of the company, a bond links and connects them. Apple's organizational structure is hierarchical, which means information flows from the top (CEO) to the down (employee). Organizational changes are organic because the top and middle management are included in lateral decision making. At the lower level, vertical collaboration is applied, which has helped the corporation achieve most of its goals and objectives. The weak functional matrix at Apple Inc. shows how close, different components within the business interact. For instance, project directions are determined by the top managers who have partial control and power over the same projects (Meyer, 2019). This structure is responsible for prompt novelty strategies, which are the main contributors to the company’s strengths. The interrelationships portrayed in these different functional areas explain the robust innovation processes that provision brand growth and best pricing tactics.

References

Borgenicht, N. (2020). Will Apple’s Lower iPhone Price Ease Dropping Sales?. SAGE Publications: SAGE Business Cases Originals. Retrieved from http://sk.sagepub.com/profile/sharedlist/54486

Meyer. P (2019). Apple Inc.’s Organizational Structure & Its Characteristics (An Analysis). Panmore Institute. Retrieved from http://panmore.com/apple-inc-organizational-structure-features-pros-cons

Smithson. N (2020). Apple Inc. SWOT Analysis & Recommendations. Panmore Institute. Retrieved from http://panmore.com/apple-inc-swot-analysis-recommendations