Project final paper

Running head: MARKETING PLAN FOR APPLE COMPANY 2

MARKETING PLAN FOR APPLE COMPANY 2

Marketing plan for apple company

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Apple inc. It is an American multinational technology company that designs, develops, and also sells consumer electronics, computer software, and also online services. It is one of the largest tech companies that is alongside the likes of Amazon company. It was started by Steve jobs together with Ronald Wayne.

Marketing strategy

Steve jobs, together with his team, excelled at the manufacturing as well as marketing consumer products that most of the consumers love. The company’s marketing has been so effective to the point that there are a lot of other companies that go to benchmark from the company to see what they do (Alnabhan, 2020). This happens to the other companies who are trying to achieve global popularity, revenue growth, as well as staying in power.

Apple marketing is built on simplicity. The products that Apple makes them speak for themselves. This is the way that the company has consistently positioned its marketing, keeping messaging, and also visual simple (Alnabhan, 2020). Most of the things that they market are free things that include feature lists, pricing, or even expensive special effects. The company knows well that its products will sell themselves with no any kind of relying on pomp as well as circumstance. The logo that the company uses is a perfect example of company simplicity.

According to CEB, the most operative way of selling a product to a consumer it is not through complicated advertisements, flashy websites, or even hyper-inflated ads copy. Reaching to the markets can be simplified through the decision-making process (Alnabhan, 2020). When the decision-making about selling is simplified, it will be possible to sell products more easily.

Another marketing strategy that bis used by the company are through the use of the power narrative. The company was built by Steve jobs around some core values as well as a customer-focused narrative. Other than only viewing operations as just “operations,” the company makes it a point to show that all the aspects of operations stand for something. The strategies that they have employed for this include employees carrying cards about the company that reminds them of the importance of the company. All the salespeople from the company get paid without commission, and this allows them to mainly lay their focus on helping customers other than the closing sale. The company has also employed consistency from the products to core values. This is what reinforces the beliefs of an audience.

Marketing objectives of apple company

Since apple's mission is mainly committed to providing the best innovations as well as technologies in the world, the company has been committed to protecting the environment to make sure that there is a healthy safety for both the customers and also the global community (Alnabhan, 2020). The other marketing objective of the company is that it is aimed at increasing the brand value and also its market share.

The company is working hard to improve the value of its products and increase its market share. The company also has a market objective on investing in research and development so that they can come up with new products as well as technologies. The company is carrying a lot of research so that they can improve their market share (Alnabhan, 2020).They are ensuring that their technology is UpToDate and that they are using it to satisfy the customer needs.

References

Alnabhan, O. (2020). Literature Review Marketing New Products. Apple Inc.