BUS 499

Running Head: GLOBALIZATION 1

GLOBALIZATION 4

Apple Corporation

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Question one

Apple has been ranked to be on the lead within the computer industry for the previous several years on the Forbes list. It is well known for being an American multinational technology firm. It designs, develops plus sells various technology services and products that have brought change globally. Globalization as well as technology has had an impact on the firm in so many different ways. Their total global revenue was $233 billion during the September 2015 fiscal year. Basically, Apple gets to maintain over 476 retail stores globally. It is still expanding its products and services aggressively globally. Additionally, it has the online Apple as well as iTunes stores alongside more than a million Apple products that are actively utilized globally.

Due to the firm’s expansion, it brings lots of job opportunities. The firm has employed more than 115,000 permanent workers. It greatly helps in stimulating the economy internationally. Technology alongside globalization has enabled Apple bring significant change in the world. The ten products that have brought success to the company by overall assets comprise of; iPad, Macintosh computes, iPod, Touch technology, OS X operating system, iPhone, Touch technology, App Store, iBeacons an Apple TV and Autodiscovery networking. Apple firm still invents the future with innovative products plus technology that is user-faced. This gets to define the market continuously (Nyamekye & Tul, 2020).

Question two

Apple has a great opportunity to enhance their revenues utilizing the industrial organization plus resource based model. Utilizing the economic theory belonging to industrial organization model, the organization can continue being successful while earn returns that are above average. Apple’s leadership team understands the strategy formulation, general industry, competitive surrounding, assets plus skills, implementation of strategy and the superior return enabling them to maximize their returns while still growing. With the resource-based model, it considers resources as a key to superior performance of the organization. It involves availing the resources to offer a competitive edge that is sustainable. Through continuous research plus development attempts to develop innovative technology, application services and products, this will end up enhancing their brand loyalty. Being ahead of their competitors enables them to be on the lead in the market. Apple is established in the market as No.1 in technology. Apple’s marketing plus advertising strategies have ended up increasing demand plus awareness for their technology and products globally (Yie, et.al, 2021).

Question three

The firm’s mission and vision statement are perceived to be Apple’s success base in being among the most valuable corporations internationally. The vision statement that Time Cook introduced, is one that details the firm’s comprehensive and extensive approach for continuous success, emphasis on strategy, market selection, innovation, design, product development, company direction as well as organizational culture. The vision statement places emphasis on how the company strongly believes in being nothing but just the best, the firm believes in making significant contributions to the markets alongside believing to be the best innovators in the world among others. Their main aim is ensuring that they are just the best in the industry.

The mission statement of Apple is designing Macs, the best personal computers globally, alongside OS X, iWork, iLife plus professional software. The company is known for leading the digital music revolution with its iTunes and iPods online store. Additionally, the company has its mobile phone reinvented with their revolutionary App store and iPhone. In addition, it gets to define the future of computing devices and mobile media with iPad. Basically, it is not extensively detailed in nature as compared to the vision statement. Therefore, it might be improved through widening its chosen scope to comprise of details related to the different business segments that Apple has. It gets to list the present products plus technology that the company offers without any reference to innovation, consumer satisfaction, market leadership as well as the organizational culture (Yeganeh, 2019).

Question four

Apple has been able to satisfy their stakeholders through satisfaction of imposed demands. Stakeholders greatly impact the company in relation to sales revenue and consumer perception. Basically, Apple is known to have a high performance when it comes to addressing their corporate social responsibility through ensuring the stakeholders interests are satisfied. Their stakeholders are:

Consumers – they have the priority of been the top stakeholders whenever the firm devises the corporate social responsibility strategies. It consists of individuals and institutional buyers of the firm’s products. Having their interests satisfied continues to be the helm of Apple’s corporate social responsibility attempts (Paam, et.al, 2019).

Employees – these are ranked as the second-priority stakeholders since their core interest is ensuring workers are well compensated and their careers are developed. Maintaining the happiness of the employees increases their morale which helps to motivate them in creating innovative technology at the same time develop products that are profitable. Service technicians, software developers, corporate plus retail personnel and research and design engineers are very important in Apple’s success.

Investors – they are the main stakeholders plus determinants within financing research developments plus new business. They have interest in maximizing their investment returns. Apple is known to have a very strong financial position due to it being among the most profitable firms globally. Additionally, it maintains profit margins that are high. This is an excellent financial performance that satisfies the investors interests.

Distributors and suppliers employees – they are considered accountable for the quality components plus essential parts in making the innovative product ensuring the success of Apple. The company maintains high ethical standards of employment, appropriate compensation and job security within their chain of supply.

Music Industry – the firm’s executives have to a great extent courted the music industry since iTunes tends to bring in a huge part of its revenues. They are continuously bringing in new artists plus songs to iTunes on a daily basis to provide consumers with the desired user-faced technology (Hollebeek, et.al, 2023).

Therefore, the strategic management as well as competitiveness of the firm determines its success in future. My believe is that if the firm continues creating new plus innovative products plus services at the same have their market share increased, they will continue having a competitive edge and an increased brand loyalty. Basically, the new user-faced technology has a high demand and individuals are internationally looking for how to increase productivity. If Apple continues finding new market inefficiencies that need exploitation and invent applications plus products to have the same inefficiencies addressed, they continue leading in software and technology. The firm should make sure it continues adhering to the main goals of their known vision statement as well as continue being focused so that they can continue leading and also sustain their competitive edge.

References

Hollebeek, L. D., Kumar, V., Srivastava, R. K., & Clark, M. K. (2023). Moving the stakeholder journey forward. Journal of the Academy of Marketing Science, 51(1), 23-49.

Nyamekye, R., & Tul, S. I. (2020). THE POSITIVE AND NEGATIVE INFLUENCE OF GLOBALIZATION ON THE ACTIVITIES OF INTERNATIONAL BUSINESS (BASED ON APPLE INC.).

Paam, P., Berretta, R., Heydar, M., & García-Flores, R. (2019). The impact of inventory management on economic and environmental sustainability in the apple industry. Computers and Electronics in Agriculture, 163, 104848.

Yie, C. E., Zhi, C. E., & Ping, N. T. S. (2021). A Critical Analysis of Internal and External Environment: Case Study of Apple Inc. Journal of International Business and Management, 4(10), 01-14.

Yeganeh, H. (2019). A critical examination of the social impacts of large multinational corporations in the age of globalization. Critical perspectives on international business, 16(3), 193-208.