apple
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Apple_AnswerForm4800W.docxMKT 4800W Spring 2022
Apple: Answer Form
Student Name:
Grading Criteria
1) This assignment requires formal business writing. Your writing tone should be formal.
2) All sentences must be complete. Bullet points are not acceptable.
3) Use proper grammar.
4) You must use your own words in your answers. Do not copy and paste sentences from the textbook case or the assigned articles.
5) The majority of your grade will be based on correctness and quality. Regarding quality, an answer with fewer than four (4) lines on computer viewing (not on smartphone viewing) will be considered as a poor-quality answer.
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Q1) Identify key players (e.g., customer groups, supplier companies, major organizations) that Apple deals with in its operation and, from the marketing perspective, describe what Apple exchanges with each of the key players in order to make money in its business. |
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Q2) (a) What is Apple’s approach to market creation? And, (b) what is the role of marketing research at Apple? |
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(a)
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Q3) In Apple’s hardware business (e.g., iPhone, iPad, MacBook, Apple Watch), how are its product and pricing strategies interconnected? |
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Q4) Why have Apple stores been an important part of its marketing strategy? |
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Q5) Apple charges $9.99/mo. (individual plan) for Apple Music and $4.99/mo. for Apple TV+. (a) What do these price levels indicate regarding Apple’s products and market positions in the music and video streaming businesses? (b) How is Apple’s pricing strategy for its services different from that for its devices? |
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(a)
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Q6) The last assigned article suggests that AI (artificial intelligence) will be critical for Apple’s success in coming years. Why do you think that is the case? |
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