write general info that does not tell that you did it for me.

2/27/2019 Appetight - Google Docs

https://docs.google.com/document/d/1mrsYL79WKxvuUf2SLfFI-PlsbAd6BSnNVSm5W_VHWb8/edit?ts=5c5395b5 1/7

Appetight Executive Summary (Introduction): Appetight is a food delivery service concentrated in rural areas and operated through the Appetight app. Customers use the application to order food from their favorite restaurant or grocery store, pay Appetight the cost of the goods and the service fee, and leave a response, if desired. Employees will use the app to clock in, be informed of new orders coming in, log mileage, access necessary customer information, such as addresses, and communicate with management and customers if necessary. Mission Statement: Appetight provides quick, efficient food delivery service, 24 hours a day, using the most up-to-date app-based technology. Appetight strives for excellence and promptness with every delivery, bringing your cravings straight to your door. Vision Statement: Our vision is to provide fast and precise food orders to our customers near and in Cheney. Later, we will be associated with small college towns and mirror our business model to other schools. What needs does Appetight fulfill? The food delivery market is primed and ready to be taken advantage of; other companies have recognized its potential and failed to actualize it for a few well documented reasons. Food delivery has the potential to service a large group of people:

● Seniors ● Students without cars ● Busy working moms and dads ● Parties and other groups that may be drinking heavily and need food delivered ● People who live in rural areas

Organization Environment:

2/27/2019 Appetight - Google Docs

https://docs.google.com/document/d/1mrsYL79WKxvuUf2SLfFI-PlsbAd6BSnNVSm5W_VHWb8/edit?ts=5c5395b5 2/7

CEO: The CEO will be responsible for making all of the decisions for Appetight along with overseeing all other departments Marketing Department: The marketing department is in charge of marketing strategies and targeting the right customers for Appetight. They will also report directly to the CEO on different strategies that they come up with. Human Resources: Human Resources will be in charge of hiring employees that fit the company's vision as well as dealing with customer complaints or issues. CFO/Accountant: In charge of conducting payroll for employees, reporting and filing financial documents for the company. IT/ App developer: Head of the App development as well as fixing any kind malfunctions the app may have. Employee Compensation: Employees will be paid a portion of the service fee for each order that they deliver, and for mileage. Employee Scheduling: They will sign up for one of four different time slots for each day. The number of employees will depend on their schedules and also on the average orders per hour for that day. For example, If Fridays have a larger number of average orders per hour vs. Mondays, there will need to be more employees working on Fridays and less employees working on Mondays. Employee Application Interaction: Organization Design Flowchart:

SWOT Analysis: Strengths:

● Flexible business model ● Room for expansion ● Virtual base - less expense ● Density and closeness of area ● Appeals to students ● School partnerships: Meal plan & Work Study ● Little to no direct competition

Weaknesses :

● High Employee Turnover ● Technology aspect may turn away customers ● Low profit margin ● Low liquidity ● Variety of food ● Employee base is also big chunk of customer base

2/27/2019 Appetight - Google Docs

https://docs.google.com/document/d/1mrsYL79WKxvuUf2SLfFI-PlsbAd6BSnNVSm5W_VHWb8/edit?ts=5c5395b5 3/7

● Business flow is not controllable ● Employee dissatisfaction

Opportunities :

● Expansion to grocery and alcohol delivery ● Large Employee pool ● Advancements in technology ● Appealing to the elderly through companionship, reading, etc. ● EWU Instagram pages utilized for advertising

Threats :

● Weather and road work issues ● Lack of Interest ● Not partnering with school/s ● Not enough customers/size of Cheney ● Expansion of competitive markets

Competition: A single company called Spokane Delivery Service is a potential competitor. However, they do not have any information on their website about specifically food delivery, and the bulk of their business is focused on package and mail type deliveries: they are marketed as a courier service with specialization in quick service notarized documents. Other potential competitors include Uber Eats, Postmates, and Doordash. These are potential competitors because these businesses do not provide food delivery service to Cheney residents. If any of these company’s enter the space of Cheney, they will become direct competitors within the market.

Strategic Goals: Objectives :

● Build a working application for operating systems that fulfills our organizational needs. Organizational needs that will be fulfilled through the app are:

○ Calculating Payroll ○ Collecting Payments

2/27/2019 Appetight - Google Docs

https://docs.google.com/document/d/1mrsYL79WKxvuUf2SLfFI-PlsbAd6BSnNVSm5W_VHWb8/edit?ts=5c5395b5 4/7

○ Accepting Orders ○ Credit Card Services ○ Information and FAQ ○ Surveys and Reviews

● Obtain a partnership with Eastern Washington University ● Integrate the use of EWU meal plan within the app ● Consistent advertising ● Develop sustainable reward programs for employees ● Attract student employees (through scheduling and rewards) ● Build realistic controls, business practices, and long-term plans ● Build a full-scale website ● Obtain business loan from banking institution ● Secure investment funding ●

Services: Food delivery service Prices: Purchase price of order, plus a delivery fee of 35% Controls : Structural: Appetight will use decentralized structural control allowing us to adapt to an ever changing market. This will also allow us to easily expand our business to other small college towns. Strategic : Operations: Quality controls, employee excellence (followup & Financial: Regular communication with accountant to determine effectiveness and liquidity Communication : Structure : The nature of Appetight makes it generally a flat business structure Departments:

● Marketing

● Human Resources: Two people in charge of employees and customers

● CFO/Accountant (Reporting/Payroll/Financial Statements)

● Technology/IT/App developer: This is position is one of the most crucial to the success of Appetight. The Appetight App needs to be in constant working order

2/27/2019 Appetight - Google Docs

https://docs.google.com/document/d/1mrsYL79WKxvuUf2SLfFI-PlsbAd6BSnNVSm5W_VHWb8/edit?ts=5c5395b5 5/7

Human Resources: Create a culture for Appetight expectations Training:

● Customer service training: How to interact with the customer when delivering their food ● Train each employee on how to effectively use the App ● Training employees on safe driving techniques ● Training video to help eliminate extra work for non delivery workers.

Expansion : Appetight will spearhead its delivery business model in Cheney, as this town is an accurate baseline for small college towns. Cheney is the perfect place to test out if this application can work. We have some food options but not too many. We plan to focus more on students that live in the dorms and do not have cars as our target market. After we prove this business can work, we plan on taking this to other small schools and towns. We would like to offer students jobs and opportunities for new and old students. Because partnering with Eastern Washington University is a main goal, when we expand to other small schools, we will need to partner with those schools as well. Appethight need not be confined to food delivery either.

Marketing Plan: Strategic Goals: Identify potential interest in Appetight through surveys; email surveys, paper/mail surveys, other ideas??? Get on Easterns food plan. Partner with frats and sororities to help push students to use the application. Set up flyers in the gym, dorms and apartments nearby. Advertise at the places that we can pick up from. Leave flyers at grocery stores potentially have a separate section for grocery shopping. Goals Build Brand Awareness:

● social media,

2/27/2019 Appetight - Google Docs

https://docs.google.com/document/d/1mrsYL79WKxvuUf2SLfFI-PlsbAd6BSnNVSm5W_VHWb8/edit?ts=5c5395b5 6/7

● Flyers ● word of mouth advertisement. ● free delivery for first time buyers ● partnership with Eastern advertising on Eastern’s social media informing the student

population of our delivery service. We also look to advertise with flyers that will be placed at the restaurants that we deliver from. The last form of advertising is word of mouth. Eastern is home to roughly thirteen thousand students who are in constant contact with each other which is key when relying on word of mouth advertisement. These marketing strategies will allow our app to get out to the student population, and the city of Cheney quickly.

Financial Analysis and Budget:

2/27/2019 Appetight - Google Docs

https://docs.google.com/document/d/1mrsYL79WKxvuUf2SLfFI-PlsbAd6BSnNVSm5W_VHWb8/edit?ts=5c5395b5 7/7