Strategic Mmgt- Research Based

Appendix II: Operations Audit

Categories

Coke

Pepsi

Strength

Weakness

Product Quality

Quality Standards / Audits:

Quality Standards / Audits:

·

Supply Chain (Inbound)

Supply Chain Information:

·

Supply Chain Information:

·

Packaging / Design

Product Packaging:

·

Product Packaging:

·

Inventory Turnover

2016 Inventory Turnover:

2016 Inventory Turnover:

Emissions

Current Emissions:

Goals:

·

Current Emissions:

Goals:

·

Appendix III: Marketing Audit

Marketing

Google

Microsoft

Strength

Weakness

Product Mix

.

Market Share

Total Brand Value

Promotion

Campaigns:

Promotional Spending:

Failed Campaigns:

Campaigns:

Failed Campaigns:

Promotional Spending:

.

Pricing

Pricing Strategy:

Pricing Strategy:

Distribution

Distribution Methods:

Distribution Methods:

.