APN MARKETING

APNMarketing.Week8.docx

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1. Briefly describe how your health system will “market” the roles of different types of APNs who are to be hired. Be sure to provide us a customized plan, one that speaks specifically to what you’ve already told us about how APNs will be used in your health system. In other words, while we need to see that you are working from ideas gleaned from the reading assignments, it is important that we see how you will adapt those general principles to the very specific needs of your health system and the very specific manner in which you have told us that you will use APNs. Remember that “marketing” involves selling others (specifically patients) on the concept of obtaining care from providers who are not physicians.

2. How can an organization effectively incorporate APNs who are new graduates?

3. It is common for some who promote APN practice to assert that there is a “cost-savings” that result from utilizing APNs (and PAs) to the fullest extent of their education and scope of practice. Making this assertion can be thorny: therefore, please address these points: (a) Do you agree or disagree that there would be a cost savings by using APNs and PAs? (of course, you must support either answer), and (b) If a health system felt strongly that there would be cost savings by using APNs and PAs, how could be the issues of equal pay for equal work be addressed?

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