Business writing

Research Paper

Solestage is a California based organization that deals with the selling of shoes and they mostly specializes in vintage sneakers, which include hard- to- find models. Their owner of the retail shop is a Chinese tycoon, Mr. Jia Huan. Recently, they have been having the problem of wanting to expand the business more as well as assimilating the business more into the American brands. I sat down with the owner and had a small interview with Mr. Jia on the way forward for the business.

Me: What business activities are important to the success of your company?

Mr. Jia: Like every other business, the success of this business mainly depends on the satisfaction of our clients and the employees as well. Since the establishment of this business, we have always focused to ensure that each and every of our customers leave our premises satisfied. This has increased the number of clients we serve on daily basis thus increased sales in general. Another thing is proper marketing and advertising of our products. This has been made easier by the many online platforms available since most of the sales are done online.

Me: How important is business communications to you and why?

Mr. Jia: Communication is very important for the success of our business. Our employees have learnt how to handle all types of clients through proper communication. The online marketers have also developed good communication skills to attract more and more clients to our business.

Me: What are some Marketing activities you do regularly?

Mr. Jia: The business has shifted most of its marketing to online platforms. This has been really effective since its introduction. Promotions and rewarding our regular clients has also been an activity that as seen the business succeed through the maintenance of clients and introduction of new ones.

Me: Which are the most challenging and satisfying activities you have done in your business?

Mr. Jia: The business has had its share of challenges and among them is the need to expand which has not been easy so far. Since the origin of the business was China, the organization has wanted to have American brands. This has been challenging but since the business tried hiring more Americans it has been reduced significantly.

Me: Which areas in your business do you wish you had more training to help your business grow?

Mr. Jia: Proper Marketing is one of those areas that I wish we had more training on. This is the most significant area in the success of the business. With the growing competition in the industry new and better marketing strategies are key to success. Another area is better customer service.

From the interview I had with Mr. Jia, some of the important things that are useful for the success of any business are;

1. Proper marketing strategies

With the introduction of many online platforms for marketing and advertising, business has been made easier. Some of these platforms include; Facebook, Twitter, YouTube, WhatsApp, Instagram among others according to (Smith, 1998). Majority of the target market are available and equally active on these sites thus expanding the market of their goods and services as well. With the increased competition in businesses, better marketing strategies really matter when it comes to attracting and maintaining customers. Online marketing is cheap compared to other advertising and marketing sites thus many successful businesses are shifting to this method which has been viewed to be effective.

2. Offering variety of products and blending with the community

Like the case of Solestage, they offer a wide variety of products. They have opted to expand their business and they are therefore faced with the challenge of how to assimilate more of the American brands. It is very important to understand the people around your business and your clients and their preferences and provide it to them (Fornell, 1999). Listen to the views and remarks. This will give you ideas on where to improve and what to maintain. Hiring people who have knowledge of the people around the business is very important. Customer satisfaction should be the main goal of any business especially when most of the sales are done online according to (Anderson, 2008). The feedback given by the clients on the social posts could either build or bring the business down significantly. Proper management is also very important as it is through them that all the decisions regarding the success of the business are made. It is important to appoint leaders who have knowledge of running the business and have an idea of the future of the business and work towards achieving that.

3. Communication in business

Effective communication in the business is very important. This can be the communication between the employees and the management, amongst the employees, and most importantly between employees and the clients. (Deetz, 2010) argued that all these shape the whole business and can really affect the performance of it if not well taken care. Formal or informal forms of communication all reflect to the main objective of the business which is to satisfy the customers. Most online marketers are advised to use official business language when advertising and making their sales too (Chernatony &Lynch, 2004). This helps in maintaining the original purpose of the advertisement and attracts more clients.

References

Anderson, E. (2008). Customer satisfaction, market share, and profitability.

Chernatony, D. & Lynch, J. (2004). The power of brand communication in business markets. Journal of brand management.

Deetz, S.(2010). Transforming communication in business and building responsive and responsible workplaces.

Fornell, C. (1999). The American customer satisfaction index.

Smith, W. (1998). Marketing strategies and organization structures.