psychology
The world is developing in a classy manner with a number of standards set for idealizing concepts which influence
people globally. A very common discourse of the present time is regarding the appearance of a person. The dressing
patterns, presentation styles, cosmetic use, brand preferences and so on have all been in line with the picture of ideal
beauty which is being questioned after decades of conditioning. Taking this concern into consideration along with
the increased prevalence of social anxiety, the present study has tried to pin point onto the role of appearance anxiety
on the very basic social interaction anxiety experienced by common people. The study was conducted on the late
adolescent population of Kerala as they are the ones who experience the crisis situation the most in figuring out their
own identity. A sample of 90 participants were considered for the study which included an unequal number of males
and females and the data collection process was conducted online. The tools used for the study included the Social
Interaction Anxiety Scale developed by Mattick and Clarke (1998) and The Appearance Anxiety Inventory
developed by Veale et al. (2014). The coded and scored data was statistically analysed to conclude that Appearance
Anxiety significantly predicts Appearance Anxiety with no role of gender in any of the variables. The major
limitations of the study and the future implications have also been discussed in the article.
Keywords: appearance anxiety, gender, late adolescents, social interaction anxiety
Adolescence is a period of development in which the significant
transition of a child happens to become an adult. This period of
transition is termed as the period of storm and stress by Hall (1904) as
adolescents face decreased self-control and increased sensitivity
during this period of their life. The term 'storm and stress' has been a
significant point of debate as it gives a negative lens to look at this
stage of development by pinpointing the difficulties faced by
adolescents and generalizing it irrespective of the cultural variations
(Arnett, 1999). Taking the commonly discussed negative side of
adolescence, the present study tries to address the social interaction
anxiety of adolescents by connecting it with the matter of self and
identity. Identity is viewed as a self-structure, a dynamic internal
organization of one's desires, abilities, beliefs, and personal history
by Marcia (1980). Self-awareness is considered as a very important
part of adolescent life which influences the development of the
individual as a whole. When the structure of self of a person is well-
developed, it is considered that people are more conscious of their
own differences from and similarities to others, as well as their own
advantages and disadvantages in navigating the environment. The
structure of identity is dynamic and thereby when the sense of self is
not well developed, the less clear individuals seem to be about how
they differ from others and the more they rely on outside sources to
judge who they are (Marcia, 1980).
One of the major causes of social anxiety has been explained by
Clark and Wells (1995) through their cognitive-behavioural model
of social anxiety. According to the theory it is highlighted that the
fear of social evaluation becomes the core factor leading to social
anxiety. Those with social anxiety fear people will judge them
adversely since they don't think they live up to the standards or
expectations of the society, which has significant social
repercussions (Wang et al., 2012). The Heinberg's Model of Social
Anxiety (2010) also grounds the concept of social anxiety in the
perception of an audience by the socially anxious people in every
According to the Diagnostic and Statistical Manual of Mental
Disorders (2013), Anxiety is described as tension or unease that
results from anticipating a threat, which could be internal or
external. Social Anxiety is one among the most discussed
dimensions of anxiety which is defined by a strong dread of being
judged by others in social circumstances (Bögels et al., 2010). It is
also referred to as social anxiety disorder (SAD) or social phobia
when its severity reaches a tipping point where functioning is
hampered (Marrison & Heimberg, 2013). In these cases, people
believe they are inadequate or inferior, and they think that being
praised and receiving compliments would help them advance in
society (Wallace & Alden, 1997). Earlier research evidence
suggests that social anxiety is majorly of two different types,
Performance anxiety and Social Interaction Anxiety. While
performance anxiety is related to the fear of people performing
something in front of others, Social Interaction Anxiety is much
more basic that they fear socializing with people around them.
Social Interaction Anxiety does not carry the element of being
judged by others, but finds it difficult to manage any social
situation in which they have to interact with others (Hughes et al.,
2006). It has been revealed through research literature that Social
Interaction Anxiety is much more closely associated with
anhedonia (Brown et al., 1997); and depression (Alden et al., 2008);
as it obstructs a wide variety of social interactions that are enjoyable
(Kashdan, 2007).
Appearance Anxiety and Social Interaction Anxiety
among Late Adolescents
Indian Journal of Health and Well-being
2022, 13(3), 388-392
https://iahrw.org/our-services/journals/indian-journal-of-health-wellbeing/
© 2022 Indian Association of Health, Research and Welfare
ISSN-p-2229-5356,e-2321-3698
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Deva Nanda Raghavan and N.P.M. Hasmina Fathima Christ College (Autonomous), Irinjalakuda, Kerala
Author Note
Deva Nanda Raghavan, BSc. Psychology, Christ College
(Autonomous), Irinjalakuda, Kerala
N.P.M. Hasmina Fathima, Assistant Professor, Christ College
(Autonomous), Irinjalakuda, Kerala
We have no known conflict of interest to disclose
Correspondence concerning this article should be addressed to
Deva Nanda Raghavan, Bsc. Psychology, Christ College
(Autonomous), Irinjalakuda, Kerala
social situation. People commonly create a picture of oneself in the
eye of the audience, often said as 'your image of my image of you'
(Morrison & Heinberg, 2013). The concept of self is also believed to
develop in a similar manner according to the looking glass concept of
Cooley (1902) which explains that self develops on the basis of what
one thinks others think about him/her. While participation anxiety
can be easily connected with this explanation of the audience, social
interaction anxiety opens questions for clarification as it does not
arise out of the fear of performing something in front of a crowd who
would judge them. Self-concept can be considered more influential
in the case of social interaction anxiety and thereby the determinants
of self-concept should be given importance in understanding the
concept.
While searching for common factors that influence the self-
concept of people, appearance anxiety cannot be left unseen.
Appearance anxiety is a common factor that is expected to be
experienced by people irrespective of age and gender, which is
conceptually related to self-esteem in general and body image in
particular (Sahin et al., 2014). It is defined as a construct that
expresses anxiety about one's physical appearance and how others
perceive/judge it (Hart et al., 2008). According to Keelan et al.
(1992), self-reported unfavourable social experiences in childhood
and early adolescence are associated with appearance anxiety in
women. This becomes quite an important concern in the present era
where people remain obsessed with matters of fitness, health and
beauty. The westernized image of beauty has been globally accepted
as the ideal image for men and women which has become the only
definition of beauty (Rajagopal & Gales, 2002). Frederick and
Roberts (1997) have defined Self-objectification as the process of
viewing oneself from a third-person perspective as opposed to a first-
person one, leading girls and women to place more emphasis on how
they appear to others than on how they feel or what they can
accomplish. The theory has a strong gender base as it addresses
women and not men. This brings in the concept of 'self' and the
concept of appearance anxiety of people together. Keeping all these
concerns in mind, there is a significant question of what role
Appearance anxiety plays in the development of social interaction
anxiety of people, as appearance is a concern that can generally strike
a person when they encounter someone at any point of time. This idea
has been the core element of the present study and it also tries to
understand the gender difference within these variables of concern.
Scope and Significance of the Study
The present study tries to tap on a major concern related to the beliefs
and perceptions of people in and around the concept of beauty. The
widely spread patterns, ideals and benchmarks of beauty have spread
all across the world by generalizing and idealizing a fixed picture as
the definition of beauty. Finally, after long years of conditioning,
there are prominent discourses around redefining the markers of
what beauty is. Breaking down the ideal figures that have been
imprinted in humans is a tedious task, but still actions have already
ignited. A very related concept that calls for concern is the amount of
appearance anxiety faced by people and the extent to which it affects
the social life of people. The social interaction anxiety of people is a
concept that has been least tapped by researchers as everyone works
on the larger concepts of social phobia or social anxiety. By keeping
performance anxiety aside, the present study is focussing only on the
social interaction anxiety of people. This lacuna is being worked out
through the present study and opens possibilities to develop effective
treatment strategies for social interaction anxiety which affects the
very basic abilities of a person. It also matters that there have been no
supportive studies from the south Indian late adolescents on these
grounds.
The major aim of the present study was to understand the
relationship between Appearance Anxiety and Social Interaction
Anxiety among late adolescents of Kerala. It also tries to understand
if there exist any gender differences within these variables and know
if Appearance Anxiety predicts the Social Interaction Anxiety of late
adolescents.
Objectives of the Study
● To know the strength and direction of relationship between
Appearance Anxiety and Social Interaction Anxiety among late
adolescents
● To know if there is significant difference in the Appearance
Anxiety of male and female late adolescents
Aim of the Study
Hypotheses of the Study
Appearance Anxiety Inventory (AAI) was the scale used to assess the
level of appearance anxiety experienced by the participants and also
help in the treatment process of people with body dysmorphic
disorder. The scale was developed by Veale et al. (2014) and the
inventory is a 5-point Likert scale which consists of 10 items. The
score range for the present scale is 0-40. The scale has also been
found to be reliable and valid with the Cronbach's alpha score being
.86, and the convergent validity score when related with the Yale-
Brown Obsessive Compulsive Scale Modified for Body
Dysmorphic Disorder being .55.
● There is no significant difference based on gender in the Social
Interaction Anxiety of late adolescents
● Appearance Anxiety significantly predicts the Social Interaction
Anxiety of late adolescents
Method
● To explore if Appearance Anxiety predicts the Social Interaction
Anxiety of late adolescents
The study was based on the population of late adolescents and
thereby the sample consisted of 90 late adolescents of Kerala.
Convenient sampling was followed to collect the required data for
the study. The data was collected from a group of 55 females and 35
males belonging to the age group of 18-21 years. It was made sure
that the participants were literate and had no physical or
psychological illnesses.
Measures
Participants
● To understand if there is significant difference in the Social
Interaction Anxiety of male and female late adolescents
Social Interaction Anxiety Scale (SIAS) was developed by Mattick
and Clarke (1998) and consisted of 20 items which were answered
on a 5-point Likert pattern making a score range of 0-80. The scale
● There is no significant difference based on gender in the
Appearance Anxiety of late adolescents
● There is no significant correlation between Appearance Anxiety
and Social Interaction Anxiety among late adolescents
Indian Journal of Health and Well-being 2022, 13(3), 388-392 389
was found to be reliable with the Cronbach's alpha score being .90.
The study is also said to have good validity as the correlation score
with the Social Phobia Scale is found to be .59 (Osman et al., 1998).
Procedure
The study was conducted on an online mode using google forms in
which the demographic details of the person was included along with
the two questionnaires to measure the Social Interaction Anxiety and
the Appearance Anxiety. Ethical guidelines were strictly followed
throughout the research, as part of which, the participants were
informed that the information they share will be strictly confidential,
with the maintenance of anonymity. It was also made clear that their
participation was voluntary and that they could withdraw at any point
of time without providing any solid reason or explanation. Coding
and scoring of the data were done carefully before getting into the
statistical analysis of the data to reach the conclusions of the study.
Pearson's correlation, Independent sample t-tests and Linear
regressions were conducted through SPSS version 25.
Results
The major aim of the present study is to understand the relationship
between Appearance Anxiety and Social Interaction Anxiety among
late adolescents and also know the extent of predictability of Social
Interaction Anxiety. After a keen check of normality of the data
using the Shapirov-Wilk test the data was found to be normally
distributed. To understand if there is any gender-based difference in
the variables of concern an independent sample t-test was conducted
and the results are given in Table 1.
Grouping variables Male Female t p
Dependent variables N Mean SD N Mean SD
Appearance Anxiety 35 9.88 7.94 55 9.65 5.61 .15 .88- - - - -
Social Interaction Anxiety 35 26 13.48 55 27.5 13.5 -.51 .60
Table 1
t-test on Appearance Anxiety and Social Interaction Anxiety on the Basis of Gender
B SE B β
Constant 16.42 2.17
While the prevalence of Social Interaction Anxiety (Jefferies &
Ungar, 2020) and Appearance Anxiety (Zimmer-Gembeck et al.,
2018) are rising at greater levels across the globe, the present study
aimed at understanding the relationship between both these
variables among late adolescents along with the extent to which
Appearance Anxiety predicts Social Interaction Anxiety. The role of
gender was also tapped through the study which revealed that the
extent of Social Interaction Anxiety and Appearance Anxiety did not
differ among male and female late adolescents. Even though there is
a common assumption that women are more oriented towards and
concerned about one's appearance, it has been proved wrong by a
number of researches works from the late twentieth century
(Mishkind et al., 1986). Even the earlier theories follow this pattern
of biased viewpoint where women are considered as the only ones
who fall for 'self-objectification' which is closely related to viewing
oneself from the third person's view instead of focusing on one's own
capabilities and potentials (Frederick & Roberts, 1997). The present
results also question this gender bias in concerns related to
appearance as it reveals that the male late adolescents are equally
Appearance Anxiety 01.07 0.18 .52**
Discussion
2Note. R = .278, ** p < .01, N = 90
Table 2
The results of the t-tests reveal that none of the variables differ
significantly among male and female late adolescents of Kerala.
Checking on the mean scores of the variables it is visible that the
mean of the appearance anxiety of males (N = 35, M = 9.88) are a bit
higher when compared with that of females (N = 55, M = 9.65), but
the t-test has come out to be insignificant (t = .15, p = .88). Similarly,
the mean score of Social Interaction Anxiety is negligibly higher in
the case of females (N = 55, M = 27.5) when compared with that of
males (N = 35, M = 26), and the t-test reveals the difference to be
insignificant (t = -.51, p = .60). Thereby it is concluded that the
amount of Appearance Anxiety and Social Interaction Anxiety
experienced among men and women do not differ significantly,
confirming that gender plays no role in these variables.
Table Representing Correlation between Appearance Anxiety and
Social Interaction Anxiety
Variables 1 2
1. Appearance Anxiety -
2. Social Interaction Anxiety .527** -
Note. N = 90, ** p < 0.01
Pearson's correlation was conducted between Appearance
Anxiety and Social Interaction Anxiety to know the relationship
between the variables and the results (Table 2) revealed that there is a
significant positive correlation of medium strength within these
variables of concern (r = .527, p < 0.01). It shows that when the
Appearance Anxiety score increases the Social Interaction Anxiety
also increases. To conclude about the cause and effect relationship
between Appearance Anxiety and Social Interaction Anxiety, a linear
regression following the correlation result is done.
The linear regression conducted with the dependent variable being
Social Interaction Anxiety clarifies that Appearance Anxiety 2significantly predicts Social Interaction Anxiety by 27.8 percent (R
= .278, p < .01). This relationship shows that an increase of .52 units
of appearance anxiety increases the Social Interaction Anxiety by
one unit (β = .52, p < 0.01). It clarifies that a minor difference in
Appearance Anxiety is potent enough to develop or induce the
Social Interaction Anxiety of people.
Table 3
Linear Regression Predicting Social Interaction Anxiety
390 RAGHAVAN AND FATHIMA/ APPEARANCE ANXIETY AND SOCIAL INTERACTION ANXIETY
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392 RAGHAVAN AND FATHIMA/ APPEARANCE ANXIETY AND SOCIAL INTERACTION ANXIETY
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