Anthropology project

Anthropology Project

Watch the video, The Dangerous Ways Ads See Women | Jean Kilbourne |

https://www.youtube.com/watch?v=Uy8yLaoWybk&list=PLSsjzj80vBHeQiepWQ3aN7HHNiICQjeMv

After watching the video, imagine yourself to be a sociologist and examine gender roles in contemporary U.S. society. Keep in mind that this assignment is not an attempt to extract your personal opinion on particular aspects of society. You are using scientific anthropological methods to describe specific situations. In other words, if you have an opinion, support it through your empirical observations.

Select 10 advertisements from magazines. Answer the following questions in separate sections.

1. Discuss your sample

1. Describe how you collected your ads, from what magazines, how many, dates.

2. List the limitations of your sample. For example, are all magazines like the ones you sampled from?

2. Discuss how gender is portrayed in your sample of ads.

1. How is the portrayal used to sell the product?

2. Discuss how gender roles are reinforced or contested in the situation you observed?

3. Comment on how your findings compare to one of the theories we have discussed in class over the semester.

1. Apply the theory to your observations.

2. Draw one or more conclusions from your analysis.

Answer whether there are limitations to the theory’s application to your observation. What does the theory miss or not explain well?

You MUST submit your ads and your sources with your project. Therefore, it is best to incorporate your ads in a separate file, preferably using Power Point, and number them so when you discuss them in your narrative section I know which ad you are referring to.

In addition to your Power Point (PP) file you need to submit a Microsoft Word (MSW) file where you discuss your ads and answer the theoretical and methodological questions about your ads that are outlined in the project description. If you are able to merge your ads and discussion into one single MSW or Power Point file, feel free to do so. If not, submit them separately.

Make sure you watch the recommended video 5. Your project commentary and narrative should be limited to 3-4 four pages, grammatically corrected, and typed (double-spaced, no larger than 12 point font).

DO NOT upload your ads individually. You MUST submit all of your ads in a single file.

Before you submit your project make sure

1. You have your name on both files 2. Your ads are numbered 3. You upload both files 4. You include your sources.

If you use online sources you need to include the links for your sources and your ads. Your project will NOT be grades if you fail to follow these instructions.

Thank you!