SPSS
jhh19970724
AnswerstoQuestionnaire.docxQuestionnaire
· Please list all of the digital you use to access apparel information
Social media, emails, fashion retail websites
· Pease explain your attitude or perception towards use of social media and email messages to market apparel products
I like this practice because it allows me to identify new and trendy fashions.
· Please identify your most preferred social media and email platforms
My most preferred social media platform is Facebook
My most preferred email is Gmail
· Do you use social media to access apparel products?
Yes
· Has social media been useful for you in search for apparel products?
Yes, because it enables me to understand emerging fashion
· How will you view the effectiveness of email and social media in marketing of apparels?
They are effective because of the speed of accessing apparel information. They enable me to share with friends about trendy apparel information. Additionally, social media and emails give their users a chance to give their views about the apparel products being advertised.
· List two or three websites that have been useful for you in search for apparel products
Amazon.com
Asos.com
Zara.com
· Will you buy an apparel product if a social media friend refers you?
Yes
· How likely are you to buy apparels if a parent referred you through email or social media?
I am 90 percent likely to buy one if a parent refers me
· To the best of your ability, describe the main apparel companies that provide you with messages through social media or emails
Amazon.com
Asos.com
Zara.com
· What is the main activity that you undertake when visiting social media or email pages?
I like chatting with friends, sharing trendy information, following up on recent news updates, celebrity gossips, and fashion.
· Does your site include community features, such as a user discussion forum, commenting/reviews, twittering or other social media interactions with customers?
Yes
· If so, do you have the appropriate personnel to manage such interaction on a daily basis?
No, I do not have a social media manager
· Who on the senior management team (what role/function) has responsibility for developing and managing the web strategy?
Communications Manager, IT/ Systems Manager
· What do you consider to be the primary obstacle preventing you from implementing an effective Internet Marketing strategy (skills/resources/technology)?
Fear of negative feedback from users, since it can injure the reputation of my brand on a a global scale.
Content
In a score of 1 to 5, rate how best you prefer these email message contents getting apparel product messages
|
Email contents |
Score |
|
Persuasive copy writing |
5 |
|
Calls To Action |
2 |
|
News and press releases |
5 |
|
Video |
5 |
|
Case studies |
3 |
|
Articles and white papers |
1 |
|
Feedback (dynamic, relevant to product/service) |
5 |
|
Localisation (optimised for target markets) |
4 |
Social Media
In a score of 1 to 5, rate how much you prefer these social media platforms for providing apparel products
|
Social Media Platforms |
Score |
|
Blog |
5 |
|
|
5 |
|
|
5 |
|
SlideShare |
3 |
|
|
3 |
|
YouTube |
5 |
|
RSS feeds |
4 |
|
Podcasts |
2 |
|
|
|
Questionnaire
·
Ple
ase list all of the
digital
you use to
access
apparel information
Social media, emails, fashion retail
websites
·
Pease explain your attitude or perception towards use of social media and email messages to
market apparel products
I like
this practice because it allows me to identify new and trendy fashions.
·
Please identify your most preferred social media and email platforms
My most preferred social media platform is Facebook
My most preferred email is Gmail
·
Do you use social media to ac
cess apparel products?
Yes
·
Has
social media been useful for you in search for apparel products?
Yes, because it enables me to understand emerging fashion
·
How will you
view the effectiveness of email and social media in marketing of apparels?
They are effective because of the speed of accessing apparel information. They enable
me to share with friends about trendy apparel information. Additionally, social media
and emails give their users a chance to give their views about the apparel products
being advertised.
·
List two or three
websites that have been useful for you in search for apparel products
Amazon.com
Asos.com
Questionnaire
Please list all of the digital you use to access apparel information
Social media, emails, fashion retail websites
Pease explain your attitude or perception towards use of social media and email messages to
market apparel products
I like this practice because it allows me to identify new and trendy fashions.
Please identify your most preferred social media and email platforms
My most preferred social media platform is Facebook
My most preferred email is Gmail
Do you use social media to access apparel products?
Yes
Has social media been useful for you in search for apparel products?
Yes, because it enables me to understand emerging fashion
How will you view the effectiveness of email and social media in marketing of apparels?
They are effective because of the speed of accessing apparel information. They enable
me to share with friends about trendy apparel information. Additionally, social media
and emails give their users a chance to give their views about the apparel products
being advertised.
List two or three websites that have been useful for you in search for apparel products
Amazon.com
Asos.com
