Assessment 3: Annotated Outline (NEED ASSESSMENT 1 & 2)

Running head: ANNOTATED OUTLINE 1

Annotated Outline

MBA-FPX5910 MBA Capstone Experience

ANNOTATED OUTLINE 2

Annotated Outline

Executive Summary

In this day and age, the importance of the communications industry cannot be overstated as a

direct result of the widespread adoption and utilization of various forms of technology. As a

result, the industry has witnessed exponential expansion due to the introduction of new

companies and the implementation of innovative solutions to satisfy customers' requirements.

Consequently, the industry is currently seeing intense competition, compelling businesses to

modify their approaches to marketing, ethics, and leadership to enhance the quality of their

offerings. Charter Communications is an excellent example of a typical technology company that

provides several customers with entertainment, information, and telecommunications solutions

and sells electronic products (Charter Communications, 2022). It has consistently updated its

procedures to maintain relevance in the ever-changing and cutthroat market.

Introduction

1. The communication business has expanded steadily, increasing competition among the

industry's major players.

2. In the field of providing high-speed Internet access, Charter Communications, Inc. is

actively involved. It offers various services, including television, internet, and phone

solutions (Loutskina, 2018).

3. The company provides wireless backhaul, data networking, business telephones, and

Internet access.

4. The influence elements of the external business environment, such as competition in the

communications industry, significantly impact Charter Communications Company.

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5. Thesis Statement: The effects of the firm's operations on the market strategy, marketing

tactics, ethical dilemmas, and leadership, as well as how the firm overcame these

difficulties to improve its services.

Market Strategy

Charter Communications has demonstrated immense digital technology in its marketing and

intends to remain competitive in the communication industry.

1. The application of e-platforms in serving its customers in the global communication

market has showcased a significant reputation.

2. It is leveraging customer information through online platforms in various markets leading

to informing their decisions that result in customer satisfaction.

3. Charter Communications has the strategy of satisfying the needs of the home markets

before expanding its market (Loutskina, 2018).

Customer Services

1. My guiding plan in Charter Communication has contributed significantly to meeting

customer needs.

2. The effects of infrastructure development on network coverage in large cities and

international data services in different nations.

3. Using techniques like family plans, choice plans, and global data, consumers' experiences

add value to the company's success.

4. Charter Communications performs a SWOT analysis to pinpoint its strengths,

weaknesses, opportunities, and threats to improving service delivery in international

markets (Loutskina, 2018).

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5. Support services are offered to customers by the company. There is a constant effort to

enhance the quality of the company's offerings. The company has a helpful and

responsive customer service crew that is always ready to help. Success's internal strength

can be leveraged to improve the organization's external elements. Thanks to the enhanced

data unit in Charter Communications, customers will find it much easier to select what

they need from the available products and services.

Ethical Issues in the Firms Management

Charter Communications' management is conducted more effectively where the legislations are

adopted and include operating within ethical business requirements.

1. The business operates within the legal requirements, including handling labor matters,

though there are minimally reported cases of mistreatment and suppression by the

management.

2. There are cases of ethical dilemmas reported in the organization and are associated with

the business operations where the employees are trying to work to meet the set targets.

3. The impact of ethics on the global market is a significant issue that affects the company's

reputation.

Leadership

1. The function of leadership is the management of the requirements imposed by both the

internal and the external environment (Kohut & Luchko, 2019).

2. The collaboration of the various leadership teams in meeting the requirements of the

different segments of the market.

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3. The degree to which departments adopt technology to improve the dissemination of

information via virtual platforms.

4. The style of leadership that Charter Communications has adopted in various countries

intends to achieve uniformity for all its customers.

Recommendations

1. Online marketing tactics that aim to increase online reachability should be encouraged to

capture the younger generation of customers. The young generations currently are into

social media, and this is the target of Charter communication to reach out to them and

market its services to expand the customer base.

2. Capabilities in labor and employee interaction where the customer's interests and

requirements are addressed significantly. The approach includes involving the employees

in decision-making where their suggestions and views towards change offered to the

organization are conducted.

3. SWOT analysis should be employed in the market evaluation and internal operations to

provide a work environment conducive to productivity.

4. The implementation of applicable technologies to improve the overall experience of the

customer.

Conclusion

Charter Communication is a firm dedicated to expanding its customer market base by improving

its employee's relationship with the management and interacting with the customers for

successful sales. Using SWOT to build a solid customer base by looking into the strengths and

weaknesses makes it possible to make necessary changes.

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References

Charter Communications. (2022). About Charter | Charter. Corporate.charter.com. Retrieved 18

October 2022, from https://corporate.charter.com/about-

charter#:~:text=Charter%20Communications%2C%20Inc.

Kohut, I., & Luchko, H. (2019). Project Manager Leadership Styles In Project Team

Management. Efektyvna Ekonomika, (10). https://doi.org/10.32702/2307-2105-2019.10.77

Loutskina, E. (2018). Charter Communications: Ensuring the Right Path Forward. CERN

Electronic Journal. https://doi.org/10.2139/ssrn.3253523