week 8

Jamala

ANNOTATEDBIBLIOGRAPHY.doc

Home >Business & Finance homework help >Management homework help >week 8

Running Head: MARKETING COMMUNICATION

MARKETING COMMUNICATION

Student’s Name

Institution

Course

Date

Marketing Communication

ANNOTATED BIBLIOGRAPHY MARKETING COMMUNICATION

Campaign, (2015). Case study: Always #LikeAGirl. Campaign: marketing, advertising and media news & analysis. Available at: https://www.campaignlive.co.uk/article/case-study-always-likeagirl/1366870 [Accessed March 5, 2020].

The following report delves into the Always – Like a Girl Campaign. It discusses the communications marketing campaign and the effect that it had in creating change in the society. The article cites how through the application of advertising marketers were able to spur positive outcomes within the society of encouraging strength and self-belief within the society in general. Moreover, it outlines how through the application of the right principles and after the realization of positive outcomes the campaign aided to build the image of Always brand in general.

Çizmeci, F., & Ercan, T. (2015). The Effect of Digital Marketing Communication Tools in the Creation Brand Awareness by Housing Companies. Megaron, 10(2).

The study mentions that brand awareness creation is the foremost marketing communication stage. It mentions the various tools for communication marketing that are used to achieve this objective the article mentions. Digital marketing tools are defined in the article as a deconstruction of the traditional tools and have the effect of offering interaction between customers and producers in the marketing process. The article denotes the various digital tools and their role in brand awareness creation by the housing companies.

Hackley, C and Hackley R., (2015). Advertising & Promotion (3rd Edition), Sage.

The book discusses the topic of the advertising environment from the perspective of one of the best universities in the region. The book aims to highlight the creative preparation perspective more vividly than is normally seen in marketing communication and managerial advertising the perspective of an account managing position. It discusses the managerial issues in advertisement management and promotion. It aims to provide a broader analytical evaluation of the subject of advertisement while drawing on considerations from anthropology and sociology on consumer culture and research.

Karjaluoto, H., Ulkuniemi, P., & Mustonen, N. (2015). The role of digital channels in industrial marketing communications. Journal of Business & Industrial Marketing.

The function of this study is to examine the tools for industrial communications marketing and the function of digital networks. The study pulls from publications on communications from industrial marketing campaigns to investigate its objective, and proposed application in trade organizations. The empirical study on six trade corporations to investigate the state of digital marketing communication (DMC).

Kitchen, P. J., & Burgmann, I. (2015). Integrated marketing communication: Making it work at a strategic level. Journal of Business Strategy.

The paper aims to outline, and analyse the notion of integrated marketing communications (IMCs) and to present possible means of progressing either on a conceptual or managerial basis. The paper makes a critical assessment of the advent, progression and the current standing of the IMC. The authors ponder IMC dispersion in commercial exercise, the standard reception in the form of principle and the hurdles or challenges that stand against greater progress.

Luxton, S., Reid, M., & Mavondo, F. (2015). Integrated marketing communication capability and brand performance. Journal of Advertising, 44(1), 37-46.

The study delves into the topic of integrated marketing communication (IMC) ability spurs the brand’s fiscal performance by manipulating the efficacy of the advertising operations and the performance of the market-based brand in question. The outcomes from the study concluded that an IMC competence has a considerable impact on the success of the campaign and an unintended result on the performance based on the market of the brand and its fiscal performance.

Mihaela, O. O. E. (2015). The influence of the integrated marketing communication on the consumer buying behaviour. Procedia Economics and Finance, 23, 1446-1450.

The resolve of the report is to outline via the application of documenting studies the specialty writings, and the influence that assimilated (integrated) marketing communication (IMC) has on the spending performance of consumers. The methodology employed in the research include, to establish the main intentions of the study which include, analysis of the spending behaviour of consumers, and in determining the aspects that impact the conduct of customers via the IMC.

Petersen, J. A., Kushwaha, T., & Kumar, V. (2015). Marketing communication strategies and consumer financial decision making: The role of national culture. Journal of Marketing, 79(1), 44-63.

The study cites the consumer behaviour to make recurrent and critical fiscal choices that have long and short span effects on their own well-being. The authors of the study suppose that the fiscal choices to be a role of customer’s previous involvements, and relations with a commercial services firm. This factor is along with the long term aspirations of the customers.

Štefko, R., Kiráľová, A., & Mudrík, M. (2015). Strategic marketing communication in pilgrimage tourism. Procedia-Social and Behavioral Sciences, 175(12), 423-430.

The study cites pilgrimage tourism as one of the most ancient forms of tourism. Despite the fact that it is regarded as marginal, pilgrimage tourism is still known as one of the most widespread types of tourism. The study cites how marketing communication can aid to enhance the practice of pilgrimage tourism in Slovakia. This need is aimed to attract visitor from distant parts of the world to Slovakia for the benefit of the Slovakian economy.

Todorova, G. (2015). Marketing communication mix. Trakia Journal of Sciences, 13(1), 368-374.

The objective of this paper is to outline the theoretical notions and developments in the notion of communication marketing mix. The article defines communication marketing mix, and it describes its nature, significance, instruments used and efficacy of the practice in business. The paper makes multiple denotations such as in designing the most suitable marketing mix it requires the application of the four P’s which are, Product, promotion, place and price. The paper cites that to make the best marketing decisions efforts ought to be made towards promotion of marketing mix.

References