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Technology does not promote loneliness

Vale, Leonor, and Teresa Fernandes. "Social media and sports: driving fan engagement with football clubs on Facebook." Journal of Strategic Marketing 26.1 (2018): 37-55.

According to Leonor and Fernandes, social media networking has widened the information and entertainment scope online. In such a way, sports introduction in these platforms works to benefit the sports fans developing unique and engaging relationships with their sports teams such as football online and offline. Understanding why and how sports fans engage with clubs on social media is essential towards evaluating the effectiveness of Facebook as a source of entertainment or a tool that brings individuals with a common interest together to promote happiness and enhanced innovations. Sports teams consider in the highest regard their fan engagement because of the sports branding promoted online through team-fan relationships. Online networking systems then are used to strengthen brand loyalty and, importantly, increase the revenue generation towards supporting sporting activities. In the rise of social networking, an enhanced need to have a systematic approach that understands the positive implications fan or Facebook uses gain from engaging in online sports activities.

The research study indicates that Facebook users are in most cases motivated to use the platform to gather more information about what they are most interested in, for entertainment, to create personal identity, integrate and interact with others, be empowered, others seek remuneration while others do so for their brand love. Hence, sporting for information, empowerment, and brand love mainly leads to enhanced consumption, contribution, and creation of sporting activities online. Significantly another part of those engaging in online sports seeks integration and social interactions with people who share a similar interest in the world. Leonor and Fernandes from this research found out that prosocial behaviors have an enhanced relevance in the fan engagement for football fans using the Facebook platform, suggesting fans' need to interact and connect with other like-minded people.

Metzler, Anna, and Herbert Scheithauer. The Long-Term Benefits Of Positive Self-Presentation Via Profile Pictures, Number Of Friends And The Initiation Of Relationships On Facebook For Adolescents’ Self-Esteem And The Initiation Of Offline Relationships. 2017, https://www.frontiersin.org/articles/10.3389/fpsyg.2017.01981/full. Accessed 14 Apr 2021.

According to Anna and Scheithauer, social networking has become a significant part of today's lives. The adolescent stage has traditionally been considered a development phase when there are strong peer influences among young people. During this technological era in life, it is essential to understand the impact of positive behavior on Facebook and how it affects adolescents' self-confidence and social skills. From the study, a positive self-representation in Facebook yields positive feedback from the Facebook community. This encourages enhanced social interactions that promote individual social skills for individuals who are shy. Therefore, integrating the different processes used during adolescents' identity recognition and social skills development yields positive social implications. Online relationships have a direct positive implication on the initiation of enhanced offline relationships; in this case, individuals whose first interaction encounter was on Facebook could extend their interactions and relationships at personal levels. On the other hand, the friends created online are closely and positively associated with how adolescents can develop their self-confidence over time. Hence, Facebook has been identified as a training ground through which young adults can gain practical social skills mainly because it is less threatening than face-to-face interactions.

Facebook utilization for social interaction helps build positive effects on an individual's psychosocial development (Anna and Scheithauer). Thus, the notion that Facebook promotes loneliness because an appropriate environment has been created to encourage connectivity between people and enhanced personal identity and developments. The self-presentation on Facebook has effectively allowed individuals to build on their self-esteem, especially when they receive positive feedback about their profile pictures. Based on these online achievements on developing strong positive attitudes and self-esteem, individuals will be less lonely.

Work Cited

Metzler, Anna, and Herbert Scheithauer. The Long-Term Benefits Of Positive Self-Presentation Via Profile Pictures, Number Of Friends And The Initiation Of Relationships On Facebook For Adolescents’ Self-Esteem And The Initiation Of Offline Relationships. 2017, https://www.frontiersin.org/articles/10.3389/fpsyg.2017.01981/full. Accessed 14 Apr 2021.

Vale, Leonor, and Teresa Fernandes. "Social media and sports: driving fan engagement with football clubs on Facebook." Journal of Strategic Marketing 26.1 (2018): 37-55.