Social Science Sport Outreach Plan - Incorporating Peer Review Assignment

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Sports Outreach Plan: Mission and Vision Assignment

Micheaux Hollingsworth

SMGT 504

Liberty University

September 1, 2024

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Abstract

This sports outreach plan is for underprivileged children, which seeks to provide a program

geared toward boost up success and happiness by way of sports and exercise. The mission

focuses on fostering togetherness, organizational culture, and learning while the vision aims at

every youth, poor or rich to be both a successful athlete and learner. The business plan provides

for a low-tiled organizational structure, a human resource management plan that encourages

volunteers, and a multidimensional approach to the funding of the organization which will

include grants, individual donations, and fund raising activities within the community. The above

strategic plan will help the organisation to accomplish the goal of transforming young lives

through sporting activities in a strategic manner.

Mission Statement

The purpose of our organization is to provide underprivileged young people with an

opportunity to improve their physical fitness and mental well-being through sports and physical

activities (Belcher et al., 2021). Our programs are affordable and as inclusive as possible, to help

participants develop comradeship, discipline, teamwork as well as leadership qualities necessary

to achieve in life and sports.

Vision Statement

Our vision is to create a world where each youth, regardless of socioeconomic status, can

exercise, discover himself, and succeed as an athlete and a learner besides the field (Woolcock,

2021). Our vision is to strive for unity, supportiveness, acceptance, and understanding in a

healthy environment to show that sports can change lives.

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Organizational Structure

To fulfill this mission and vision, our organization will have a flat structure to allow for

better and direct communication between members of the organization. The top management

will consist of an Executive Director, who will be responsible for providing vision and

overseeing the execution of operations in line with the main objective of the organization.

Reporting to the Executive Director will be a Program Manager who will be in charge of

overseeing the implementation of the sports programs on a day-to-day basis (Lussier & Kimball,

2024). A Community Outreach Coordinator will identify and foster meaningful relationships

with local schools, community centers, and other stakeholders, while a Volunteer Coordinator

will develop a pool of qualified and competent volunteers to support the programs of the

organization. Moreover, a Fundraising and Development Manager will pursue funding from

different sources for the organization, and a Communications and Marketing Specialist will

handle publicity about the organization and its activities (Suh et al.,2021). A key component of

this work will be the development of relationships with coaches and mentors, who will directly

be involved in the training and support of youth participants, including both sports skills and

character development.

Staffing Plan

The initial staffing plan will involve extensive use of volunteers especially in coaching

and mentoring positions. The paid positions are the Executive Director, Program Manager, and

Fundraising Manager; other positions will be created depending on the growth rate of the

organization and the availability of funds. The volunteers will be sourced from the community

and comprised of trainers with knowledge of different sporting disciplines and trainers of life

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skills (Mxekezo-Lallie, 2021). Employment will be kept limited at the start, but will be gradually

increased; for example, the Executive Director is paid and other workers like a Program and

Fundraising Manager will work part-time at the beginning of the programs, although they may

eventually become paid.

Funding Plan

Regarding the funding for our Sports Outreach organization, we will seek a diversity of

sources to ensure that the organization becomes sustainable and can expand its operations. This

strategy will involve seeking grants from the local, state, and national departments of youth

development, sports, and community health. It will be also important to establish a donor base

since we will target individuals and companies that share our vision and goals (Kouamé et al.,

2022). Annually charity runs, sports tournaments, and galas will be organized to fundraise and

increase community participation. Furthermore, local businesses, schools, and sports

organizations will be joined to share resources and funding for the common goal. Corporations

will also continue to focus on sponsoring this agency as most companies are looking forward to

investing in programs that support the community and young people.

Conclusion

When directed at these key components, our proposed Sports Outreach Plan is for

establishing a strong and effective organization that will transform underprivileged youths’ lives

through sports. This outline will serve as a roadmap for designing and implementing lasting and

competent programs, acquiring relevant resources, and forging unrelenting community

engagement efforts to positively impact clients' lives.

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References

Belcher, B. R., Zink, J., Azad, A., Campbell, C. E., Chakravartti, S. P., & Herting, M. M. (2021).

The roles of physical activity, exercise, and fitness in promoting resilience during

adolescence: effects on mental well-being and brain development. Biological psychiatry:

Cognitive neuroscience and neuroimaging, 6(2), 225-237.

https://www.sciencedirect.com/science/article/abs/pii/S2451902220302408

Kouamé, S., Hafsi, T., Oliver, D., & Langley, A. (2022). Creating and sustaining stakeholder

emotional resonance with organizational identity in social mission-driven

organizations. Academy of Management Journal, 65(6), 1864-1893.

https://journals.aom.org/doi/abs/10.5465/amj.2018.1143

Lussier, R. N., & Kimball, D. C. (2024). Applied sports management skills. Human Kinetics.

https://books.google.com.pk/books?hl=en&lr=&id=a57eEAAAQBAJ&oi=fnd&pg=PR1

&dq=Reporting+to+the+Executive+Director+will+be+a+Program+Manager+who+will+

be+in+charge+of+overseeing+the+implementation+of+the+sports+programs+on+a+day-

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day+basis&ots=YAtnMCnbKP&sig=sVvAWTIXLtooeX9nS0d08QHmzxE&redir_esc=y

#v=onepage&q&f=false

Mxekezo-Lallie, K. B. (2021). The influence of volunteering in sport for development sector on

career advancement: a case study in southern Africa. University of Johannesburg (South

Africa).

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https://www.proquest.com/openview/7f94296375c75b5cbb5876bf1bf28dcd/1?pq-

origsite=gscholar&cbl=2026366&diss=y

Suh, J., Hoang, T., & Hijal-Moghrabi, I. (2021). Nonprofit external communications: General

management, public relations, or fundraising tool? Journal of Public and Nonprofit

Affairs, 7(2), 220-239. https://jpna.org/index.php/jpna/article/view/420

Woolcock, A. (2021). Examining Perceptions and Effects of the Socioeconomic Effect on Youth

Amateur Athlete Participation (Doctoral dissertation, Northcentral University).

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origsite=gscholar&cbl=18750&diss=y