Need powerpoint in like 9 hours 10-15 slides with speaker notes

Elevating Sales and Customer Relation through Social Media Marketing

Prepared for

Jon Stewart

Social Media Manager

Sonotech

Prepared by

Letitia Polite

Social Media Trainer

Sonotech

08/16/2020

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Table of Contents

Executive Summary.........................................................................................................................3

Introduction......................................................................................................................................4

Background or Statement of the Problem....................................................................................4

Solution........................................................................................................................................4

Scope............................................................................................................................................4

Report Organization.....................................................................................................................4

Discussion........................................................................................................................................4

Facts and Evidence ......................................................................................................................4

Proposed Approach......................................................................................................................4

Work Plan ....................................................................................................................................4

Costs ............................................................................................................................................4

Conclusion .......................................................................................................................................4

References........................................................................................................................................6

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Executive Summary

From a review on the methods implemented by the company to too upscale on its

deliverability through product promotion, Our scope of business can be enhanced through adopting

newer strategies to reach our prospective clients effectively and efficiently. From a recent study,

statistics dictate that over 1.7 billion users actively use the internet on a daily average. As the

internet traffic is distributed across the 7 continents and makes any type of information generated

on any platform accessible to all parts of the world (Clarke, A. 2016). Leveraging on this exists

several social media platforms, and websites containing distributed information. Social Media

Marketing entails engaging the target audience where they are as they interact with a company’s

brand. It entails digging deeper into social media platforms using social media strategies to widen

the scope of a business (Odden, 2012), a quick win strategy which when implemented is likely to

boost our profitability and scope of geographical connectivity and thereby targeting more

customers.

A collection of several Social Media Marketing strategies can include the following;

performing search engine optimization for the company’s website and company’s portfolio.

Increasing brand awareness of our company over social media platforms (Odden, 2012). Generate

leads and boosting conversions on social media, Enhancing the relationship between the company

and our potential customers. Finally, performing a competitive analysis of the strategies

implemented by our competitors so as to keep up with the marketing trends and remain on top of

the market chain.

Increasing brand awareness is vital for the company. it will help the target audience easily

associate with the company’s products. Lead boosting and conversion will have an overall effect

of allowing visitors to directly participate over social media and also promote direct sales through

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the company’s social media profiles (Odden, 2012). Search engine optimization will help improve

the search results for the company’s website increasing the overall traffic.

Activities that can be undertaken to improve the companies social awareness include;

1. Optimizing the company’s website through SEO implementation (Odden, 2012).

2. Cultivating the company’s brand by creating engaging content that will be dynamic and

distributed all over the companies social media platforms.

3. Boosting leads on all of the company’s social media accounts.

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Introduction

Social Media Marketing is an imperative tool for any modern business joining the ever,

dynamic market. Its power lies in the scope of its large audience, the ability to define a company’s

brand and target a particular group of people, the flexibility extended to the prospective clients,

the ability to get instant results, and the cost-effectiveness brought about by minimizing on costs

such as advertising (Odden, 2012). Compared to traditional marketing based on a client-provider

relationship with its scope limited to a particular region or group with limited content and high-

end cost implication, Social Media Marketing will widen the company’s geographical span,

improve customer relations, and cuts down the overall expenditure.

Background or Statement of the Problem

With reference to the analysis that was previously conducted on the organization, it is

imperative that collective efforts be made towards extending the company’s scope of operation

taking advantage of the company’s social media platforms. Implementation of traditional

marketing strategies has been redundant from one financial year to the next, and this is evidenced

by the challenges being faced by the company such as the limited scope of customer interaction,

excessive financial strain on advertising expenses, and limited geographical awareness of the

companies products. An analysis of the company’s webpage speed using google analytics and

performance tools also reveal that an astute plan geared towards improving page loading time and

also improve user interaction will generate more traffic towards the company's website (Clarke,

2016).

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Solution

A comprehensive plan that would act as a game-changer for an organization can be

implemented to outscore our overall marketing span. This can thus be achieved through widening

the scope of the company’s operation through social media marketing. Traditional marketing

systems implemented by the organization seem to be less profitable and more constraining towards

the company’s overall budget (Clarke, 2016). To widen the scope of your operation, we can start

by performing a social media campaign. This is an effective way of improving the company’s

brand awareness and entails formulating a coordinated marketing effort that will assist the

company in achieving its goals, what will be the main objective of the campaign posted it on the

companies social media platforms.

Increasing customer flexibility by selling the company’s products directly on social media

platforms leveraging on platforms such as Facebook’s shopping feature and Instagram’s shopping

platform will also enable the prospective clients to directly make purchases or order for products

directly from Facebook and Instagram. Optimizing the company’s website performance through

doing a search engine optimization will increase the page loading speed and also enable our clients

to easily navigate and find information regarding the company on the website (Clarke, 2016).

Finally integrating links that point to the companies website on the company’s official social media

platforms. This will generate more traffic towards the company’s website.

Scope

Social Media Marketing will enable the organization to reach a wider group of people at

fewer costs, provide effective content, and also enable the organization to get instant results

(Clarke, 2016). Upon approval by the company’s management, with an estimated time of less than

a month, a social media marketing strategy can be brought into completion. What is required is a

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team SEO strategists and Social Media Marketing experts, and training to other employees on how

to make use of the current media marketing tools such as bulk messaging.

Report Organization

This proposal is based primarily on the sole need to improve business output focusing on

Social Media Marketing through the use of social media marketing tools and making use of social

media platforms that distribute information all over the internet. Through focussing on modern

tools such as scheduling tools, analytics, engagement tools, listening tools, monitoring tools,

Facebook marketing, Twitter marketing, Instagram, modern web development, and SEO, web

traffic and user experience can be enhanced (Ellsworth & Ellsworth, 1997). Based on the review

regarding the terms of service being offered by the organization, user convenience and flexibility,

cost-effectiveness, and scope in terms of geographical coverage. It is thus in my conclusion that

an appropriate Social Media Marketing strategy can improve the profitability of the company.

Discussion

Following a review carried out on the organization, it is evident that the company has been

implementing traditional marketing systems.

Facts and Evidence

1. A slow web page that does not render on all web browsers.

2. Inactivity on social media platforms.

3. Extensive wage bill on advertising generated by relying on traditional advertising

tools such as daily newspapers.

4. Low turnover.

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Proposed Approach

1. Optimizing the company’s web page.

2. Creating brand awareness on the company’s official social media profiles

3. Include the company’s website links and offers on social media profiles.

4. Launching a social media marketing campaign on Facebook, Instagram, Twitter,

and LinkedIn.

5. Integrating the Facebook Shopping feature and Facebook for Business Instagram

shopping.

6. Doing a competitive analysis of other companies offering a similar business.

Work Plan

Day Duration(days) Activity

1 2-3 Optimizing the company’s website

4 4-5

Creating brand awareness on social media profiles

9 1

Include the company’s website links and offers on social media profiles.

10 2

Launching a social media marketing campaign

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13 2

Integrating Facebook Shopping feature and Instagram shopping feature

15 3

Performing a competitive analysis of other companies offering a similar business.

Costs

Item Cost

Hiring SEO experts 34,500$

Branding costs 20,000$

Social Media Campaign 2000$

Social Media Advertising 5000$

Hiring Market analysts 45,500$

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Conclusion

Implementing Social Media Marketing as a tool for product promotion will have an overall

effect of widening the company’s scope of operation, enabling the company to acquire instant

feedback, minimizing expenditure, and improve customer flexibility (Odden, 2012).

Social Media marketing is deemed profitable compared to traditional marketing strategies.

Social Media marketing will span the geographical locality of the business and improve customer

interaction and experience. Social Media Marketing will also allow the company to acquire instant

feedback through comments from clients on social media platforms. The flexibility associated with

Social Media Marketing will enable clients to interact with the company’s products more

conveniently over platforms offered by social media. The cost-effectiveness offered by Social

Media Marketing (Ellsworth & Ellsworth, 1997). At minimal costs, it is possible to launch a social

media campaign. This is effective as it will enable the company to reach a wider market. Dynamic

content can be generated through Social Media Marketing. This will enable customers to keep on

relating to the company’s products, terms and conditions, and offers.

Social Media Marketing will upscale the deliverability of the company. It will widen the

geographical scope of the companies operation, save on costs improve user flexibility, refine the

companies target group, and get instant results.

It is imperative that the company undertakes the Social Media Marketing journey.

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References

Odden, L. (2012). Optimize: How to attract and engage more customers by integrating SEO, social

media, and content marketing. John Wiley & Sons.

Ellsworth, J. H., & Ellsworth, M. V. (1997). Marketing on the Internet. New York: John Wiley

& Sons.

Clarke, A. (2016). SEO 2016 Learn Search Engine Optimization With Smart Internet Marketing

Strategies. Guru Publisher.