MT450 Unit 5 Assignment - Quarter #2

US2018

AnnMiller-MT450Unit5AssignmentQ21.docx

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Running Head: MINNESOTA MICROMOTORS (MM) MARKETING SIMULATION 1

MINNESOTA MICROMOTORS (MM) MARKETING SIMULATION 5

MT450: Marketing Management

Unit 5 – Minnesota Micromotors Marketing Simulation Part 2

Ann M. Miller

Kaplan University

May 24, 2018

The marketing strategy used for Quarter #2 was to increase profits by raising the list price of the product and reducing discounts. Last quarter sales from existing customers decreased by 20% and sales from new customers decreased by 37%.