An executive Summary of a Marketing Plan - Qn - 8 Pages by 16th May

Title:

An executive Summary of a Marketing Plan

Paper type

Research Paper

Language style

English (U.S.)

Deadline

16th May 2019 @ 01:35:02 A.M. (London Time)

Paper format

APA

Course level

Undergraduate

Subject Area

Business

# pages

8   ( or 2200 words Minimum)

Spacing

Double Spacing

Cost

$ 40.00

# sources

6

Paper Details

Assignment Details You currently work as a marketing coordinator for New City Home Care, a private home health company that offers nursing care and therapy services to the elderly residents of a medium-sized Midwestern city with a population of about 55,000 people. The neighboring town, about 10 miles away, has a much smaller population, but as the population ages, this town is seeing an increase in retirees. The chief executive officer (CEO) of New City Home Care has decided that it would be beneficial to expand into this town by opening a satellite office. She is eager to be the first home health company to open a physical office in this new territory and has tasked you with developing a marketing plan. You have been asked to provide an executive summary to the management team of the marketing plan. The summary needs to explain how the following will be used in your team's marketing plan: *The company’s historical resident trends and *current strategic plan  *Demographic data  *Quality standards  *Marketplace analysis, including competition  *Models and best practices for reaching the target audience  *Developing recommendations to ensure alignment with company strategy  *Writing the plan and setting expectations  *Implementing the plan and proven best practices for implementation  *Tools for evaluating and adapting the plan *The summary should be as detailed as possible* 8 pages NOT INCLUDING TITLE OR REFERENCE PAGES. Minimum of 5 academic or professional references published in the last 5 years