Analyzing the Organization (Cabela's)
Analyzing Organization (Cabela's).docx
This is a case study . You should thoroughly describe the organization’s (Cabela’s) current design and identify any structure or design problems that the organization is facing. The data gathered in each chapter’s design module will help you with this. By answering the design module questions, you will gain an understanding of how the organization is currently structured and what challenges it faces. It is important to focus on challenges related to structure and design— those identified as you complete the modules— since other problems (such as poor products, poor pricing, poor marketing, and so on) might not be as relevant and won’t give you enough opportunity to demonstrate mastery of course concepts. However, if those problems arise because of poor organizational structure or design, they are appropriate to discuss.
Analyzing the Organization (Cabela’s) for Chapters (3,5,6,7,10,14)
Chapter 3:
1).
2). Cabela’s has a medium degree of environmental complexity. While some of the forces are interconnected, such as firearms and hunting, many are not. Fishing and clothing, are not seasonal like firearms and hunting, and do not fluctuate as much as they do. I would say that Cabela’s environmental dynamism is relatively high. Since a big portion of their sales come from hunting and firearms, they experience rapid changes that come and go along with hunting seasons. Cabela’s can predict when their sales will rise, solely dependant on when customers are planning their hunts around specific seasons. Cabela’s is an extremely rich environment. They have a great deal of suppliers. As a result, if a couple suppliers fell through, it would not affect their sales very much.
3). Cabela’s does a relatively good job at managing its environment. Having departments such as fishing and clothing provide revenue during the slow, non-hunting seasons. They also have a large amount of vendors and suppliers, that provide consistencies in getting products to its customers. If a few vendors or suppliers don’t provide products, Cabela’s will still be able to keep its sales. It could be suggested that Cabela’s finds a way to generate more sales during its off seasons, to prevent having a big difference in revenue depending on seasons.
Chapter 5:
1. Cabela’s Inc. had a total of 19,100 employees by the year 2016.
2. In the hierarchy of Cabela’s Inc., there are three levels (The Official Board, 2017). The first level and top level comprises of the Chairman James Cabela, the CEO Thomas Milner and other eight members of the board of directors. Directly under the CEO is the second level which is made up of the chief financial officer, the president, the chief information officer and the heads of marketing & e-commerce, procurement, World's Foremost Bank, Administration, Supply chain, club marketing and merchandising & strategy. The third level in the hierarchy begins with the Planning & analysis department directly under the CFO; diversity & talent, learning & development and talent & acquisition under administration; logistics, retail supply chain and supply chain operations under the supply chain; and digital marketing, customer relationships, e-commerce technology and digital marketing under club marketing.
3.Cabela’s organization structure is relatively tall. Employees at the lowest levels answer to heads who answer to the CEO. The CEO in turn answers to the chairman (The Official Board, 2017). Despite the relatively tall structure, Cabela’s experiences issues that are problematic and rising from the tall organizational hierarchy, just like most tall organizations. For instance, excessive management has led to confusion about responsibilities of employees and who to answer to.
4. 11 people answer directly to the CEO at Cabela’s Inc. this span of control can be said to be appropriate for the CEO because they are manageable. It is neither too wide nor too narrow. 5. Adopting a centralized structure has helped Cabela’s in setting goals and communicating ideas across Cabela’s Inc in a clear and concise manner. as it has ensured smooth flow of communication as well as easy coordination and planning. Employees answer to corporate only which makes it easy to execute plans fast and avoid wasting time when making important decisions im a crucial timeline since there will be no hesitation. At Cabela’s there are standard rules and values which employees follow and uphold. Which helps the employees have a clear way to work and achieve corporate goals. Cabela’s is horizontally differentiated within it’s different departments and interests in the store. Cabela’s offers a wide array of options in equipment and merchandise available for sale from fishing to camping to boating among others which helps Cabela’s maintain its large and ever-growing customer base.
6. Cabela’s Inc. can be said to be doing a great job in managing its structure of authority. This is attributed to the growth evident in Cabela’s. If it were not for such good management of authority, there would be conflicts of interest and a lot more confusion which would imply bad business thus no growth or a limited one. In fact, such growth is what led to the acquisition by a larger firm Bass Pro for a great price tag of $4 Billion.
Chapter 6
1. The company has for this reason adopted a product organizational structure (also called division organization structure). In the product division organization structure, the Cabela’s Inc is organized into smaller departments based on the products (Hunting, Music, shooting, fishing and dog training). Each of these product lines falls within a reporting structure headed by an expert. The expert leads the product ambassadors and other employees, and directs all the operations related the product line.
Music artist Expert
Music atirst ambassadors
Hunting Expert
Hunting ambassadors
Fishing Expert
Fishing ambassadors
Shooting expert
Shooting ambassadors
Dog training Expert
Dog training ambassadors
2. The company uses this structure because it enables staff stick to the roles that they are specialized in (Cabral, 2017). With this structure, each product line leader shares equal rank with the others, and there is increased specificity of the tasks. The product leaders meet regularly to discuss the progress and contribution of their departments to the overall progress of the organization. It is also possible for the departments to share jurisdiction on companywide projects.
The divisional structure is advantageous to the companies that have a wide variety of products in a vast geographic area such as Cabela’s. The structure offers greater operational flexibility to the company. In addition, if one division is not performing well, this does not directly threaten the other divisions. For a multidivisional structure such as Cabela’s, the subsidiaries benefit from using the brand name and capital of the parent company.
The product divisional structure has some disadvantages. There sometimes arise some operational inefficiency due to separated functions in the organization (Cullen & Parboteeah, 2014); for instance, sales personnel in one product line may not communicate well with those in other product lines. The company may also suffer from increased accounting and tax implications.
3. The structural challenges faced by the company are those related to the disadvantages of the product division structure, and discussed above. These can be solved by adopting a functional organization structure. This permits greater operational efficiency because it involves grouping together the employees with shared skills and knowledge.
Chapter 7:
1). Managers and employees do use certain words and phrases to describe the behavior of the people at Cabela's. Every employee that works there is called an outfitter. Each employee is hired in a field that they have more knowledge on. An outfitter is expected to guide the customer in whatever they need. If a customer wanted to go hunting, an outfitter will gear them up and get them ready for their adventure. They will find all the proper clothing and equipment needed to have a successful hunting experience. Another phrase would be ‘It’s In Our Nature’. “We don’t invite our employees in as guests, we adopt them as family”(Cabelas.com). They make sure each customer feels comfortable and respected.
2). Cabelas socializes employees by having training programs. Every employee goes through this training to get the best knowledge about the company. The training goes through all the core values and the way Cabela’s expects you to behave as an outfitter.
3). Cabela’s has many beliefs and values that characterize the way people behave in the organization. One of them is that Cabela’s is committed to building a diverse and inclusive workplace with Outfitters of different backgrounds, perspectives, experiences and cultures. “If we were all alike, what a boring company, what a boring world it would be”(Tommy Millner, Chief Outfitter). Having integrity and honesty is a huge fundamental in how they deal with others and operating their business. They believe in doing what is right when nobody's watching. Also, having superior customer service is the center of everything they do. They always listen to the customers to provide personalized service that is focused on their needs.
4). Cabela’s culture is characterized by their diversity and customer service. By having diversity they include all characteristics and experiences that define each as individuals. It encourages collaboration and fairness for building a culture of inclusion. Having superior customer service unites everyone and inspires pride and ownership in everything they do. I feel the culture could be improved by integrating employees in every department.
5). “We consistently provide our customers with quality, innovation, and value in our products and services when, where, and how they want them” (Cabela’s.com). This statement is one of the core values Cabela’s provides. I feel like this is the organization’s stance on social responsibility. Customers know they can come here and get the best service for their exact needs.
Chapter 10:
1. An evolutionary change best describes the alterations that have been taking place at Cabela’s. Notably, the organization is dedicated to showing significant value to their consumers by making them feel like part of Cabela’s family. To attain this, the organization was initially characterized by centralized governance and differentiation at different organizational level. Specifically, the distinction of its services meant that the outfitter was specialized in handling a specific task. For example, the hardliners were mandated to manage firearms, archery, and fishing while the soft-liners had the responsibility to manage clothing and footwear. Despite the fact that this enabled the form to attain efficiency in service provision, the outfitter did not possess comprehensive knowledge about the store. This called for a gradual transition through cross-training of the outfitters so that they could possess an understanding of the different departments to help their broad consumer base.
The change is slow as the employees have to be trained on handling consumers from other units and enhancing effective communication across the departments. Additionally, centralized type of management means that the company relied on the decision from executive management. In this regard, the subordinate staff felt sidelined as they were not involved in the decision-making process. Despite this, the organizational change was focused on being more decentralized. This approach will allow the retail outfitter to be included in the final decision-making process. Therefore, the evolutionary change that was gradual enabled the top management to interrelate with the subordinates by permitting their participation in the decision-making process.
2. Specifically, Cabela’s is involved in the structural change of decentralizing their management system and cross-training of the outfitter to abandon both vertical and horizontal differentiation. Initially, the organization depended on a centralized type of management whereby they relied on one individual make a decision and provide direction for the firm. Everything in the firm vas formalized as highlighted by the vast number of strict regulations used. However, this approach was not practical thus calling for structural change. Mainly, the outfit retailers wanted to be involved in the decision-making process for instance on the displays to be used by the firm. Therefore efforts were enhanced don involving more employees in the decision-making process, an aspect that has proved to be useful as the employees feel the art of the Cabela’s family. Additionally, a structural change evident was in the form of cross-training outfitter to abandon differentiation. Notably, the distinction of its services meant that the outfitter was specialized in handling a specific task. However, the structural change meant that the outfitters would possess the desirable skills in working across the different departments, an aspect that enhanced customer satisfaction and ultimately increases sales.
3. The drivers for change in the organization include business needs and threats. Notably, Cabela’s was moving for increased collaboration between the staff and the customers to enhance both efficiency and customer satisfaction. In this regard, the business needs to heighten the need for change. Significantly, threats of reduced motivation from the outfitter retailers drove change for their involvement in the decision-making process. Additionally, the evident obstacles for change include resistance to change and complexity of the organization's processes. Initially, the outfitters from the different department were reluctant to adopt change as they had specialized on the various segments. Considerably, the complexity of the organization processes impacted the firm’s ability to adopt changes in incorporating the outfit retailers quickly. Cabela adopted a change in management strategy that provided direction for the informed decision-making process such as the impact of the desirable changes in customer satisfaction.
Chapter 14:
1. The likely sources of conflict that could arise in Cabela’s organization are that everything is based off the higher management. Since all the rules and regulations are based off what the CEO/board says that could create conflict. It doesn’t give much leeway to change things up to help the organization if need be. There really hasn’t been a history of conflict between managers or stakeholders. Since Cabela’s is getting bought out by Bass Pro Shop, that scared some stakeholders because they didn’t know if they were going to lose everything. It was said though that “ Cabela’s shareholders are receiving $61.50 per share in the merger. The remaining company will be privately held” (Richard Simms).
2. The most central subunit would be the managers of the whole store. The most non substitutable subunit would be the managers of each specific department. I feel that the non substitutable subunit controls the most resources. They are constantly aware of what is happening in their department and what they are going to need. The central subunit would handle the main contingencies facing the organization
3. The most powerful subunit would be the non substitutable subunit. This subunit allows first hand changes. The managers know what needs to be done to better their department, so they can help the customers right there and then. They are able to make decisions right away that will allow great customer service and allow everything to flow better.
4. The organization’s strategic and operational decisions are affected by conflict and politics by a slight degree. “Cabela’s always evaluates its relationships with suppliers on a continuous basis to ensure compliance with this policy, and reserves the right to request additional documentation from its suppliers regarding the source of any Conflict Minerals included in its products”(Cabela’s.com). All of Cabela’s suppliers must be legitimate and follow all the rules and regulations for their products. “Suppliers must maintain and provide to Cabelas upon request traceability data for a minimum of five years. Suppliers who do not comply with these requirements shall be reviewed by Cabela’s supply chain organization for future business” (Cabela’s.com).
References
Cabral, L. M. B. (2017). Introduction to industrial organization. MIT Press.
Cullen, J. B., & Parboteeah, K. P. (2014). Multinational management: A strategic approach. Mason, OH: South-Western Cengage Learning.
Cabela’s http://www.cabelas.com/browse.cmd?categoryId=855617580
The Official Board (2017). Cabela’s. Retrieved October 24, 2017 from https://www.theofficialboard.com/org-chart/cabela-s-2
http://newschannel9.com/sports/outdoors/bass-pro-purchase-of-cabelas-is-final
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Auth and Ctrl slides (Ch 5).ppt
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Organizational Theory, Design, and Change
Seventh Edition
Gareth R. Jones
Chapter 5
Designing Organizational Structure: Authority and Control
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Overview
Today, we’ll address:
- Why companies get less efficient as they grow
The answer involves “tall” and “flat” companies
- What to do about it, from the inside
Changing the span of control
Horizontally differentiating
Decentralizing
Standardizing
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Structure impacts performance
An example:
- Mumbai Dabbawallas
Watch a 4-minute video clip
www.youtube.com/watch?v=fTkGDXRnR9I
As you watch, pay attention to these questions:
What is the organization trying to accomplish
How is the organization structured
What else seems interesting or unique to you, about the organization and its design?
- How an organization is structured – in this case, how
tall or flat it is – can dramatically impact performance
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Growing Taller
- What we saw in the video – for such a large organization to have such a flat structure – is very unique
Typically, as organizations grow, they tend to get taller.
Why does this happen…?
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Parkinson’s Law
- Answer comes from Parkinson’s Law
Studied this problem in British Navy
Found fewer ships, but more administrators over time
- If left uncontrolled, hierarchies naturally grow taller and less efficient, because:
Officials want subordinates, not rivals;
As they gain subordinates, more time spent on monitoring and controlling, less on “doing”
Combined, this leads to taller structures and more busywork
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How to talk about ‘tall’
- A company’s level of vertical differentiation can be described by its shape:
Tall organization: hierarchy has many levels relative to organization’s size
Flat organization: hierarchy has few levels relative to organization’s size
More…
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Vertical differentiation (cont)
- How tall is tall? How flat is flat?
- Depends on many factors. Generally,
By the time an organization has 1,000 members, it should have about 4 levels in its hierarchy
At 3,000 members, it should have about 7 levels
After 10,000 to 100,000, organizations should have about 9 or 10 levels
Graphical representation…
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Graph: whether firms are tall or flat
Firms here are relatively tall
Firms here are relatively flat
must make changes to avoid problems associated with being too tall or too flat.
Firms that fall off the line:
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Tall and Flat Hierarchies: pros & cons
to avoid problems
associated with being
too tall or too flat?
So what are the
Before addressing those, let’s discuss some of the strengths…
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Tall and Flat Hierarchies: pros & cons
to avoid problems
associated with being
too tall or too flat?
So what are the
Employees have more autonomy
managers oversee more employees;
they have less time to devote to each one.
More autonomy = more creativity & innovation
The strengths of flat hierarchies:
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Tall and Flat Hierarchies: pros & cons
Employees are more likely to network informally,
since they must go to others when their own
managers are busy
The strengths of flat hierarchies:
to avoid problems
associated with being
too tall or too flat?
So what are the
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Tall and Flat Hierarchies: pros & cons
Less opportunity for promotion
Problems with flat hierarchies:
Ouch!
to avoid problems
associated with being
too tall or too flat?
So what are the
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Tall and Flat Hierarchies: pros & cons
If very few managers must oversee many workers (extremely high span of control)
Then this could lead to weaker control,
Coordination problems,
And manager burn-out
Problems with flat hierarchies:
!!!
to avoid problems
associated with being
too tall or too flat?
So what are the
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Tall and Flat Hierarchies: pros & cons
High levels of managerial control and oversight
Managers oversee fewer employees and can direct their activities on a day-to-day basis
Leads to highly predictable, routinized organizational activities
Strengths of tall hierarchies:
to avoid problems
associated with being
too tall or too flat?
So what are the
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Tall and Flat Hierarchies: pros & cons
Communication problems:
communication takes longer and is likely to be distorted
Bureaucratic costs:
Tall hierarchy = more managers
Managers cost money
Motivation problems:
Big difference in authority and paycheck between the bottom and top levels
Problems in tall hierarchies:
to avoid problems
associated with being
too tall or too flat?
So what are the
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Flat vs. Tall
- How tall or how flat should firms be?
- Generally, the flatter, the better…
This is called keeping the minimum chain of command
The problems in tall firms (costly, poor communication) often outweigh their benefits
- But there’s a problem:
Although flat is often better, taller firms have better control over their employees
Decisions in tall firms must go through more layers of management
…
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Flat vs. Tall
- So how can companies remain relatively flat
but also maintain good control over employees?
They can choose to:
- Increase the span of control
- Horizontally differentiate
- Decentralize
- Standardize
Although flat is often better, taller firms have better control over their employees
Decisions in tall firms must go through more layers of management
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Span of Control
- Manager B
has a bigger span of control than Manager A
(3 instead of 2)
Span of control: the number of subordinates each manager directly manages
Increase the span of control
A
B
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Span of Control
- As the firm grows (adds new employees)
Increasing the span of control brings employees in to existing relationships
No need to add levels; keeps the firm flat
Span of control: the number of subordinates each manager directly manages
Increase the span of control
A
B
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Span of Control
- But there is a limit
to how much you can increase the span of control
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Span of Control
- What span is appropriate?
When employees have complex or dissimilar tasks: reduce the span
Supervisors should have fewer employees
so they can focus more on each one
When employees that have routine or similar tasks: increase the span
Supervisors can have more employees
since less direct focus is required
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Other options
Increasing the span of control isn’t a good option
when employees have complex or dissimilar tasks:
So
- What else can firms do to remain relatively flat
but also maintain good control over employees?
They can choose to:
- Horizontally differentiate
- Decentralize
- Standardize
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Horizontal Differentiation
Horizontally differentiate
- Recall horizontal differentiation
(adding reporting relationships, horizontally)
Adding separate lines of reporting helps maintain control but keeps the firm flat
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Other options
Increasing the span of control (if possible)
Horizontally differentiating
In addition to:
- What else can firms do to remain relatively flat
but also maintain good control over employees?
They can choose to:
- Decentralize
- Standardize
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Decentralize & Standardize
- As companies grow
communication between managers and employees gets tougher
- Firms that decentralize decision making
Avoid these problems as they grow
Because employees can make big decisions on their own,
with less input from management
- But how does this help to maintain control?
If decentralization allows workers to make their own choices
Isn’t it tougher for managers to control & oversee the company?
…?
Decentralize
Standardize
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Decentralize & Standardize
- Firms that decentralize decision making
can also standardize:
Increasing rules and guidelines for employees
- This allows:
Workers to have autonomy (decentralized decision making)
But managers worry less about directly overseeing these decisions because workers operate within established guidelines
So control gets easier
Decentralize
Standardize
- But how does this help to maintain control?
If decentralization allows workers to make their own choices
Isn’t it tougher for managers to control & oversee the company?
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Decentralize & Standardize
Decentralize
Standardize
- Remember the Dabbawallas (the video earlier today)
They do this really well:
A very flat structure
Workers are empowered to make their own choices
But there is a great deal of standardization
Schedules, rules, logistics
That’s how the structure keeps perfect control
Very low error rate
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Wrap-up
- We learned about tall & flat structures and how to
maintain control in companies with these structures
- In this 10-minute video guest lecture, media companies
struggle with maintaining control:
Bloomberg News & the Rocky Mountain News
Joyzelle Davis, former journalist
PASSWORD: orgdesign
It’s a bit choppy, but the important points come through.
- Pay attention to these questions:
What were some of the problems that she identified in the newsrooms at the two organizations she worked for? Why did these problems arise?
What were some of the solutions she proposed to these problems?
What other solutions might you employ to solve these problems at her organizations or even at other organizations facing similar issues?
Cabela;s Outline.docx
Cabela’s
Cabela’s is an outdoor retail store that specializes in hunting, fishing, camping, clothing, and firearms. Cabela’s operates in the specialty retail industry. Cabela’s is a fairly large corporation that has 82 stores in the United States and Canada. It originates in Sidney Nebraska, where their corporate offices are located.
Cabela’s tries to specialize not only in the outdoor industry but also in exceptional customer service. Customers go to Cabela’s when they want first hand expertise on what will be needed for their next adventure. Cabela’s employees are called outfitters. They are called outfitters as Cabela’s encourages its employees to not only assist customers with what they are looking for, but also outfit them with everything they would possibly need for their next adventure. For example, a retail worker will help a customer find the right shoes, where an outfitter will help a customer find the right shoes, and make sure they have the proper socks, shoe laces, and weather protectant to go with them.
Cabela’s prides itself on treating every customer as if they are part of the Cabela’s family. Whether you are in there to buy a water bottle, or all the gear for a whole hunting trip, Cabela’s outfitters are encouraged to treat their customers as a close friend or family member. Cabela’s wants to create an outfitter-customer relationship that will be customers back in, and requesting specific outfitters to assist them.
Cabela’s also strives to create a family atmosphere among their outfitters. Cabela’s has benefits for both full and part time workers, and encourages their outfitters to take time off to be with family and to get outdoors.
Cabela’s focus is not only circled around exceptional customer service, but also around their slogan, “It's in your nature.” They encourage both their employees and their customers to go be outdoors and do what they love, what's in their nature. With this slogan, also comes a mantra that Dick Cabela (one of the Cabela’s founders) created for his outfitters, “We are selling fun.” This provides a culture for not only the outfitters but also its customers. The outfitters are selling fun and the customers are in the store to buy fun. The customers don’t have to be in the store to buy something, they want to be in the store, and the whole experience at Cabela’s should be nothing but fun.
Analyzing the Organization: Design Module #4
1. Cabela’s retail stores are fairly differentiated into separate specializations, being hardlines, softlines, and operations. Cabela’s has both vertical differentiation with its hierarchy of managers and leads. It is very horizontal differentiated with its separation of interests within the store. Hardlines handles firearms, hunting, archery and fishing. Softlines handles the clothing, footwear, auto/atv, camping, and bargain cave (the discounted department within the store). Operations handles the warehouse, front end (cashiers and customer service) and the deli. Since Cabela’s is separated into these groups, the outfitters rarely go beyond their departments. For example firearms outfitters will occasionally help with hunting, and other hardlines areas, but don’t know anything about other areas. This creates a great deal of differentiation, as outfitters don’t have knowledge about everything in the store, and this causes customer service to suffer as a result. There is also a great hurdle do to Cabela’s vertical differentiation. Since each department has three levels of management, there tends to be specific tasks that management is above doing, such as helping out on the retail floor. This causes poor morale between the bottom outfitters and the senior managers. Due to the many levels of vertical and horizontal differentiation, Cabela’s has a fairly complex structure. Cabela’s has many different divisions, including their retail locations, foremost bank, and guided hunting trips. However for this class, we are going to zero in on their retail locations, as it is the largest division of the company.
0. Cabela’s covered most states than the others which makes the customer more comfortable to find another store when customer travels for haunting or comping. Cabela’s carries a variety of brands which makes them distinguished from the rest of the companies, it is difficult for the rest of the companies to contract with the same companies and imitate Cabela’s. In addition, customers like services, so Cabela’s is providing the best customers service in the industries is one of the core value of Cabela’s, so they have loyalty customers. Also, the atmosphere in the retail store Cabela's creates statues of animals to feel you are in the right place and feel you belong to the place.
0. Cabelas is a centralized organization because it does rely on one individual to make decisions and provide direction for the company. Corporate has the power to make all company’s business operations. Everything has to go through corporate in order for anything to change. Cabelas is highly differentiated by that it has managers and leads that interact with each other. The store is also separated into different sections such as hunting, camping and fishing. Cabelas definitely has all four integrating mechanisms being used, such as standardization, regulation, common goals and mutual adjustment. For differentiation, Cabela’s separates into the hardlines, softlines and operations categories. For integrating mechanisms, Cabela’s follows all of them within hardlines, softlines and operations. Everyone has the same standards, regulations and goals. Cabela’s is mostly standardized because they control each situation the same with the same procedures. Everything is very formalized with the number and kinds of rules used in the organization. They hang up a poster with all the rules each employee must follow and the kinds of procedures each employee will go through. All the managers will use that as a check list. Socialization is huge in this organization. All employees need to have great customer service skills to help the customers. The customers rely heavily on the employees knowing what the best fit for them is. Also, every employee has to communicate to another department is some way. They all have radios to talk to them to either clarify or ask for help to make sure the customer is satisfied.
0. Cabela’s stands out to be a mechanistic model organization. This view can be backed up by the various aspects found in Cabela’s which conform beyond doubt to the mechanistic models. Cabela’s proves more to be a mechanistic organization since at Cabela’s they strive to create an atmosphere that focuses on customer needs.
Cabela’s proves to be a mechanistic organization as well since it has a formal model of management and presents itself to have a high degree of formalization. At Cabelas, they believe in accommodating each, and every customer. Cabelas does have certain rules they must follow but they want to make sure the customer needs are met. Looking at the employee management relationship, it's clear that they have put in place the formal approach in management.
The company has got a high level of complexity and high levels of centralization. It's evident from the view of the Cabela’s company description that they have complexity in administration activities.
A high degree of formalization is apparent as well as seen from the founder's words that at Cabela’s it’s fun all over. The company prides itself on treating everybody who comes to them as a family member.
0. Structurally, Cabela’s would benefit from restructuring. Cabela’s is extremely differentiated, which is essential for each outfitter to know what their customers need. However, it would benefits Cabela’s customer service greatly if they cross trained their outfitters among departments to better assist its customers. Cross Training would also help it's outfitters in collaborating with different departments, as they would have a better understanding of what is necessary within different departments. Cabela’s would also benefit from being more decentralized. Cabela’s focuses on each individual outfitter having specific expertise to help customers, however their centralized structure prevents the outfitters from making beneficial changes. Only corporate can decide major decisions such as what products to carry, all the way down to what specific peg each product should be placed on. Even allowing retail outfitters to decide how to make displays, instead of corporate, would help showcase specific products that they have found resonate with customers more, and ultimately increase sales.
Change slides (Ch 10).ppt
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Organizational Theory, Design, and Change
Seventh Edition
Gareth R. Jones
Chapter 10
Types and Forms
of Organizational Change
*
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A Common Disaster…
- Space Shuttle Challenger
Destroyed in 1986
Death of 7 crew
- The direct culprit:
Faulty O-rings from
a supplier
This external smoke should not have occurred at liftoff
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A Common Disaster…
- Space Shuttle Columbia
Destroyed in 2003
Death of 7 crew
- The direct culprit:
Foam insulation broke
off during launch,
damaging heat shield
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A Common Disaster…
- So what really happened?
- Presidential Commission on Challenger:
Flawed decision making process and pressure for deadlines over safety led to launch
O-rings were known to fail; safety procedures had been ignored
- Columbia Accident Investigation Board:
Flawed decision making process and pressure for deadlines over safety led to launch
Foam shedding was known to occur; safety procedures had been ignored
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A Common Disaster…
- Nearly two decades apart,
Why did NASA have the same culture? The same problems?
Why had they not changed?
What needed to change?
- To understand the answers,
we turn to study organizational change…
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Overview
Today, we’ll review:
What is organizational change?
Why does it happen? (or not happen?)
Forces for change
Forces against change
And the battle between them
What types of changes are important?
Evolutionary change
Revolutionary change
How can change be planned and carried out?
Action research
Organizational development
*
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What is Organizational Change?
- Organizational change:
the process by which organizations move from their present state to some desired future state to increase their effectiveness
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Targets for Organizational Change
- What exactly should be changed?
- There are 4 common targets for change:
Human resources: Change people and their knowledge
Hiring, training & continuous development, etc.
Functional resources: Change processes within functions
E.g., improve marketing by outsourcing non-essential tasks
Technological capabilities: Change technologies across functions
E.g., implement a new customer management database
Organizational capabilities: Change broad, organization-wide attributes such as structure or culture
E.g., reorganize how different functions coordinate with each other or switch from a functional to a divisional structure
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To change or not to change
- So, organizations change through one or more of:
Human resource changes
Functional changes
Technological changes
Organizational changes
……
- It sounds simple… so why are there examples of organizations that don’t change, when change is needed?
E.g., NASA
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How (and why) Organizations Change
- To understand, we turn to
Lewin’s Theory of change
Two sets of opposing forces in organizations determine whether & how change will occur
An illustration…
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Lewin's Theory of Change
When forces for & against change are equal, the organization is inert
To change the firm, leaders must increase forces for change and/or decrease forces resisting change
Next, we examine the types of forces for and against change…
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Forces for change
- Forces for change include (but are not limited to):
Competitive pressure
Economic, Political, and Global forces
Demographic and Social forces
Ethical forces
……
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Forces for change
- Forces for change include (but are not limited to):
Competitive pressure
Economic, Political, and Global forces
Demographic and Social forces
Ethical forces
Competitive pressure
When competitors increase quality, efficiency, customer service, or other activities, this creates pressure to change
……
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Forces for change
- Forces for change include (but are not limited to):
Competitive pressure
Economic, Political, and Global forces
Demographic and Social forces
Ethical forces
Economic, Political, and Global forces
Broad trends affect where firms produce goods and services, obtain supplies, and distribute products
Example: political instability has been shown to depress GDP and foreign investment; firms move operations elsewhere, leading to fewer work opportunities and a continuing cycle of instability
……
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Forces for change
- Forces for change include (but are not limited to):
Competitive pressure
Economic, Political, and Global forces
Demographic and Social forces
Ethical forces
Demographic and Social forces
Example:
When an estimated 77 million baby boomers retire from the workforce over a span of just 20 years:
Organizations must adapt to handle substantial knowledge loss and cope with other workforce issues
……
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Forces for change
- Forces for change include (but are not limited to):
Competitive pressure
Economic, Political, and Global forces
Demographic and Social forces
Ethical forces
Ethical forces
Example:
Trends in social responsibility lead to changes in how organizations obtain supplies, produce, and distribute.
For instance, when Gap learned that one of its suppliers used child labor on one product batch, the entire batch was pulled from store shelves and destroyed.
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Forces against change
- Resistance to change, or inertia, occurs at a variety of levels:
Organization-level
Group-level
Individual-level
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Forces against change
- Resistance to change, or inertia, occurs at a variety of levels:
Organization-level
Power & conflict
Functional orientation (silos)
Mechanistic structure
Culture
Group-level
Individual-level
- At the organizational level, several forces resist change…
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Forces against change
- Resistance to change, or inertia, occurs at a variety of levels:
Organization-level
Power & conflict
Functional orientation (silos)
Mechanistic structure
Culture
Group-level
Individual-level
- Power and conflict
People resist change when they might earn less or become less powerful
Some amount of resistance is beneficial
E.g., workers who resist layoffs or unionize may help the organization retain knowledge, beneficial in the long run
However, too much resistance can prevent needed change
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Forces against change
- Resistance to change, or inertia, occurs at a variety of levels:
Organization-level
Power & conflict
Functional orientation (silos)
Mechanistic structure
Culture
Group-level
Individual-level
- Functional Orientation
Without good integration, people in firms become over-specialized in their functions
For example, the HR team can be highly cohesive, but may not be very cohesive with the sales team
This makes it difficult to coordinate changes across several functions
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Forces against change
- Resistance to change, or inertia, occurs at a variety of levels:
Organization-level
Power & conflict
Functional orientation (silos)
Mechanistic structure
Culture
Group-level
Individual-level
- Mechanistic structure
Recall the mechanistic structure is designed to be very stable and to resist change
Highly mechanistic units, such as production, may be tough to change
Organic units, such as R&D, are easier to change because their members are used to being flexible and adapting
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Forces against change
- Resistance to change, or inertia, occurs at a variety of levels:
Organization-level
Power & conflict
Functional orientation (silos)
Mechanistic structure
Culture
Group-level
Individual-level
- Organizational Culture
Cultures take time to develop;
They also take time to dismantle
Cultures create stable expectations about how people should behave
The stronger the culture, the longer that change will take
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Forces against change
- Resistance to change, or inertia, occurs at a variety of levels:
Organization-level
Group-level
Group norms
Group cohesiveness
Groupthink
Individual-level
- Group forces also make change difficult…
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Forces against change
- Resistance to change, or inertia, occurs at a variety of levels:
Organization-level
Group-level
Group norms
Group cohesiveness
Groupthink
Individual-level
- Norms and Cohesiveness
Just like organizational culture,
Groups have norms, or expectations about what members should do
More cohesive groups have stronger norms
- Groupthink
Groups form an opinion about an issue, then discourage any other opinions, even if they’re better
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Forces against change
- Resistance to change, or inertia, occurs at a variety of levels:
Organization-level
Group-level
Group norms
Group cohesiveness
Groupthink
Individual-level
- Individual forces
A variety of individual factors also resist change
These include
Uncertainty about change
Fear of job loss
Fear of pay cuts
Fear of declines in morale
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Types of change
- These forces for and against change are often very closely balanced
- Thus, most changes in organizations are evolutionary
Gradual, incremental, and minor changes
Examples…
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Examples of Evolutionary Change
- Example of gradual, evolutionary changes:
Total Quality Management
Organizations focus on small but constant refinements to increase efficiency, decrease waste, and improve productivity
Organizations that implement TQM are initially making a radical change; but once TQM is in place, the focus is on gradual, evolutionary changes and minor but ongoing refinements
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Evolutionary Change (cont)
- Gradual, evolutionary change can be very beneficial for workers and managers…
- Because small, slow changes give people time to see how the organization will react
- This insight comes from a field called sociotechnical systems theory:
Changing social roles and technical relationships can help organizations become more effective…
…But, after changes, it takes time for workers to adjust to working together under new conditions and to working with new technologies
An example…
- Old Fire Engines
have a rear driver
who turns back wheels
……
- A substantial amount of
socialization happens on
the way to fires
- Before fire crews used radio headsets, most of this bonding would happen in the cab, excluding the firefighter in the back
- This sometimes had serious consequences
……
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Sociotechnical Systems Example
- A simple technological change (using 2-way headsets) changed social dynamics, ending this problem.
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Revolutionary Change
- Some changes in organizations are more revolutionary
Sudden, drastic, and broader in scope
examples…
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Examples of revolutionary change
- Reengineering
- Restructuring
- Innovation
Creating radically new products, new processes, or finding
other drastically different ways to respond to customers
rethinking and redesigning business processes to increase
organizational effectiveness
changing task and authority relationships and redesigning
organizational structure and culture to improve
organizational effectiveness
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Examples of revolutionary change
- It’s interesting to note that
While some innovations are purposeful
Others happen on accident
……
- Innovation
Creating radically new products, new processes, or finding
other drastically different ways to respond to customers
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Examples of revolutionary change
- It’s interesting to note that
- Innovation
Creating radically new products, new processes, or finding
other drastically different ways to respond to customers
While some innovations are purposeful
Others happen on accident
Organizing for Purposeful Innovation:
- Some Clothing Companies use Trendspotting Teams
Marketing teams sent to urban areas
Photograph unusual combinations of clothes/accessories
Photos compared; trends are identified before they emerge
Styles commercialized, produced, and marketed
- This feedback about customer trends can lead to shifts in product-market strategies
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Examples of revolutionary change
- It’s interesting to note that
- Innovation
Creating radically new products, new processes, or finding
other drastically different ways to respond to customers
While some innovations are purposeful
Others happen on accident
Examples of Accidental Innovations:
- 3M’s Post-it Note:
Arose through failure at creating a proper adhesive for particular industrial applications
……
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Examples of revolutionary change
- It’s interesting to note that
- Innovation
Creating radically new products, new processes, or finding
other drastically different ways to respond to customers
While some innovations are purposeful
Others happen on accident
Examples of Accidental Innovations:
- Champagne:
created accidentally in 18th cent. France when sugar was added to finished wine, creating 2nd fermentation.
Initially thought of as “the devil’s wine”, as bottles would explode or corks would pop off.
……
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Examples of revolutionary change
- It’s interesting to note that
- Innovation
Creating radically new products, new processes, or finding
other drastically different ways to respond to customers
While some innovations are purposeful
Others happen on accident
Examples of Accidental Innovations:
- Hot Tubs:
1950s: The Jacuzzi brothers developed a whirlpool bath to treat people with arthritis. Sales were poor… Until they re-commercialized it as a luxury product.
……
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Examples of revolutionary change
- It’s interesting to note that
- Innovation
Creating radically new products, new processes, or finding
other drastically different ways to respond to customers
While some innovations are purposeful
Others happen on accident
Examples of Accidental Innovations:
- Febreeze “fabric refresher”:
Invented to take smoke & smells out of clubgoers’ dirty clothes. It really worked!… but low sales.
Re-branded as a luxury product to make clean clothes smell clean (a pointless product?).
Sales soared.
……
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Examples of revolutionary change
- It’s interesting to note that
- Innovation
Creating radically new products, new processes, or finding
other drastically different ways to respond to customers
While some innovations are purposeful
Others happen on accident
- So, in general, organizations’ structures, strategies, and processes must be flexible to change and adapt to opportunity…
- How do they do that? How do they change effectively?
- This is covered next…
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How to plan and carry out changes in organizations?
- Now that we know the types of change an organization can expect, how do we change?
- Steps to follow when changing organizations
Comes from a field called action research
- Also, how to make changes work better
Comes from a field called org development
More about each…
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Lewin’s 3-steps for change
- A basic model of change, from action research, has 3 steps:
Unfreeze the organization
e.g., convince people that change is needed
Make the change
And refreeze
e.g., reward people for sticking with change
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Steps in Action Research
- A more complex version has 5 steps
- This is more thorough, and can help with revolutionary changes
More about each step…
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Steps in Action Research
Diagnose the organization
Determine desired state
Implement action
Evaluate action
Institutionalize the change
1) Diagnose:
- Recognize the problem
- Analyze the extent of the problem
E.g., benchmark; how much has performance declined relative to peers or history
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Steps in Action Research
Diagnose the organization
Determine desired state
Implement action
Evaluate action
Institutionalize the change
2) Determine future:
- Plan changes
New structure?
New technologies?
New products?
New markets/customers?
etc.
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Steps in Action Research
Diagnose the organization
Determine desired state
Implement action
Evaluate action
Institutionalize the change
3) Implement:
- Will changes come from
Internal agents?
E.g., managers/execs
Outside agents?
E.g., consultants
Top-down
E.g., board, CEO
Bottom-up?
E.g., consensus
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Steps in Action Research
Diagnose the organization
Determine desired state
Implement action
Evaluate action
Institutionalize the change
4) Evaluate:
- Are changes working?
- Are they creating any unexpected complications?
- Evaluation takes time
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Steps in Action Research
Diagnose the organization
Determine desired state
Implement action
Evaluate action
Institutionalize the change
5) Institutionalize:
- Make changes permanent and enduring
- Reward people for sticking with change
- Embed changes in new culture
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Organization Development
- While action research helps determine whether and how to change,
- Organizational development helps changes go more smoothly…
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Organization Development
- Remember Lewin’s forces for change and forces against change
- Org Development techniques can help deal with resistance to change (lower forces against change)
- They can also help promote change (raise forces for change)
…
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Organization Development
- Many techniques to deal with resistance to change, such as:
Educate, inform, and train workers to handle change
Empower workers to develop changes that work for them
- Many techniques to promote change, such as:
Use consultants to point out the need for change (process consultation)
Use team activities and organization-wide meetings to identify the need for change
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Wrap up
- Today, we discussed the process of organizational change
- To review some of today’s material, you may consider these questions:
Have you ever worked for an organization that has either undergone significant changes or should have changed but did not?
What did the organization do to change? Or what should they have done?
Based on the topics we covered today, what additional steps should the organization have taken to:
Identify forces for & against change and “unfreeze”
Implement the change
“Re-freeze” or make the changes more enduring
Conflict_slides_(Ch_14).ppt
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Organizational Theory, Design, and Change
Seventh Edition
Gareth R. Jones
Chapter 14
Managing Conflict, Power, and Politics
*
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Overview
Today, we’ll examine Conflict
Organizations expect different people to work together
This occasionally creates conflict
Some conflict is good, but more is bad
Therefore, how to resolve conflict?
Conflict can be resolved through the use of power
What is power, and where does it come from?
How to use power to overcome conflict?
The answer involves organizational politics
*
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Organizational Conflict
- Conflict occurs when one group behaves in a way that prevents another group from achieving their goals
- Moderate amounts
can be beneficial;
Can lead to learning
and change
example…
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Organizational Conflict
- Some moderate conflict within and/or between organizations is helpful…
- Alice in Wonderland: The Red Queen
Alice: “Well, in our country, you'd generally get to somewhere else if you run very fast.”
The Queen: “A slow sort of country! Now, here, you see, it takes all the running you can do, to keep in the same place. If you want to get somewhere else, you must run at least twice as fast as that!”
*/27
Organizational Conflict
- Some moderate conflict within and/or between organizations is helpful…
- The Red Queen idea in interorganizational conflict:
When one strong company competes effectively, its rivals respond by becoming more fiercely competitive as well…
That original company then has to work even harder to stay afloat; e.g., make things cheaper, better, or faster.
Thus, some level of competitive conflict across firms is beneficial.
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Organizational Conflict
- But more conflict isn’t always better…
- Too much conflict leads to organizational decline
Leads to inaction
Too much time spent bargaining
Dispute resolution and litigation fees
- How to understand the impact of conflict?
Examine the stages of conflict…
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Stages of Conflict
- There are 5 stages of conflict…
- Stage 1: Latent conflict:
no outright conflict, but there is potential
“air so thick you could cut it with a knife”
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Stages of Conflict
- Stage 1 (cont.): Latent conflict:
How can you tell if conflict could occur?
Some conditions could lead to conflict:
…
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Stages of Conflict
- Stage 1 (cont.): Latent conflict:
How can you tell if conflict could occur?
Some conditions could lead to conflict:
Competition for scarce resources
If resources decline, conflict could arise
Examples: shrinking bonuses, downsizing could lead to performance competition
*/27
Stages of Conflict
- Stage 1 (cont.): Latent conflict:
How can you tell if conflict could occur?
Some conditions could lead to conflict:
Differing goals across subunits
Example:
Accounting wants cost control while Production wants higher quality materials
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Pondy’s Model of Organizational Conflict (cont.)
- Stage 2: Perceived conflict:
Subunits become aware of conflict and begin to analyze it
Conflict escalates as groups begin to battle
- Stage 3: Felt conflict:
Subunits become more polarized;
“us-versus-them”
Cooperation between units decreases
What began as a small problem escalates into huge conflict
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Pondy’s Model of Organizational Conflict (cont.)
- Stage 4: Manifest conflict:
Subunits try to get back at each other
Fighting and aggression
Organizational effectiveness suffers
- Stage 5: Conflict aftermath: conflict is resolved
If resolution is superficial, the dispute will arise again
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Managing Conflict
- …so what can be done about conflict?
- If you managed two or more individuals, or two or more subunits, that could not resolve their differences, what steps would you take?
…?
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Managing Conflict
- …some ways that conflict has been resolved:
…
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Managing Conflict
- …some ways that conflict has been resolved:
- Arm wrestling contest
CEO of Southwest Airlines arm-wrestled a competing airline’s CEO for rights to an advertising slogan
…
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Managing Conflict
- …some ways that conflict has been resolved:
- Grudge Match (pilot tv show):
People could choose to settle disputes through padded boxing on network television
Show’s referee had small-claims court authority; dispute resolution was legally binding
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Managing Conflict
- …some more legitimate ways to manage conflict:
- Structural changes to manage conflict:
change reporting relationships
create integrating roles (e.g., assign managers to resolve conflict)
- Individual changes to manage conflict:
Establish grievance system
Rotate individuals
Hire a mediator
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It takes power…
- To implement those and other conflict-resolution steps, it takes power
- However, sometimes people in conflict don’t have the power to resolve it…
- What can these disadvantaged groups do?
- To understand, let’s look at power and where it comes from…
*/27
Organizational Power (cont)
- Power is the ability to overcome resistance, to achieve a desired result
- People can get power from a variety of sources…
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Sources of Power
- Authority:
Official organizational roles provide their occupants with power (e.g., supervisors)
- Control over resources:
People who control resources in the organization have power
Example:
the CEO’s secretary… to get an appointment with the CEO, you have to go through the secretary.
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Sources of Power (cont.)
- Control over information:
Access to strategic information is a source of considerable power
An example…
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Sources of Power (cont)
- Imagine that we were to map the social network in an organization;
Who goes to whom for professional advice and information, on an informal basis
……
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Sources of Power (cont)
- If we did, it might look like this…
- People (dots) are linked to other people that they turn to for advice
……
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Sources of Power (cont)
- Certain people in the organization may know a lot of other people;
- Thus, they’re at the center of advice circles
- However… one person is more powerful. Who is it?
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Sources of Power (cont)
- This one person connects the most people who are otherwise unconnected;
- This person bridges the information gap between two huge, different groups
……
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Sources of Power (cont)
- Thus, this person has access to all the information from two very different groups in the organization,
- And this access to information can make this person relatively powerful.
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Sources of Power (cont.)
- Another source of power arises when a person or subunit is nonsubstitutable, or can’t easily be replaced.
- Example:
A famous 1950’s study of French tobacco plants
Found management at the mercy of maintenance workers
They were the only ones who could fix broken machines
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Sources of Power (cont.)
Power also comes from:
- Being Central:
Subunits have more power if they generate profits or are central to obtaining resources for the organization
- Controlling uncertainty:
Subunits have more power if they help the organization anticipate and deal with future changes (e.g., R & D, any groups responsible for new product introductions, etc.)
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Sources of Power (cont.)
- Unobtrusive power:
Subunits have more power if they control what types of decisions are made
This is known as unobtrusive power, since other groups might not recognize that it’s occurring;
it shapes the types of options you’ll consider, and
you might not even realize it’s happening.
- Example:
A firm can raise profits by increasing revenue or cutting costs
If a group from R&D considers how to raise profits, they’ll likely focus on increasing revenues through developing new products, but maybe not on cost control.
In contrast, if a group from production meets, they’ll likely focus on cutting production costs, not on new lines of revenue.
This is unobtrusive power- just by virtue of the types of people who come to the table and control decision making, some solutions won’t be considered.
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Using power…
- Now that we know where power comes from,
- How do we use it, to achieve our objectives?
- Organizational politics involves using power to achieve objectives…
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Using Power: Organizational Politics
- There are several ways to increase and exercise a group’s power. These include (but aren’t limited to):
Increase centrality: accept responsibilities that enhance one’s reputation
Associate with powerful managers: having friends in the right places may help accomplish tasks
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Using Power: Organizational Politics
- There are several ways to increase and exercise a group’s power. These include (but aren’t limited to):
Increase nonsubstitutability: develop specialized skills or knowledge valued by the organization
Control uncertainty: help the organization anticipate & deal with future changes, by conducting strategic planning, developing new product innovations, refining or creating more efficient business processes, etc.
- Researchers, once you’ve completed interviews:
- On board, write name of each person in your group
(or check to see if name already appears)
- Draw a line from each person to the person/s they are connected with:
Write the name of person/s they connect with, if not already listed
And use an arrow to indicate the direction of advice-giving
- We may not have time or space to map the full network, but do your best.
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Activity: Mapping Informal Structure
…as we learned today, one source of Power arises through control over information. Control over information can be illustrated by mapping an organization’s informal social network.
- This activity teaches a basic method to map structure; we’ll map the informal structure within this class
- Divide into groups of approx. 3-5 people
- Appoint one researcher
- Researcher:
- Interview each group member (including yourself);
- Which 1 to 3 people do you go to most for advice about this course?
- Which 1 to 3 people come to you most for advice about this course?
More steps… click this box…
- This slide contains an activity for in-class sessions of this course.
- If you are viewing the slides online (on your own), feel free to skip past this slide by simply advancing to the next slide.
- If you wish to view the in-class activity, click the picture on the left during the slideshow.
*
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Wrap up
- Today, we learned about conflict, power, politics, and the impact these can have on organizations
- This is a video about the outcomes of organizational conflict: Products and services that are broken because the people who make them don’t often have the power to fix them.
- This video is optional; you will not be tested on this video or its contents during any examination. However, it is extremely funny and informative. Please watch and enjoy!
20-minute video by Seth Godin, marketer & entrepreneur
Culture slides (Ch 7).ppt
*/24
Organizational Theory, Design, and Change
Seventh Edition
Gareth R. Jones
Chapter 7
Creating and
Managing Organizational
Culture
*
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Overview
Today, we’ll discuss:
What is culture, and what can it do?
the good, the bad, and the ugly
How do employees get socialized into a firm’s culture?
Where does culture come from and how can
it be changed?
How do companies use culture to support
social responsibility and ethics?
*
*/24
Org Culture
- Organizational culture: the set of shared values and norms that control organizational members’ interactions
- Strong cultures exert more control than weak cultures…
examples…
*/24
Strong cultures can be great…
- Southwest Airlines
Strong culture
Employees hired for having
right attitude & willingness
Many great stories:
Herb Kelleher arm-wrestles CEO of a small competitor for charity (he lost)
- Culture encourages flexibility
Workers switch between roles as needed
They turn around planes quickly and keep them flying, to earn more revenue with their fleet
*/24
…but strong cultures can be devastating
- They encourage conformity
- …but if there is a problem…
Billions lost due to accounting fraud by top management
High-risk, high-reward culture blamed for overly aggressive pattern of investments
Thousands killed in 1984 when toxic gas leaks from Union Carbide plant in Bhopal, India.
Investigation found that managers were penalizing workers who raised safety concerns.
Challenger and Columbia shuttle disasters at NASA
Review Panel finds that NASA’s culture created pressure to meet deadlines rather than attend to safety issues
- How did things get to this point?
How are some firms able to hire so many different people
Who then behave so similarly as employees that they
don’t speak up or fix things that are broken?
- To understand, we have to examine socialization
…
*/24
Understanding culture
*/24
How do individuals become a part of the organization and its culture?
- Socialization: process through which members internalize values and norms of a firm’s culture
- Role orientation: how employees are expected to react to situations they face
Can be institutionalized–
people expected to act the same
Or individualized– employees
encouraged to exercise judgment
*/24
How do individuals become a part of the organization and its culture?
New employees are grouped collectively for training
Gives them common norms
New employees are trained individually, one-by-one
Results in diverse behaviors
Can be institutionalized–
people expected to act the same
Or individualized– employees
encouraged to exercise judgment
An illustration…
training tunnel
training tunnel
*/24
How do individuals become a part of the organization and its culture?
Firms can do many other things to encourage either orientation
For instance, new employees can be pressured to fit in (“divestiture”), or…
…or new employees can receive rewards or encouragement
for being different (“investiture”)
Can be institutionalized–
people expected to act the same
Or individualized– employees
encouraged to exercise judgment
*/24
Where Does Organizational Culture Come From?
- Comes from four factors:
Characteristics of people within the organization
Organizational ethics
The property rights given to employees
The structure of the organization
Although all of these factors are important, we’ll focus on these 2 because they are more complex
*/24
Property Rights
- Broad term, generally means the rights that employees and others have to the firm’s property, capital, or resources
- More specifically, it could mean whether, how, and how much employees, managers, and executives get paid
more…
*/24
- Several years ago, Ben & Jerry’s CEOs decided to cap their pay at 5 times the lowest-paid worker
(it’s now around 30 times the lowest-paid worker)
- Compare this to the general trend; CEO compensation at the largest corporations now averages around 400 times the lowest-paid workers’ wages
- These trends may influence culture in a variety of ways, for example by affecting motivation and cohesiveness
- In general, property rights influence culture by affecting employee motivation, coordination, and other elements
Property Rights affect Culture
*/24
Structure also affects Culture
- Structure and culture have to be aligned; if they’re not,
it could be a sign of potential problems
- Recall mechanistic, centralized structures
Predictable, stable structures with top-down decision making
These firms likely value institutional role orientations, and should have cultures that value conformity
- Recall organic, decentralized structures
Flexible structures where decisions are made at all levels
These firms likely value individual role orientations, and should have cultures that value autonomy
*/24
Can Organizational Culture be Changed?
- Now that we know where culture comes from
And what problems can arise in firms with poor cultures
- We should ask whether culture can be changed.
Changing a culture can be very difficult
Example…
*/24
Can Organizational Culture be Changed?
- In the late 1990s, Ford Motor Corporation brought in Bill Ford as Chairman and CEO. On his agenda: Boost Ford’s reputation and competitiveness by changing the carmaker’s values.
- He embraced a ‘clean revolution’, designing his exec suite out of recycled materials and proposing an eco-production facility
- He championed hybrids and efficient technology…
*/24
Can Organizational Culture be Changed?
- …but these were unfamiliar products with unknown market potential. They met fierce internal resistance from a strong culture and workforce more familiar with trucks, SUVs, and other legacy models.
- …although Ford could have been a first-mover, they were later criticized for having poor gas mileage and losing ground to Toyota and Honda in the growing hybrid segment.
*/24
Can Organizational Culture be Changed?
- To properly change culture, you have to
change all of its components:
Characteristics of people within the organization
Organizational ethics
The property rights given to employees
The structure of the organization
Bill Ford could have hired new engineers with an interest in hybrid technology
Bill Ford focused here, by communicating the benefits of hybrid tech. But he could have done more.
Bill Ford could have changed incentives to reward innovation and new product ideas.
Bill Ford could have moved the company toward a more organic, flexible structure to adapt quickly with the market
Culture and CSR
- If culture can be changed, how should we change it?
What are some examples of good culture?
- To understand that, let’s examine the link between culture and corporate social responsibility (CSR)
CSR: organizational actions to protect and enhance the welfare of stakeholders and society as a whole
- Why is CSR often an important aspect of culture?
Because culture controls & affects how employees behave
And how employees behave affects not only the firm’s performance, but also affects stakeholders outside the firm
more about this…
*/24
- The firm’s shareholders?
……
- Managers?
- Employees?
- Regulators?
- Communities?
- Suppliers?
- Other stakeholders?
The Corporate Social Question:
- To understand a firm’s culture and structure, you have to examine their impact
- But what impacts are you looking at?
How culture and structure affect:
……
Much attention is often placed here
But other groups are also affected by the firm’s actions
CSR focuses on aligning these interests
…but there are conflicting views
on how to align these interests
- The corporation’s principle purpose is to maximize returns to its shareholders
- Milton Friedman
- Shareholders are the firm’s residual claimants; they appropriate profits only after employees, customers, suppliers, and creditors are satisfied. Thus, to maximize shareholder returns, a firm must pursue strategies that first satisfy all of its other stakeholders.
- Michael Porter
…aligning culture and CSR
- One point of some agreement:
Social investments that are aligned with a firm’s culture and that contribute to performance may make sense.
- However, firms’ social investments rarely generate this synergy successfully
- To understand why, you have to look at
different firms’ approaches to CSR:
Approaches to social responsibility
- Obstructionist approach
Culture allows people to behave unethically and to conceal these actions from others
Example: Some nursing homes understaff at night shift,
when inspectors don’t come around as often.
different firms’ approaches to CSR:
low
CSR
high
CSR
obstructionist
defensive
accommodative
proactive
Approaches to social responsibility
- Defensive approach
Culture encourages people to behave ethically and meet the needs of various stakeholders, but only as far as the law requires
Example: Airlines
When weather delays occur they do their best to reroute passengers but are typically not required by law to compensate.
Passenger groups may push for compensation but are rarely successful.
different firms’ approaches to CSR:
low
CSR
high
CSR
obstructionist
defensive
accommodative
proactive
Approaches to social responsibility
- Accommodative approach
Culture encourages workers to behave in socially responsible ways and to balance organizational and societal needs, if called on to do so
Example:
Some companies in some industries engage in voluntary self-regulation;
They reduce emissions below legal requirements if pressured to do so by communities
different firms’ approaches to CSR:
low
CSR
high
CSR
obstructionist
defensive
accommodative
proactive
Approaches to social responsibility
- Proactive approach
Culture encourages people to actively behave in socially responsible ways and continuously balance the needs of various stakeholder groups
Example:
Greenpeace targeted McDonald’s for the use of soybeans from illegally deforested areas.
Rather than take a defensive stance, the company acknowledged the problem and asked for help in fixing it.
“We came to see a company that is not in any sense one-dimensional,” said Greenpeace’s executive director in Britain.
different firms’ approaches to CSR:
low
CSR
high
CSR
obstructionist
defensive
accommodative
proactive
*/24
Wrap-up
- Today, we examined how culture can control employees’ behavior, and also discussed how to change poor cultures to be more socially & ethically oriented
- In this 11-minute video guest lecture, we’ll hear firsthand about the impact that culture & incentives have on behavior
Chet Pai describes his role at Enron in the years leading to its collapse
PASSWORD: orgdesign
- As you watch, pay attention to these questions:
Why might financial incentive schemes not always help companies avoid unethical decisions?
When building a company’s culture, what type of people does Chet suggest a company should hire?
Organizing Global slides (Ch 3).ppt
*/38
Organizational Theory, Design, and Change
Seventh Edition
Gareth R. Jones
Chapter 3
Organizing in a
Changing Global Environment
*
*/38
Example: Trade Secrets
- At the heart of many successful companies is a secret:
Something they can do better than others
- Examples:
Coca Cola: a unique soda formula
Apple: proprietary technology
Nike: proprietary product designs
…
*/38
Example: Trade Secrets
- Many companies and industries rely on trade secrets, patents, and other methods to protect proprietary information
……
Restaurants, food service, hospitality
Banking, financial services
Technology, consulting
etc…
- Those secrets are worth billions…
- Which means many people want them…
…
*/38
Example: Trade Secrets
- Recently, the CEO of Saucony (a major shoe manufacturer) was contacted by someone who claimed to have Nike’s top-secret upcoming product catalog, and would sell it to the highest bidder.
……
- Saucony’s CEO contacted Nike and the FBI
“although we’re intensely competitive, I just didn’t think [buying proprietary info] was the right way to do things”
- FBI agents arrested the suspect
The man was a former employee of a small printing and binding store that Nike used to outsource catalog production
……
- The question: should Nike have outsourced their production? How could they have known about these risks?
*/38
Overview
Today we’ll look at how companies manage their interorganizational structures and relationships
Including things such as the decision to produce internally or outsource, and how to structure those arrangements
Companies rely on resources, such as intellectual property, to do business
They get these resources from their environment (other firms, people, communities, etc.)
But they must also protect these resources from their environment (e.g., competitors, uncertainty, etc.)
This is the process we’re studying today. We’ll cover:
Forces & uncertainty in the environment
How to manage the environment, using:
resource dependence theory
transaction cost theory
*
*/38
What is the Environment?
- To be successful, companies try to protect and grow their domain:
“what a firm does, and who the firm does this with”
A company’s range of goods/services, as well as the customers whom it serves
- Companies protect and grow their domain by effectively managing their environment:
Environment includes everything that affects how companies operate and access critical resources
As well as everything affected by companies’ actions
*/38
The environment includes everything outside the company but relevant to the company’s operations
*/38
Two categories of environment
- Specific environment includes:
Stakeholders that directly affect firm’s ability to secure resources
E.g, customers, distributors, unions, competitors, suppliers, government
- General environment includes:
Broad forces that shape the specific environment and affect many firms across industries
E.g., economic, technological, political, and demographic factors
*/38
The problem: Uncertainty
- The problem:
Companies depend on all of these outside factors
But the outside factors are unpredictable
Leading to uncertainty over time
example…
- For instance:
Airline fuel costs are a substantial part of their cost structure
While airlines may hedge fuel prices, this is somewhat of a gamble
And airlines ultimately have little control over the price of fuel
- Almost every organization suffers from some environmental uncertainty
*/38
Sources of Uncertainty in the Environment
- Environmental complexity:
How interconnected are the forces in the environment?
Will changing one factor lead to unpredictable changes in other areas?
More complexity = more uncertainty
- Environmental dynamism:
How rapidly do forces in the environment change?
If they are stable, they’re easier to predict
More dynamism = more uncertainty
- Environmental richness:
How many resources exist, relative to the number of firms?
Inverse relationship: In rich environments, uncertainty is low because firms don’t need to compete for resources
More richness = less uncertainty
*/38
The solution:
- How do firms manage uncertainty?
- 2 ways:
Reduce their reliance on outside resources (manage resource dependence)
Manage the “costs” associated with getting and using those resources (manage transaction costs)
Resource Dependence
- Resource Dependence theory:
Since external resources are generally subject to uncertainty, organizations should:
reduce their dependence on resources from other organizations
or work to make those resources more secure
This is particularly important for:
Scarce or valuable resources: those that are critically important to the organization’s operations
Resources that the organization initially has little direct control over
*/38
more …
So, for instance, companies should be more concerned about the supply of raw materials that are central to their products
Resource Dependence
*/38
Resources that the organization initially has little direct control over
Scarce or valuable resources: those that are critically important to the organization’s operations
- So companies should be more concerned about raw materials from powerful suppliers who could unfairly raise prices
Should the Jedi
buy supplies from
thruster parts
phaser batteries
Jabba the Hut
or the internet?
*/38
Managing Resource Dependencies
- How do companies manage their resource dependencies?
- This depends on the type of dependence. Two types of dependence cause uncertainty:
Symbiotic:
Firm depends on others that it openly shares resources with, such as suppliers and distributors
Competitive:
Firm depends on others that it competes with for scarce resources, such as competitors
- Companies do different things to manage each type of dependence…
Managing Resource Dependencies
- Developing a good reputation
Companies with fair business practices, such as those that pay bills from suppliers on time, will gain favored status from suppliers
Suppliers will inform these companies quickly of upcoming shortages
How firms manage symbiotic dependencies:
formal
informal
reputation
cooptation
strategic
alliance
merger
Managing Resource Dependencies
- Cooptation
Companies facing resource problems from outside parties such as suppliers, customers, and other stakeholders
Can bring those outside parties “inside” the company
Give key suppliers a position on your company’s executive board
Give key customers input into important product changes
These relationships help to reduce future uncertainty:
Suppliers more likely to inform you early of upcoming changes
Customers more likely to purchase your redesigned products
How firms manage symbiotic dependencies:
formal
informal
reputation
cooptation
strategic
alliance
merger
Managing Resource Dependencies
- Strategic Alliance
Companies can formally agree to share resources with suppliers and other outside firms
Alliances help to secure resources and reduce uncertainty since the company is locked into a long term contract
This makes it easier to determine where future resources will come from, how often they will come, etc.
How firms manage symbiotic dependencies:
formal
informal
reputation
cooptation
strategic
alliance
merger
Managing Resource Dependencies
- Merger
Companies can – and often do – vertically integrate with suppliers and/or distributors
For example, a company that assembles smartphones may find that external suppliers make inferior or costly parts
The company can acquire key suppliers and begin making their own parts more cheaply, passing savings to consumers
How firms manage symbiotic dependencies:
formal
informal
reputation
cooptation
strategic
alliance
merger
Managing Resource Dependencies
- A key insight:
More formal steps (such as alliances & mergers) are more costly to implement than less formal steps
So companies should choose the least formal approach that is appropriate for the situation:
When resources are not very scarce, valuable, or difficult to control, reputation and cooptation will be effective enough
When resources are very scarce, valuable, or difficult to control, the company should consider alliances or mergers
How firms manage symbiotic dependencies:
formal
$
$$
$$$
$$$$
informal
reputation
cooptation
strategic
alliance
merger
*/38
Managing Resource Dependencies
Symbiotic:
Firm depends on others that it openly shares resources with, such as suppliers and distributors
Competitive:
Firm depends on others that it competes with for scarce resources, such as competitors
- How do companies manage their competitive dependencies?
……
Managing Resource Dependencies
- Through collusion or cartels
Companies can collude or form cartels with competitors
For instance, when one airline raises ticket prices, others may do it too because they now can
But secret agreements between competitors may be illegal because they restrict competition and artificially raise prices
How firms manage competitive dependencies:
formal
informal
collusion
or cartels
third-party links
strategic
alliance
merger
Managing Resource Dependencies
- Through third-parties such as trade associations:
How can cut-throat competitors who fight daily with each other for market share…
…come together to collectively influence regulatory standards and work jointly to lobby for particular laws?
Many industries, especially heavily regulated ones, have trade associations and other third parties that take these steps
How firms manage competitive dependencies:
formal
informal
collusion
or cartels
third-party links
strategic
alliance
merger
Managing Resource Dependencies
- Strategic alliances:
Just as companies can agree to share resources with suppliers (to manage symbiotic dependencies),
They can also form alliances with competitors to:
Combine their knowledge & technology to develop better products
Join together for scale to compete effectively against other larger rivals
How firms manage competitive dependencies:
formal
informal
collusion
or cartels
third-party links
strategic
alliance
merger
Managing Resource Dependencies
- Mergers:
Companies could vertically integrate with suppliers or distributors to manage symbiotic dependencies
But they can also horizontally integrate with competitors to manage competitive dependencies
Companies can acquire their rivals to:
Gain promising technology
Access new markets
Eliminate competitive threats
How firms manage competitive dependencies:
formal
informal
collusion
or cartels
third-party links
strategic
alliance
merger
Managing Resource Dependencies
- Just as we discussed before (for symbiotic dependence):
More formal steps are more costly to implement
So companies should choose the least formal approach that is appropriate:
When resources are not very scarce, valuable, or difficult to control, legal forms of collusion or third parties will be effective enough to manage competitive dependencies
When resources are very scarce, valuable, or difficult to control, the company should consider alliances or mergers
How firms manage competitive dependencies:
formal
$
$$
$$$
$$$$
informal
collusion
or cartels
third-party links
strategic
alliance
merger
*/38
Uncertainty revisited
- So far, we have learned that:
Organizations depend on resources, but resources are subject to uncertainty
Organizations can minimize this uncertainty by reducing their dependence on outside resources or taking other steps to manage their external relationships
- Organizations can also manage this uncertainty in another way:
By managing the “costs” associated with getting and using resources
This is known as managing transaction costs
……
*/38
Managing Transaction Costs
- Transaction costs
the costs of negotiating, monitoring, and governing exchanges of resources between people, within companies, and across companies
- Recall the Nike example (start of today’s lecture):
Nike outsourced a critical part of their operation (catalog production) to an external vendor
This was an exchange that should have been very carefully monitored
But doing so might involve high transaction (monitoring) costs
*/38
Transaction Costs (cont.)
- In general, transaction costs increase when:
Uncertainty increases
Transactions are more costly to monitor in volatile industries:
When suppliers frequently start up or fail, the company has to put more effort into monitoring and changing its links with suppliers
The number of possible exchange partners falls
Organizations that have few available suppliers are more at the mercy of the few suppliers that exist
Organizations begin to use more specific assets
Firms that make big investments in one specific exchange relationship have more to lose if that relationship changes
(Investing in a special machine to make stuff for just one customer is risky; buy a machine that can customize stuff for many buyers)
But doing so might involve high transaction (monitoring) costs
*/38
Transaction Costs (cont.)
- In these or other cases when transaction costs are extremely high:
The company should consider avoiding these costly or risky external exchange relationships
And instead develop in-house capabilities to do similar things
- In the Nike example:
Nike outsourced a critical part of their operation (catalog production)
This exchange should have been carefully monitored, but doing so might involve high transaction (monitoring) costs since the catalog was secret
So Nike might have considered producing this catalog in-house.
Uncertainty increases
The number of possible exchange partners falls
Organizations begin to use more specific assets
*/38
Wrap-up
- Today, we discussed environmental uncertainty & how organizations manage this uncertainty to secure resources
- In this 13-minute video, view how some nonprofits have been unable to manage uncertainty & secure resources to maintain water pumps in developing areas
David Damberger: what happens when an NGO admits failure
http:// www.ted.com/talks/view/id/1300
Alternate URL (same video):
http:// www.ted.com/talks/david_damberger_what_happens_when_an_ngo_admits_failure.html
- Keep the following questions in mind:
What did you learn about the pressures that development organizations have for change? Who or which stakeholders are they responsive to?
How might you improve the system- what theories or course concepts are relevant here, and what do they tell you to change?
Do any of the concepts or ideas covered today give you suggestions for how to increase the power and role of beneficiaries (rather than donors) in the aid process?
Spec and Coord slides (Ch 6).ppt
*/29
Organizational Theory, Design, and Change
Seventh Edition
Gareth R. Jones
Chapter 6
Designing Organizational Structure: Specialization and Coordination
*
*/29
A common work story…
- Imagine starting a small bakery
G
C
C
- Crazy Good Cakes
*/29
A common work story…
- Imagine starting a small bakery
- Crazy Good Cakes
- As with most small businesses
You group workers by function
Baking
Packaging & Sales
Accounting
etc.
G
C
C
Head baker
Bakers
Other
Sales
*/29
A common work story…
- Imagine starting a small bakery
- Crazy Good Cakes
- You launch the first line of cakes
- It’s wildly successful
- So you launch a 2nd line of cakes…
Crazier Cakes
And then…
Head baker
Bakers
Other
Sales
*/29
A common work story…
- Imagine starting a small bakery
- Crazy Good Cakes
- You introduce a cookbook
- Things go well at first
- But then problems start to occur
And then…
- What happened?
Cake book
?
Cake book
Cake book
Cake book
Head baker
Bakers
Other
Sales
*/29
A common work story…
- Imagine starting a small bakery
- Crazy Good Cakes
- Recall you’re organized by function
Meaning every function plays a role in producing each product
more…
- This made sense when you made a narrow range of products
more…
- What happened?
- But by launching the cookbook,
- Now each function has to switch between two very different tasks
Creating room for error
Head baker
Bakers
Other
Sales
book
book
book
*/29
A common work story…
- This is a common problem in small
and mid-sized businesses
The structures that worked for them before
no longer continue to work as they expand
*/29
Overview
- So what can be done about it?
Today, we’ll cover:
How companies transition from functional structures to:
Divisional Structures:
Product
Product Division
Multidivisional
Product Team
Geographic
Market
Other Structures:
Matrix
Network
*/29
Functional Structure
- Functional structure: workers grouped by skill or area
- What are some advantages & disadvantages of this?
…?
CEO
Human Resources
Marketing & Sales
Customer Service
Production
*/29
Functional Structure
- Advantages:
Grouping workers by skill or area helps motivation because people are specialized:
For instance, by grouping salespeople with each other:
Average salespeople can be mentored by and compared with great salespeople (for bonuses, rewards, etc.)
This can lead average salespeople to work harder
CEO
Human Resources
Marketing & Sales
Customer Service
Production
*/29
Functional Structure
- Disadvantages:
Measurement problem:
How does an executive compare the performance of
two very different functions?
How to know which functions are doing better than others
and which ones need help?
CEO
Human Resources
Marketing & Sales
Customer Service
Production
*/29
Functional Structure
- Another disadvantage:
Silos tend to form; tough to communicate across functions
Example:
Hospitals are often functional (admissions, OR, ICU, billing, etc.)
Patients are transferred across functions
……… what problems could arise…?
CEO
Human Resources
Marketing & Sales
Customer Service
Production
Admissions
Operating Room
Intensive Care Unit
Billing
& Admin
Each week, nationwide, there are about
40 surgeries on the wrong limb
Source: Joint Commission Center for Transforming Healthcare
*/29
Functional Structure
- How would you fix this?
…?
CEO
Human Resources
Marketing & Sales
Customer Service
Production
Admissions
Operating Room
Intensive Care Unit
Billing
& Admin
Perhaps create integrating mechanism between units
(recall these from the lecture on basic organizational design)
For instance, create teams or task forces combining people from admissions, billing, OR, ICU, etc.
Similar problem in the recent video on media companies
(at the end of the recent lecture on authority and control)
Journalists accidentally duplicated each others’ work. Create teams of reporters to go after similar stories.
*/29
Functional Structure
- But there comes a point when
the problems of a functional
structure outweigh advantages
- Remember the cake bakery
When each function has to switch between very different or unrelated products or markets,
Then communication and coordination gets too tricky
more…
Head baker
Bakers
Other
Sales
book
book
book
*/29
Functional Structure
- But there comes a point when
the problems of a functional
structure outweigh advantages
- So functional structures are ok if:
The organization is very simple; it produces similar products in the same place and sells them to similar markets
- As firms expand beyond this,
they should transition to a divisional structure
Head baker
Bakers
Other
Sales
book
book
book
*/29
Functional vs. Divisional Structures
- An exercise will help us differentiate between the Functional and Divisional Structures…
- 10 Volunteers (2 groups of 5)
Scratch paper
One group is functional (5x: body, wing, wing, confirm, fly)
Other is divisional (5 total; 1 each: build, confirm, fly)
Which group:
Launched all planes faster?
Built better (farther flying) products?
Built more creative products?
This slide contains an activity for in-class sessions of this course
If you are viewing these slides online (not in class), feel free to simply advance to the next slide
If you wish to see the activity, click on the picture at left during the slideshow.
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Functional vs. Divisional Structures
- There are many types of Divisional Structures
- Let’s take a look at them …
- What type of divisional structure is best?
- Product Structure
Product Division
Multidivisional
Product Team
- Geographic Structure
- Market Structure
*/29
Divisional Structures
Best when a company makes multiple products
more…
Best when a company serves many areas
more…
Best when a company serves many markets
- Product Structure
*/29
Divisional Structures
- A product structure is a type of divisional structure where products are grouped into different divisions, based on similarities or differences, to increase control
Head baker
Bakers
Other
Sales
Cakes
Books
book
book
book
There are many types of product structures:
Product Division
Multidivisional
Product Team
more about each…
*/29
Divisional Structures
- Product Structure
*/29
Divisional Structures
- Product Division
A divisional structure where centralized support functions serve the needs of a number of different product lines
Best when we make many different products, some of which are similar
Example: we make 3 types of skiis, and 3 types of surfboards
Why?
Each division makes 1 or a few products
But support functions (HR, accounting, etc.) are centralized
Support functions can easily support several divisions,
since many products and tasks are similar
…
*/29
Product Division Structure
notice each division makes similar products, and that support functions are centralized
*/29
Divisional Structures
- Multidivisional
A divisional structure where support functions are not centralized; they’re placed into each product division
Each self-contained product division now has all the support functions it needs to make its own products
Best when we make many different products, with few similarities
Example: we make staplers, donuts, bumper stickers, and fireworks
Why?
Each division makes 1 or a few products
And each division gets their own support functions (HR, accounting, etc.)
Support functions don’t have to worry about switching across
many dissimilar products
*/29
Multidivisional Example: PepsiCo
*
*/29
Pros/Cons of Multidivisional Structure:
- Pros:
Firm can pursue many different, unrelated businesses
Better control, since each product is made start-to-finish in 1 division
Each division is a profit center; performance easy to evaluate
- Cons:
Divisions compete for resources
Vertical communication is tough:
These are really tall structures:
need an additional level of corporate managers to oversee the entire operation
So major decisions must pass through more layers, slowing things down
Expensive to operate (many duplicated functions)
*/29
Pros/Cons of Multidivisional Structure:
- There is an important strategic implication of this:
Imagine you run a small or mid-sized business and want to compete head-to-head against industry giants
In most cases, that would be a difficult strategy
But if those giants are multidivisional, they will have high overhead (more duplicated functions; dedicated functions for each product)
If you focus on a narrower range of products, you can organize as a product division structure and compete more effectively:
You’ll centralize functions, sharing them across your similar
products, and produce each product more efficiently as a result.
Expensive to operate (many duplicated functions)
*/29
Divisional Structures
Finally, there is one more product structure:
- Product Team structure
A divisional structure where specialists from support functions are combined into teams to help each product division as needed
Blends advantages of the product division and multidivisional
How:
each product division pulls together a team of functional specialists as needed for various projects
Why?
Cheaper than multidivisional:
Functions aren’t duplicated across divisions; instead they’re ‘loaned’ as needed
More decentralized than product division:
Functional teams get to know each product better than they would if they worked far away at headquarters
*/29
Product Team Structure
notice how functional specialists can be borrowed as needed
Product Team Structure
- One example of a product team structure:
- Hallmark used to organize by function
Artists, writers, and designers placed into separate units
Very difficult to coordinate and develop new cards
- Switched to product team structure
Teams of artists, writers, designers formed around particular categories of cards (birthday, holiday, etc.)
- Product Team structure
Works well for companies that need to frequently come together to develop & launch new products or make other changes
*/29
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Divisional Structures
- Product structure
Product Division
Multidivisional
Product Team
- There are 2 other types of divisional structures:
- Geographic
Best when we operate in many different regions
Why?
Because each geographic region is placed in a separate division
Each division focuses on the region’s unique environment
EXAMPLE: regional sales teams
- Market
Best when we serve many different types of customer markets
Why?
Because each customer group is placed in a separate division
Each division focuses on a customer group’s particular needs
EXAMPLE: company sells to govt & private industry
*/29
Other Structures
- Finally, there are 2 other types of useful structures:
Matrix
Network
*/29
Matrix Structure
- Matrix structure:
People grouped in two ways simultaneously, by function and product
(similar to a product-team structure, but more formalized)
People have 2 bosses: a function boss, and a product boss
- Benefits include:
Better communication and coordination, fewer barriers
(because people are put on teams across functional specialties)
- Disadvantages include:
Control difficult; 2 bosses may contradict each other
*/29
Matrix Structure
people grouped by function and product
one example: often used in consulting firms
*/29
Network Structure
- Network structure:
A cluster of different organizations who coordinate and work together
Examples
Outsourcing
Contracts with suppliers
- Benefits:
Contracting with others can lower costs
Firms can switch easily if contractors do poorly
(leads to very organic & flexible structures)
- Disadvantages:
High reliance on other organizations to do things correctly
even though you don’t have formal oversight over them
So takes time and effort to monitor
*/29
Wrap-up
- Today, we discussed various structural forms, with an emphasis on functional and divisional structures.
- Think through the following scenario:
*/29
Wrap-up
- Imagine you are a group of managers at a major soft-drink manufacturer
- You are planning to compete head-to-head against Coca Cola, Pepsi, and other companies’ branded beverages
- In addition to soft-drinks, you plan to introduce new beverage products, such as bottled waters, energy drinks, vitamin drinks, and juices
…
*/29
Wrap-up
- Your goals are to increase market share across all of your diverse beverage products,
- And to offer soft drinks and other beverages that are tailored to the unique needs and tastes of customers in different regions of the country and world.
…
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Wrap-up
- Your company is currently organized as a functional structure
Separate departments exist for activities such as procurement, production, bottling, research and development, and HR
- You know your company needs to restructure, to be successful.
- You may consider:
What are the pros and cons of different possible organizational structures, in this situation?
What structure(s) will best allow you to be successful in this new strategic direction, if you want to (a) lower costs, (b) be more responsive to customers than your competition, or (c) both?
- This exercise will help you to review some of what we covered today.