Analyze GA reports & KPIs for Google Merchandise Store

Analyze GA reports & KPIs for Google Merchandise Store (Gstore) for the following time period:

1. August 2016

2. July 2017

3. August 1st 2016 – July 31st 2017

4. August 1st 2017 – July 31st 2018

5. August 1st 2018 – July 31st 2019

Compare key results for time periods 1 – 4, using tables and charts, and discuss how KPI values have changed (better or worse).

Discuss challenges & opportunities, provide recommendations to Gstore.