RESEARCH SYNTHESIS

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Analytics_The_Agile_Way_----_Praise_for_Analytics_The_Agile_Way.pdf

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Praise for Analytics: The Agile Way

“These days, every company knows they need to embrace analytics—

but all too often, they’re doing it wrong. Read Phil Simon’s new book

to understand the path forward, and leverage the power of data in a

faster, cheaper, better way.”

—Dorie Clark, author of Stand Out and adjunct professor, Duke

University Fuqua School of Business

“Most companies, especially the larger ones, are realizing that their

data availability and data abilities will make or break them. Huge

investments are being made into creating actionable analytics—that

next level of data insight. Yet many continue to pursue analytics in

a Waterfall, phase-gate approach that makes those insights late to

the party. Analytics: The Agile Way contains the spot-on guidance that

everyone involved needs to know about analytics, Agile methods, and

their intersection.”

—William McKnight, President, McKnight Consulting Group

“Quite obviously, the value of analytical insights that make it into

practice is far more important than the depth of the analytics. Increas-

ing that value may be the key challenge in the analytics space. Phil

Simon’s latest book provides some clues, adopting highly successful

Agile methods to the cause.”

—Tom Redman, Ph.D., “the Data Doc,” and author of

Getting in Front on Data: Who Does What

“The real focus of technology today is around new answers to pre-

viously unsolvable problems: analytics. Unfortunately, old methods

of developing analytics, algorithms, etc., are just too slow, risky, and

costly. Businesses need a fast, cheap way to prove (and then improve)

Simon, Phil. Analytics : The Agile Way, John Wiley & Sons, Incorporated, 2017. ProQuest Ebook Central, http://ebookcentral.proquest.com/lib/harrisburg-ebooks/detail.action?docID=4901712. Created from harrisburg-ebooks on 2020-12-01 07:11:33.

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ffirs b 6 June 2017 9:11 AM ffirs i 6 June 2017 9:11 AM

the worth of analytics. Phil explores the Agile approach to analytics

and then backs it up with a number of case studies—many of which

he helped developed. If you are unclear on how your firm should

approach analytics, this book serves as the starting point.”

—Brian Sommer, IT industry analyst and President,

TechVentive, Inc.

“Even for those who have been working with data for many years (like

me), this is an eye-opening book.”

—Michael Schrenk, competitive intelligence specialist and

author of Webbots, Spiders, and Screen Scrapers

“Phil Simon nails it. For more than a quarter century, high-impact

business value from our efforts in analytics and business intelligence

has been a hit-or-miss proposition. Today we have an entirely new

generation of data management and analytics, and the approaches

described in this book can help organizations pivot toward the best

techniques—and an entirely new philosophy—to achieve the most

from our new technology.”

—Alan Simon, senior lecturer, Arizona State University