Unit 1: Analysis Assignment

Directions

· Your answers should show familiarity with the text and topics being covered in the unit.

· Use the text, lecture notes, and/or PowerPoint as references

· Each question response should consist of at least 150 words.

· Responses should be free of typographical, spelling, and grammar errors.

Questions

1. Compare and contrast a four Ps approach to marketing versus the value approach (creating, communicating, delivering and exchanging value). What would you expect to be the same and what would you expect to be different between two companies that apply one versus the other approach? https://www.mbaskool.com/business-concepts/marketing-and-strategy-terms/6778-4-ps-of-marketing.html

2. You are considering working for United Way upon graduation. Explain how the marketing goals, strategies, and markets for the nonprofit differ from a for-profit organization

3. How has PepsiCo employed a product development strategy?

4. Describe the value propositions the social networking sites YouTube and Facebook offer Web users.