advertising / 1000 words / 24 hours

Branding Analysis

Description:

· Individual task.

· Perform a Branding Analysis comparing the brands COKE and PEPSI.

· Table of Contents to be followed:

· Introduction – Include sales and market share information that you may find relevant to contextualize both brands.

· Brand Portfolio – List and describe the products from each brand.

· Brand Architecture – Analyze if there is a brand arquitechture within the brands, and describe which type do they have.

· Target – Find and analyze their respective Target Groups, and whether or not these groups differ one another.

· Positioning - Find and analyze their respective Positioning, and whether or not it is different for each brand.

· Colors – Analyze if the colors chosen for each brand for their Branding is meaningful or random.

· Advertising – Analyze one commercial per brand (print or video), and note the differences in themes being used.

· Make sure you address all of these parts from an academic perspective: describing, analyzing and evaluating at all times with strategic remarks.

Formalities:

· Wordcount: 1.000 – 1500 words

· Cover, Table of Contents, References and Appendix are excluded of the total wordcount.

· Font: Arial 12,5 pts.

· Text alignment: Justified.

· The in-text References and the Bibliography have to be in Harvard’s citation style.