analyze the finance international risk of Amazon

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AmazonInternationalFinanceCasev_2.pptx

Discussing Amazon’s Growth Strategy

Global E-Commerce Industry

Recommendation Summary

International Finance Risks

Today’s Agenda

I.
II.
III.
IV.

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I. International E-Commerce Markets

Conclusion

Recommendations

Business Challenge

Overview

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Growth in Global E-Commerce

Driven largely through increasing use in smartphones & desktops

Places like India, China, South America & Africa

Improvement in internet connections, plus rising disposable incomes

Drivers of Growth

Market Share Figures

E-Commerce represents 49.4% of all retail sales in 2017

Consumers spent $453.46 billion in 2017 on web purchases

16% increase compared to $390.99 billion in 2016 (Highest growth rate since 2011)

Total value of Amazon transactions in 2017: $189.61 billion

30.1% increase compared to 2016

Conclusion

Recommendations

Business Challenge

Overview

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Growth in E-Commerce Cont.

Conclusion

Recommendations

Business Challenge

Overview

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Growth in E-Commerce Cont.

US E-Commerce Growth Q2 2018 (15.4% increase)

Conclusion

Recommendations

Business Challenge

Overview

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Amazon – Sales By Geography

Geographical Revenue Breakdown

~$20B

Net International Sales

In FY’17

Conclusion

Recommendations

Business Challenge

Overview

(~$1B)

International

Operating Loss in 2017

~30%

International

Sales Growth

2017

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Amazon’s International Business Mission

Conclusion

Recommendations

Business Challenge

Overview

Content Here

Amazon committed $5B in capital to expand Web Services and expand 21 e-commerce fulfillment centers in India

2016 Investment in India

Amazon adds an additional $2B after Walmart took a majority stake in Indian e-commerce giant, FlipKart

Amazon’s TAM measured at $16B

June 2018 Investment

2004 acquired its way into China

15 operation centers across the country

~1.3% of total Chinese Market

2017 Chinese Growth

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II. Business Challenge

Conclusion

Recommendations

Business Challenge

Overview

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What is the challenge? How can Amazon effectively penetrate international e-commerce markets?

Conclusion

Recommendations

Business Challenge

Overview

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III. Recommendation Summary

Conclusion

Recommendations

Business Challenge

Overview

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Chinese E-commerce Market

Conclusion

Recommendations

Business Challenge

Overview

Recommendation 

Amazon China Global Shopping Site

Goods shipped from

U.S., England, Japan, Germany

Website language in Chinese

Directly ship to the buyers

Massive Competition

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11

India E-commerce Market

Conclusion

Recommendations

Business Challenge

Overview

Online retail sales in India from 2009 to 2016 (in billion U.S. dollars)

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12

Make Global Foreign Direct Investments

Conclusion

Recommendations

Business Challenge

Overview

300,000 sellers

30 Millions Product

125,000 brands

 3000+ cities

Acquisition

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IV. International Finance Risks

Conclusion

Recommendations

Business Challenge

Overview

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Questions? Thank you!

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International40%North America60%