12 pages - Please see attached

I selected the Amazon Company. It is based in Seattle, Washington. The company was started in July 1994 by Jeff Bezos, who is still the current managing director. It is the number four top company in the world after Google, Apple, and Facebook. It deals with sale of goods via internet, streaming, and cloud computing. In 2018, the company had a net income of $10.1 billion according to Forbes magazine.

I selected the company since their marketing strategies are diversified in terms of software applications, and it deals with a large variety of products. It also has various market segments which work independently under their respective team managers. It also has a large market and very many shareholders. Smith (1992).  Moreover, since the company is internationally recognized, it will be possible to source as much financial information and annual reports as required from the internet. As a finance student, I will also learn its marketing strategies, and apply the classwork knowledge in the process of the research: to know why it has maintained a top rank in the world of business.

Items that would be significant to a financial analyst in Amazon Company's yearly report include balance sheets, the paid dividends, the stock price, the sales, the number of employees and their payslip information, the marketing strategy and the expenses that come with it and the net profits and the net losses. Swanson & Braidfoot (2013, July).

From the Forbes article, some of the lessons that apply to the Amazon Company include lesson number one, “Be Visual." When creating and presenting its products, Amazon uses quality visual aids of its electronic devices for sale on their websites; this attracts many customers and keeps them.

Lesson three, "Limit your news items to what is news," Amazon does not give its customers any news. It provides the customers with what is necessary, for example, an upsurge in the number of sales, discounted sales, and promotions, and this has improved the customers' confidence in them. Lesson number five, " Talk about your team," the company provides its customers with information about the management team, their positions, and their work experiences.