Unit 8: Course Project- Final Paper

Amazon Alternatives

Rymario Armstrong

Park University

Stacy Yeager-Okosi

MBA695 Strategic Management

20220715

Strategic Analysis Alternatives

Alternatives

1. Allow opening of more warehouses

According to the company's historical analysis, it is expected to increase its profitability to recover from the numerous losses. The company can open more warehouses spread out across the globe so that there can be faster product delivery to clients. This strategic move is connected to the company's strength since it is the most successful online retailer globally. Amazon can afford to increase its portfolio by acquiring more international warehouses as it already has a reliable technological infrastructure. Finding enough finances to cover the company’s costs of increasing the portfolio is reliable, and competitors shall find the idea profitable. The move is highly strategic and requires improvements in all aspects to ensure the capability of remaining profitable regardless of external interference. The alternative suits the organization's mission of serving clients using physical and online stores (Comparably, n.d.).

2. Diversification of market segment

Analysis of the company’s market segment reveals the demographic factors of clients get affected by the weakness of high taxes levied on goods. The main clients of Amazon are people who aim to get faster product delivery. The company discovered this and thus can afford to handle the weakness through constant research in the market for service to diverse clients' needs. Competitors can view this as highly strategic and thus influence the company to acquire clients from global locations (Ferguson, 2017). Amazon can assess more products before posting so that the market segment analysis can promote higher standards for development. The company can thus attain its vision to become a customer-centric organization valid for better market development.

3. Branding improvement

At the moment, Amazon can improve its payment process by focusing on identifying customers suitable for its brand. This is highly strategic since it is possible to identify the company's clients and prepare their products according to their expectations. Amazon built the majority of its technology infrastructure based on the existing branding. Having its payment gateway shall allow Amazon to solve the current weakness connected to payments and thus attain better profit margins (Ferguson, 2017). The company further performed a practical analysis of its clients and discovered unstable markets that do not fit the expected profitability. This reveals the company's drive to acquire a return on investments. Amazon can thus afford to manage threats of any new entrants by holding its reliable branding and improving operations (Comparably, n.d.).

4. Change in Marketing Technique

Amazon's marketing strategy focuses on its clients' geographical location, age, interests, race, and income. Amazon ensures it acquires clients based on their demographic factors that would enable booking all rooms. It can thus afford to manage the bargaining power of buyers for the ultimate change in the profitability operations attained by the company. The market segment also focuses on clients' interest in corporate or leisure activities. Use of technology for advertising products based on online user activities, thus a reliable market process. This ensures an effective connection with Amazon's development since it can provide amenities suitable to all clients. Attain the company's mission, vision, and values are feasible since it integrates the highest standards in all business areas.

5. Niche marketing

This entails the identification of a specific market segment, usually the most lucrative, and tailoring the nature of the product as well as the marketing strategies to increase appeal to the identified segment. Amazon can integrate its online presence to manage the issue of the threat of substitutes using niche marketing. Since customers can switch to other platforms, Amazon's application of niche marketing can save its large market share (Ferguson, 2017). Therefore, the most promising avenues to maximize the marketing approach are based on either mass marketing or the more viable and complementary approach of segmented marketing as applied to consumers and potential local suppliers. Amazon can afford the change and deliver high-quality results for all customer segments.

6. Attain customer expectations

Understanding the customer needs helps determine how to position the product and which markets to prioritize. The customers' needs are the driving force that determines whether they will buy the service or product and hence engage the brand (Ferguson, 2017). Amazon already faces the political factor of hostility from other nations that aim to promote local industries. For this reason, it is imperative to promote customer expectations, so business managers can understand the need to work with Amazon. When the customer needs are not satisfied, there exists a gap between what is desired and what an organization is offering, and any other new product can come in to fill in the gap. Amazon can promote its mission and vision by committing to the operational excellence of constantly attaining customer expectations.

7. Better gift card strategy

The projected growth of the entire gift card industry for Amazon shows a healthy trend. The company can capitalize on this by conducting extensive market research that identifies the specific economic or industry segments in which gift cards are predominantly used. Amazon can diversify its social factors to deal with a big trend in customer expectations. Establish positive working relations both within and outside their respective industries of operations. Amazon can afford the existing operational method and capitalize on the expected growth through innovative promotional offerings. Attainment of the values for earning trust shall be possible by offering clients better services.

8. Influencer marketing

Social influences and celebrities constantly shape consumer needs; therefore, it is essential to consider influencer marketing so that the brand can grow in more geographical regions. Amazon can afford to pay influencers and thus attain consumer requirements like functionality, flexibility, performance, compatibility, and dependability. The legal aspects of business management shall not get interfered with since Amazon shall promote business development and further promote its mission and vision for passion for invention in the customer-centric business platform.

References

Comparably. (n.d.). Amazon Mission, Vision & Values. Retrieved 15 July 2022 from https://www.comparably.com/companies/amazon/mission .

Ferguson, E. (2017). Amazon.com Inc. Operations Management: 10 Decisions, Productivity. Retrieved 15 July 2022 from https://panmore.com/amazon-com-inc-operations-management-10-decisions-areas-productivity .