Amazon final project

1 Running Head: Amazon

Amazon is an American international corporation that focuses on e-commerce, cloud

computing, digital streaming, and artificial intelligence. In the industry of information

technology in the U.S., it is considered to be one of the big five companies. This company is

traded publicly, by its shares being traded in the New York Stock Exchange (Debter, 2019). The

size of the information technology industry in terms of sales is greatly large, and the industry is

aiming at reaching over five trillion sales this year based on the research that was carried out.

Due to the growth of information technology, individual lives, occupations, and economies are

getting more digital, connected, and automated, and forms of invention keep developing with

time, thus powering technology's growth. The U.S. is the largest technology market globally

since it represents thirty-two percent of the sum. Nevertheless, there is one major retailer that

dominates this industry, Microsoft. The Microsoft Company has majored in the development,

manufacturing, licensing, and retailing computer software, customer electronics, and individual

computers.

Information technology has been impacted by various factors such as technology, culture,

legislation, demographics, and the economy. Due to information systems in technology, they

have facilitated communication, globalization, new types of jobs, and cost-effectiveness and

productivity in this industry. Information technologies such as messaging, emails, voice, and

video calls have enhanced the quick conveying of information and are cheaper and efficient. The

implementation of information systems has helped in doing away with geographical and cultural

differences by sharing information and knowledge, which makes languages and cultures easy in

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the industry. Information systems have made many businesses operate day and night because a

business can be open anytime, make purchases easily, and goods being delivered to the

consumer's doorstep any time they need, thus promoting availability (Berg, & Knights, 2019).

Legislation has also impacted the industry by ensuring that companies register for data

protection, which helps in legal compliance, avoiding fines, better business management, and

customer security. Companies registering with the ICO imply that their business is issued with a

data safety registration number. This number is shown on the business' website thus instilling

trust in the customers' minds. They will know that any information they offer will be handled

appropriately and in good faith. Better business management is achieved in the industry since the

Data Protection Act requires improved management and data storage, thus leading to appropriate

business practices. This data will be effectively held with an understanding of the law and the

necessities cited in the business.

The important events that have helped shape the current state of the Amazon retailer

company include twitch con, AWS summits, Dev Day, selling partner summit, and AWS reinvent

(Cutter, 2019). The Amazon web services host more than forty thousand persons yearly with

keynote speakers and technical presentations. Every year, Twitch hosts TwitchCon, a collection

of live streaming training where streamers meet and greet each other and have chances to test out

the latest and greatest video games. The corporate mission of the Amazon retailer company states

that they work hard to provide the lowermost probable prices, the greatest accessible selection,

and the highest convenience to their customers. This mission promises great services of e-

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commerce to gratify the wants of the customers, and it concentrates on variables of price,

selection, and convenience.

The range of merchandise sold includes consumer electronics, beauty products, groceries,

apparel, and media products such as books, music, videotapes, and software (Zhu, & Liu, 2018).

The company utilizes pricing strategies such as cost-plus pricing, which is computing their

expenses and include a markup, competitive pricing, which sets a price centered on what the

competition charges and value-based pricing, which entails setting a price considering how much

the consumer trusts what they are retailing is valuable. The Amazon company's target audience is

teenagers because they do not have to struggle with a mortgage and household bills, and it has

rolled out a new service for them that will let them shop on Amazon with their login. Some of the

major advertising methods used include the use of email messages, magazines, newspapers,

television ads, radio announcements, and other social media platforms.

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References:

Berg, N., & Knights, M. (2019). Amazon: how the world’s most relentless retailer will

continue to revolutionize commerce. Kogan Page Publishers.

Cutter, C. (2019). Amazon to retrain a third of its U.S. workforce. Wall Street Journal.

Debter, L. (2019). Amazon surpasses Walmart as the world’s largest retailer.

Zhu, F., & Liu, Q. (2018). Competing with complementors: An empirical look at Amazon. com.

Strategic management journal, 39(10), 2618-2642.

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