AM#7

Two Separate Questions

#1 (200 Words Minimum)

Review the “Marketing Excellence: Coca-Cola” case study on pp. 611 of your textbook. Reflect on the successes that Coca-Cola has had with respect to its new product introductions. What would you recommend in the future with respect to not only new product introductions but also mass communication methods? As you analyze, think about how Coca-Cola can most effectively reach multiple target markets.

#2 (200 Words Minimum)

Review the “Marketing Excellence: Amazon.com” case study on p. 523 of your textbook. Discuss why Amazon has succeeded when so many other companies have failed. Reflect on what you think is next for Amazon.