| Timestamp | Gender | What is your age? | Have you ever been in one of my classes before? | Please list which class(es) and whether it was online or in person. Place a comma in between classes (e.g., "Principles of Marketing online, Social Media Marketing in person") | What do you think "Marketing Research" means or includes? | Have you ever developed an online survey? | What program(s) have you used to create the survey? | Please rate your knowledge of statistics (you can use your DSC classes as an indicator). | Please rate your knowledge of EXCEL. | What marketing concepts are you interested in? (check all that apply; type additional topics in "Other") | How comfortable are you with the following statistical techniques [independent t-tests] | How comfortable are you with the following statistical techniques [dependent t-tests] | How comfortable are you with the following statistical techniques [correlations] | How comfortable are you with the following statistical techniques [measures of central tendency (Mean, median, mode)] | How comfortable are you with the following statistical techniques [frequency tables] | How comfortable are you with the following statistical techniques [regression (predicting one thing from something else)] | How comfortable are you with the following statistical techniques [measuring group differences] |
| 2018/08/20 11:16:53 AM AST | Female | 22 | Yes | Principles of Marketing in person, Integrated Marketing Communications online | I think marketing research is a method that marketers use to create links and develop an understanding between producers and consumers, and the different opportunities and problems with a market. | Yes | survey monkey | 4 | 4 | gamification;social media;location based trends (like pokemon go);mobile commerce (buying via mobile apps);designing marketing plans/strategies;designing marketing communications (ads, videos, press releases, etc);sports/athletes;television and/or movies | 3 | 3 | 3 | 3 | 3 | 3 | 3 |
| 2018/08/20 12:40:53 PM AST | Male | 20 | No | | Includes more statistics and analytical means of acquiring information | No | | 4 | 4 | gamification;social media;designing marketing plans/strategies;sports/athletes;television and/or movies | 5 | 4 | 4 | 5 | 4 | 3 | 4 |
| 2018/08/20 5:01:46 PM AST | Female | 24 | Yes | Social Media Marketing in person | collecting and analyzing the current market to recognize market opportunities as well as efficiently target consumers. | No | | 3 | 3 | gamification;social media;mobile commerce (buying via mobile apps);designing marketing plans/strategies;designing marketing communications (ads, videos, press releases, etc);television and/or movies | 2 | 2 | 2 | 3 | 3 | 2 | 2 |
| 2018/08/21 4:27:16 PM AST | Male | 24 | No | | Gathering data to help market something | No | | 3 | 3 | social media;location based trends (like pokemon go);mobile commerce (buying via mobile apps);designing marketing plans/strategies;designing marketing communications (ads, videos, press releases, etc);political campaign marketing | 4 | 3 | 4 | 4 | 2 | 4 | 3 |
| 2018/08/21 8:29:15 PM AST | Male | 46 | Yes | Integrated Marketing Communications - online | At first my thoughts were about gathering information about your target market. After skimming the book I noticed much statistic calculations are involved as well. | No | none | 3 | 3 | social media;location based trends (like pokemon go);mobile commerce (buying via mobile apps) | 3 | 3 | 3 | 3 | 3 | 3 | 3 |
| 2018/08/22 10:56:41 AM AST | Male | 22 | Yes | I believe i had Principles of Marketing online | Information on the processes it takes to link producer&consumers | No | | 3 | 3 | social media;mobile commerce (buying via mobile apps);sports/athletes;television and/or movies | 4 | 3 | 4 | 4 | 2 | 3 | 3 |
| 2018/08/22 1:27:06 PM AST | Male | 23 | No | | I think marketing research provides opportunities for you to better your business. | No | | 2 | 2 | sports/athletes;television and/or movies | 3 | 3 | 3 | 3 | 3 | 3 | 3 |
| 2018/08/25 2:00:46 PM AST | Male | 22 | Yes | 2018 Summer I - MKT 4300- 800 | Through research process to get a basic idea of how business market its product. | No | | 4 | 4 | gamification;location based trends (like pokemon go);mobile commerce (buying via mobile apps);sports/athletes | 2 | 2 | 2 | 5 | 3 | 3 | 3 |
| 2018/08/25 4:26:50 PM AST | Female | 23 | Yes | MKT 3400 | I think it means how to better market to your consumers through research. | No | N/A | 4 | 4 | social media;designing marketing plans/strategies;designing marketing communications (ads, videos, press releases, etc);television and/or movies | 3 | 3 | 4 | 4 | 4 | 4 | 4 |
| 2018/08/26 2:54:50 PM AST | Male | 23 | No | | Studying the market to forecast and predict certain customer behaviors. | No | | 3 | 2 | sports/athletes;television and/or movies;Music | 2 | 2 | 2 | 3 | 3 | 2 | 2 |
| 2018/08/26 4:54:52 PM AST | Male | 22 | No | | Examples of research | Yes | google forms | 4 | 4 | social media;location based trends (like pokemon go);designing marketing plans/strategies;designing marketing communications (ads, videos, press releases, etc);political campaign marketing;sports/athletes | 4 | 3 | 4 | 5 | 4 | 4 | 3 |
| 2018/08/26 5:51:47 PM AST | Female | 22 | Yes | Integrated Marketing, Online | Marketing research means gathering information on needs or wants of consumers. Looking into their spending habits and how they respond to marketing strategies. | No | | 2 | 4 | social media;designing marketing communications (ads, videos, press releases, etc) | 1 | 1 | 2 | 4 | 3 | 1 | 1 |
| 2018/08/26 6:45:39 PM AST | Male | 25 | Yes | International marketing in person | the process of gathering information from pools to apply to a marketing plan | Yes | google forms;survey monkey | 4 | 4 | social media;mobile commerce (buying via mobile apps);designing marketing plans/strategies;designing marketing communications (ads, videos, press releases, etc);sports/athletes;television and/or movies;music | 3 | 3 | 3 | 3 | 3 | 3 | 3 |
| 2018/08/26 9:56:14 PM AST | Male | 22 | No | NONE | Studying the functions of what makes a good marketing niche. | No | NONE | 4 | 4 | gamification;social media;location based trends (like pokemon go);mobile commerce (buying via mobile apps);designing marketing plans/strategies;designing marketing communications (ads, videos, press releases, etc);sports/athletes;television and/or movies | 4 | 4 | 3 | 3 | 3 | 3 | 3 |
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Alto_MKTRES_initialstudentsurvey_F181.xlsx
