final project writeup

MARKETING RESEARCH

FINAL REPORT AND PRESENTATION REQUIREMENTS

REPORT

Title Page (with student name, class name, & professor name on it)

Table of Contents (number all pages)

Executive Summary (1 page)

Introduction (summary of the CLIENT, the project objectives & research problems)

Method (brief description of the online survey)

Results

Demographics

Measures of central tendency/Frequencies/histograms

At least TWO t-tests

At least TWO correlations

At least one Chi-square test

At least one ANOVA

Conclusions and Recommendations

MUST HAVE AT LEAST 10 recommendations!

Appendices

Copy of survey/codebook, statistical analyses/output (edited)

Bibliography