Answer the questions based on the article

ALTERNATIVE ASSIGNMENT

MKT BEHAVIORAL LAB RESEARCH PARTICIPATION

ARTICLE REVIEW FORM

1. What is the purpose of the research described in this article?

2. Describe the experiment that the researchers conducted.

3. What did the researchers expect to find by conducting the experiment (i.e., what were their hypotheses)?

4. Did the researchers find what they expected to find? Were there any unanticipated results?