| Appendix B - Media and Promotional Schedule |
| | | November | | | | December | | | | January | | | | | February | | | | March | | | | April | | | | | May | | | | June | | | | July | | | | | August | | | | September | | | | October |
| | Duration in weeks | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 |
| | 52 |
| TV |
| List tactics/vehicles here |
| Outdoor |
| List tactics/vehicles here |
| Social Media |
| List tactics/vehicles here |
| Public Relations |
| List tactics/vehicles here |
| Trade Promotion |
| List tactics/vehicles here |
| NB: The mix of media and promotion categories included are provided as examples only, you should careful consider which best help meet your communication objectives rather than merely replicating this appraoch. Also, your plans need to cover a two year period, rather than just 52 weeks as shown with this example. |
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ALR71017Ganttchartscheduletemplate.xlsx
