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ALR704-Assessment1-Essay.html

ALR704 Assessment 1 Instructions 

Essay

Due: 22 April, 2020 5:00 pm (AEST)

 

Word Count: 2000 words (+/- 10 %)

Weighting: 40%

Please note: This is an individual assignment.

Essay Question

Critically analyse how top private sector organisations proactively respond to issues.

A private sector organisation = a company or for-profit organisation.

Your essay must demonstrate the following:

a) Select at least one private sector organisation and investigate issues they have responded to in the past.

b) Select and identify one current issue, where they demonstrated responsibility and sought to resolve the problem.

c) Describe the nature of the problem and how this impacted the organisation's stakeholders.

d) Critically evaluate how they addressed the current issue/problem and how successful their response was.  

e) Include a minimum of four (4) academic journal articles.

Overall, your essay will need to demonstrate an understanding of theories/concepts covered in this unit from weeks 1 - 6.

Please note, the four academic sources must discuss theories/concepts discussed in this unit. The reading list and materials within the ALR704 site are your starting point.

 

This task addresses the following Unit Learning Outcomes:

  • ULO1: Understand and apply relevant theory on aspects of reputation management.

  • ULO2: Understand how issues and crises develop, the impact they have and, critically analyse the reactive responses that follow*.

*By investigating the manner in which organisations conduct reputation management, you will be able to critically analyse the various responses and initiatives surrounding problem solving strategies.

Format:

  • Essay format
  • In English
  • Size 12 font
  • 1.5 spacing
  • ‘Normal’ margins settings (2.54cm)
  • Page numbers, student name and ID in footer
  • Submit as a Word Document

 

Referencing:

  • Harvard-style referencing
  • Minimum of four (4) academic references.
  • The reference list is not included in the word count. In-text references are included in the word count.
  • The reference list must appear at the end of your essay and should only include the sources you have included in your essay (in-text citations).

Submission: 

  • Online via CloudDeakin.
  • Upon successful submission, you will receive an automated email confirmation to your Deakin student email account.
  • Please conduct a grammar, spell and word count check before you submit your final essay.

 

Academic essay:

You are to use academic conventions in terms of writing style, referencing, and the overall structure of a research essay. The essay will need an introduction, body and conclusion, and each paragraph should have a topic sentence to help guide the reader. The writing should be clear, concise and persuasive.   

Resources:

FAQs

Plus,

  • Topic guides, class notes and additional materials provided via the ALR704 CloudDeakin site provide guidance towards relevant readings and digital resources.

 

  • At this level of study, the suggested material should be seen as the minimum you should access. You are be expected to undertake your own literature search. A review of relevant literature to support your discussion is expected. 

 

  • You are required to appropriately source and reference material used in the writing of your essay according to academic standards.

 

How will you be marked?

Marking Criteria:

The following criteria and weightings will be applied to work that relates to the assignment question:

Criteria/Weighting

Outstanding

Excellent

Good

Satisfactory

Below expectations

Knowledge, understanding and critical analysis

40%

 

Demonstrates an excellent understanding/comprehension of the task.

Knowledge of the content has been articulated at an exceptionally high level.

A clear discussion is presented and supported with relevant information and literature.

You engage in the academic debate with confidence.

The discussion clearly articulates critical analysis. 

The response to the task is accurate and coherent.

This demonstrates a very good understanding of relevant theory/concepts. 

Demonstrates strong level of critical evaluation.

Demonstration of a good overall understanding of the task.

Knowledge of the content is evident.

The discussion demonstrates critical analysis.

 

Demonstrates a general or limited understanding of the task.

and/or

A limited understanding of the content was conveyed.

and/or

Further opportunities could be seized to demonstrate critical analysis.  

There is evidence of a lack of understanding of the task.

and/or

Unsupported or irrelevant statements or opinions are included.

and/or

Limited or no critical analysis evident.  

Inclusion and application of relevant resources

35%

Incorporates outstanding use of academic resources and supportive materials throughout the discussion.

This demonstrates care in selecting relevant and/or necessary information from a range of sources.

Outstanding use of examples.

Demonstrates a clear understanding of the research necessary to support the topic.

Evidence of care in the selection and use of suitable sources is demonstrated. 

Academic literature and other information sources support the discussion in a coherent manner. Appropriate academic support and examples have been used effectively.

 

The background search presents a combination of academic literature and other sources. These have been used well to support the discussion.

This submission attempts to make linkages between examples and academic sources to aid the discussion.

Examples have been used effectively.

A satisfactory background search is demonstrated.

The minimum number of academic references have been sourced.

Academic literature and other sources have been used to support the discussion.

There is an opportunity to include further and/or more relevant academic resources and/or supportive materials aligned to the topic.

and/or

Additional examples could have supported your essay.

The opportunity to demonstrate further reading and/or conduct broader background research to support the task has been overlooked.

and/or

Insufficient use of academic resources and/or supportive materials necessary to support the discussion.

and/or

No examples were utilised.

Referencing, Clarity, Grammar and Structure

25%

Well-developed structure and sequencing.

Comprehension is enhanced by outstanding written expression, punctuation and superior grammar and spelling skills.

Exceptional use of Harvard-style referencing.

The presentation of this document conforms to the guidelines and is outstanding.

Remained within the word count.

Accurate Harvard-style referencing has been maintained throughout the submission.

Formatting, spelling, grammar and punctuation are of a high standard.

Remained within the word count.

Overall, your submission is written with clarity. 

Harvard-style referencing is mostly accurate.

Formatting, spelling, grammar and punctuation are of a good standard.

The submission is logical, consistent and follows academic writing conventions. 

Complete referencing.

Demonstrates the use of word processing software that meets formatting prescribed in the assignment instructions.

Spelling, grammar and punctuation are satisfactory.

There are areas for improvement.

Please see feedback.

There are multiple errors in relation to the minimum criteria. 

Please see feedback.

Important information before you upload your submission:

Your essay will be submitted via the 'Assessment' tab located at the top of the screen. Once you successfully upload your essay, you should receive a submission receipt (confirmation email). Please allow plenty of time before the submission time to troubleshoot.

Checking your work to avoid plagiarism and ensure you reference accurately

You can use the Self-Check your work with Turnitin  tool.

Or

You should be able to see your originality score once you upload.

Please note, regardless of what colour or percentage your document shows via Turnitin when you upload your work, you should be checking that all of your submitted work complies to academic standards.

Please use the following links if you have any questions.

Please remember to accurately cite all ideas you incorporate into your essay.

“Don't re-use any part of a previous assignment from a different unit (or even the same unit, if you are repeating it) or any part of an assignment submitted to another institution without first getting written permission from your Unit Chair. Depending on the task, the Unit Chair has the right to permit or decline the request.”

This unit uses Harvard - style referencing.