One and Half pages due in 5 hrs

ALP: Igniting a movement around the “I am story”

Growth Cohort : External - Creating a movement in which everyone outside of CORA is a part of the STORY.

Proposal:

Vision: To increase brand awareness in the community

“Scaling” the “ Story”

Brainstorming ideas- here is where you can gather information for marketing and creating brand ambassadors.

· A program scalable across the entire organization where employees can sign up to do all sorts of different community outreach/volunteering events , with each event given some sort of point value that can translate to some sort of incentive . This would be ongoing with yearly calendar / sign ups.

· Brand Ambassadors to represent company, to represent the brand in a positive light, helping to increase brand awareness and sales. They are meant to exemplify our identity in our core values.

· Partnerships. Example: partnering with a University- setting up a company pro-bonus clinic where PT students and clinicias can help underserved populations.

· Advertising focused on our free services, balance assessments etc. Really telling/living the serve all that is community people love free and if free leads to buy all the better. – T\