business management (enterpreneurship)

Allocation of Marks (Presentation): This part of the assessment is linked to a learning outcomes: 2,3, 7 Allocated Marks Preparation

• Providing a logical structure of the presentation • Evidence in support of the entrepreneurial start-up

business success and barriers including relevant source materials

20%

Content

• Selecting material for slides that are directly relevant to the task

• Proper referencing • Using the right fonts and avoid overcrowded slides

30%

Delivery

• Acting effectively as a team rather than a series of individuals

• Avoiding reading from notes • Including easy to understand graphical illustrations • Using appropriate voice volume, pace, and tone • Encouraging engagement of the audience • Conveying an impression of enthusiasm and motivation • Appearing self-confident and convincing • Working together as a team

50%

Allocation of Marks (Portfolio) This part of the assessment is linked to a learning outcomes: 1,4,5,6 Allocated Marks Pre-plan Briefly explain and justify your entrepreneurial start-up business. Provide evidence of original thinking supporting your new business venture.

10%

Plan: Execution Application of Theoretical and Conceptual Elements Develop a sophisticated and intelligent argument based on theoretical and conceptual elements from the module to justify your business idea.

30%

Application of Appropriate Marketing, Finance, Strategy and Human Resource Management Tools Application of relevant marketing Finance, Strategy and Human Resource Management tools, models, frameworks, techniques etc. applied to your entrepreneurial start-up business

30%

Examination of Growth Strategies for your Business Examine the ways how your business ensures growth in the long run.

20%

Report Presentation and Quality Written business plan containing an executive summary, appropriate structure, writing style, referenced sources, tables and graphs.

10%