Memo for marketing project

Allison Smith

Product Ideation and Screening Form

I. Unmet/underserved want: (describe in a brief paragraph)

The options for people that want to eat cereal with milk are limited. Milk must be refrigerated so it does not spoil. There are cereal bars but no cereal with milk options. This product caters more to the person on the go who is looking for something they can take anywhere, snack for kids, as well as for any other situation where you may not have access to a refrigerator to keep milk in. Just add water cereal would be dry cereal in a container or carton with powdered milk already added. A milk substitute version could be available for those who are lactose intolerant. This type of cereal can be stored anywhere like your desk at work, in your car, gym bag, or wherever you want. A bottle of water is all you would need, and most people nowadays have bottled water with them, in their car, or at their desk. Additionally, the cereal container can be placed in the microwave and enjoyed as a hot cereal if you choose.

II. List of (at least) 20 ideas:

1. Custom cereal from dispensers

2. Granola crunch bar cereal

3. Just add water cereal

4. Hot or cold cereal – The cereal in the box can be eaten right out the box or heated up.

5. Vanilla Cheerios

6. Bacon and egg flavored cereal

7. Sweet and salty and cereal

8. More flavors of breakfast drinks

9. Better tasting organic cereal

10. Varieties of Malt-o-meal

11. Pancake cereal – Blueberry, Strawberry, etc.

12. Mango and blackberries added to cereal

13. Pecans or other nuts added

14. Flavored Frosted Flakes

15. Bigger boxes in the variety packs

16. Refrigerated cereals

17. Fresh fruit cereal - refrigerated

18. Coconut Oatmeal

19. Adding dehydrated fruit that rehydrates once it is in milk

20. Coffee flavored cereal

III. List of (at least) 3 screening criteria

1. How feasible is the idea and how easy will it be to go from idea to creation?

2. Can it be sold for a profit?

3. Will a consumer buy it or is there a want or need for it?

IV. Three best ideas

1. Just add water cereal

2. Cereal made from sweet-n-salty or granola crunch bars

3. Customizable cereal

V. Best idea

1. Just add water cereal.