ANSWER QUESTION

1.     For each required element of the project, identify your data sources. Refer to the final project assignment sheet for full details on each element of the project (audience analysis, social engagement analysis, web analytics analysis, and competitive analysis). These will include, but are not limited to, client-provided access to each platform’s data (Google Analytics, Facebook Insights, and Twitter Analytics). Be creative: use the tools we’ve worked with in class, such as SimilarWeb, and find other free tools you could use to build insights for your client. Don’t know where to start? Try Google-ing “free tools for social media analysis.” Use library resources such as e-marketer for audience analysis.

2.     Identify a list of three competitors you will use as comparisons for your client. Two of those competitors should be about the same size as your client, and one should be “aspirational”—that is, their digital presence should be substantially bigger than your client’s. Write one sentence for each organization that explains why they are a good comparison for your client.

3.     Include a timeline for when each piece of the client research will be done. Refer to the project assignment sheet for the list of required elements.

Client Research Plan

● Identification of all the platforms you will analyze. Refer to the research project assignment sheet to figure out what you need to analyze.

1. Facebook, Twitter, organization’s website, and Instagram

● For each platform, list the client’s communication objectives for that platform.

1. Twitter-:  

2. Facebook-

3. Organization’s website -

4. Instagram-

organization is All In Campus