Competition, Marketing mix and Pricing

Assignment

2:

Competition,

Marketing

Mix,

and

Pricing

For this assignment, use the same health care provider as in Assignment 1.

Write a four to six (4

-

6) page paper in which you:

1.

Determine the key characteristics of the users of the products and/or services of the health

care provider you selected.

2.

Analyze the competitive environment of the healt

h care provider you selected and

recommend a course of action for strategic marketing success.

3.

Determine which tools of the marketing mix available to health care providers would be

most effective for the health care provider you selected.

4.

Determine the be

st possible pricing strategy for at least one of the products or services

offered by the health care provider you selected.

5.

Provide at least three (3) qualified sources, e.g., peer

-

reviewed journals, professional

organization Website, or health care provid

er Websites.

Your assignment must follow these formatting requirements:

·

Be typed, double spaced, using Times New Roman font (size 12), with one

-

inch margins on

all sides

; references must follow

APA

or school

-

specific format. Check with your professor

for any additional instructions.

·

Include a cover page containing the title of the assignment, the student’s name, the

professor’s name, the course title, and the date. The co

ver page and the reference page are

not included in the required page length.

The specific course learning outcomes associated with this assignment are:

·

Analyze the competitive environment of a health services organization and identify a

course of action t

hat will allow for strategic marketing success.

·

Analyze the users of the health care system.

·

Describe the various tools of the marketing mix available to health care providers.

·

Use technology and information resources to research issues in health services

marketing.

·

Write clearly and concisely about health services marketing using proper writing

mechanics.

Assignment 2: Competition, Marketing Mix, and Pricing

For this assignment, use the same health care provider as in Assignment 1.

Write a four to six (4-6) page paper in which you:

1. Determine the key characteristics of the users of the products and/or services of the health

care provider you selected.

2. Analyze the competitive environment of the health care provider you selected and

recommend a course of action for strategic marketing success.

3. Determine which tools of the marketing mix available to health care providers would be

most effective for the health care provider you selected.

4. Determine the best possible pricing strategy for at least one of the products or services

offered by the health care provider you selected.

5. Provide at least three (3) qualified sources, e.g., peer-reviewed journals, professional

organization Website, or health care provider Websites.

Your assignment must follow these formatting requirements:

 Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on

all sides; references must follow APA or school-specific format. Check with your professor

for any additional instructions.

 Include a cover page containing the title of the assignment, the student’s name, the

professor’s name, the course title, and the date. The cover page and the reference page are

not included in the required page length.

The specific course learning outcomes associated with this assignment are:

 Analyze the competitive environment of a health services organization and identify a

course of action that will allow for strategic marketing success.

 Analyze the users of the health care system.

 Describe the various tools of the marketing mix available to health care providers.

 Use technology and information resources to research issues in health services marketing.

 Write clearly and concisely about health services marketing using proper writing

mechanics.