economics
alghawas417
AlGhawasToursAgencyinTurkey3.pptxAl Ghawas Tours Agency in Turkey
There several tourist attractions in the country
A tourist agency that will be planning everything for the tourist when they visit is an opportunity.
There are gaps when it comes to tour guiding in the country ("12 Top-Rated Tourist Attractions in Turkey | PlanetWare," n.d.).
Turkey in last alone hosted more than 37 million foreign tourists
The number keep increasing each and every year
Goals, Mission and Objectives
The main goal is to be the leading touring agency in the world
The mission is to plan, guide and provide quality services to the tourists in the best way possible and make them enjoy their money fairly.
Objectives include retaining as many tourists as possible in our agency.
The other objective is to have as many referrals from the old clients as possible.
Why Turkey
Turkey is the sixth visited country around the globe in relation to tourism("Tourism - Invest in Turkey," n.d.) .
Turkey has several fascinating tourist attraction sites.
Turkey has a stable political environment ("Is Turkey safe for tourists and can I cancel my holiday?," 2017).
Economically the country is growing with a gross domestic product of 85.7 billion USD
The country is strategically positioned neighboring Europe and Western Asia who make the best clients (Türker, 2016) .
Organizational Structure
Information moves from top to bottom
CEO will tell the Company Executives, Which will distribute the tasks between the departments
The enterprise will have departments to coordinate to achieve goals
CEO will make sure that the company run smooth. CEO will tell the Company Executives, Which will distribute the tasks between the departments
All the mangers will make sure that goals are done achieved effectaly
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Products and services
Kenteque deals with products ranging from home appliances, to computers and many personal electronics
Also, providing consumers with popular brands such as Apple, Microsoft, Samsung and Sony to name a few.
Secondary services are available such as repairs, online shopping and financing for our products
Kenteque deals with products ranging from home appliances, to computers and many personal electronics
Also, providing consumers with popular brands such as Apple, Microsoft, Samsung and Sony to name a few.
Secondary services are available such as repairs, online shopping and financing for our products
5
Entry strategy
The company intends to apply the in market presence strategy as mode of entry.
As a result all the targets products would be controlled by the firm.
Also as a way to make it work, the company intends to partner with tourist firms that will help in making the firm entry easier.
The firm also intends to position itself in a manner that tourist will be the leading tourist guide in Turkey by marketing itself online.
Marketing strategy
Al Ghawas intends to market itself trough advertisement.
Other marketing strategies that will be applied include promotion
The use of social media and other media related promotion tools
The other way that the company intends to market itself is through giving discounts to new clients
The company intends to start online tourism where they will be recorded live tourism visits.
The company will also use face to face marketing strategy
The last tool is the use of events to market the firm
The Financials
The Company will start at the year 2013, these are the expected financials by the end of 2016
The company total Assets will be $13,858,440 / total Liabilities $10,873,000
Total expenses $1,189,063.00
Cash inflows $ $1,840,500
Cash outflows $1,294,887
By the year 2016, expected profits are $2,809,937.00
The Company will start at the year 2013, these are the expected financials by the end of 2016
The company total Assets will be $13,858,440 / total Liabilities $10,873,000
Total expenses $1,189,063.00
Cash inflows $ $1,840,500
Cash outflows $1,294,887
By the year 2016, expected profits are $2,809,937.00
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Financials
The company has its fore casted sales as follows
Financials
The monthly sales will be forecasted as follows in the next three years of business.
It is evident that from the chart that the company intends to have sales from tourist services increase each and every month
Recommendations and conclusions
To cement the foundation of the company in Turkey, the firm should organize social events such as cleaning campaigns, environment protection.
the firms should integrate technology to remain competitive in the market.
In conclusion Turkey is one of the best tourist attraction sites ad as a case establishing the company there will boost the revenues of the firm.
The company should ensure that it provides the best quality services for clients to return and also have refferals.
References links
12 Top-Rated Tourist Attractions in Turkey | PlanetWare. (n.d.). Retrieved from http://www.planetware.com/tourist-attractions/turkey-tr.htm
Is Turkey safe for tourists and can I cancel my holiday? (2017, February 13). Retrieved from http://www.telegraph.co.uk/travel/advice/is-turkey-safe-for-tourists/
Tourism - Invest in Turkey. (n.d.). Retrieved from http://www.invest.gov.tr/en-US/sectors/Pages/WellnessAndTourism.aspx
Türker, N. (2016). Religious Tourism in Turkey. Alternative Tourism in Turkey, 151-172. doi:10.1007/978-3-319-47537-0_10
