Online data analysis

Online data analysis project, equivalent to 2000 words (50%)

DUE: Monday 1 June by 9 am

Broad Research Essay Topics

STAGE 1 Choose ONE of the following questions and respond to that question in 2000 words:

1. In the following Entrepreneur article ‘Time to Pull the Plug? 8 Real Threats to Traditional TV’ https://www.entrepreneur.com/article/244462 the majority of disruptions come

from the internet and that users multitask across various screens at the same time, simultaneously.

Consider (1) what is the nature of the new digital media networks we – and so many other developed

and developing nations - are now building and utilising; and (2) for whom?

2. How does mobile telephony enable a renewal of the public sphere and extension of democratic processes?

Here, you will need to undertake some secondary research using scholarly material to investigate and

critically engage with your chosen topic broadly outlined above.

STAGE 2 In order to demonstrate your research, we will again use some quantitative data and this is essential element

that will need to be integrated into your essay and substantiated through this primary research material as a

way to verify some of the secondary research you have advanced and supported.

This part of the task will introduce you to using a professional Data Visualisation Tool called Tableau.

Tableau Software produces a family of interactive data visualisation products focused on business

intelligence and research analytics. Such visual data processing tools are vital in today’s media driven

world. I am going to take this task at a very basic level.

Step 1: Download Tableau

Before you can begin using Tableau, you will need to download the current version of the software. You

will have to register first but you don’t need to supply a credit card number, so don’t worry about being

sent a bill.

NOTE: The trial version of Tableau that you download will work for 14 days only, so you will want to

make sure that you have some free time in your schedule to try out the application during the trial period.

You definitely don’t want to begin your trial just before you have to get your assignment in!

Copy and paste this into a browser to start your download.

http://get.tableau.com/trial/tableau -­‐

software.html?cid=70160000000X8R8&ls=Paid%20Search&lsd=Google%20Ad Words%20-­‐

%20Tableau%20-­‐%20APAC%20-­‐%20AU%20-­‐ %20Free%20Trial&adgroup=Tableau%20-­‐

%20Exact&kw=tableau&adused=52651630010&distribution=search&gclid=Cj0

KEQjwx7u5BRC1lePz2biJpIYBEiQA-­‐

ZeDmqydgIVC6mN09Y_pxcKQyUEhhizo4pdh6rCDgao7wawaAle28P8HAQ

Step 2: Watch the video or read the tutorial if you want a deep overview

There are some useful tutorials that you can watch as noted above.

I will also upload a user guide.

Step 3: Now you are ready to produce your own data visuals on local or

global technology use.

Step 4: Finally, in order to enter your tables into your word document you will

need to take a screen shot and then place it to your word document.

With these visualizations drawn from Tableau, you will work to substantiate and

explain how online culture works related to your broad research question above. Your

charts will serve as the guiding material for your discussion of your findings.

A conclusion about the value of this kind of research for investigating and visualizing

the data of online culture will complete the assignment/essay.