sales management
pequena94
airpods.pptxAir pods
Presented by
Employer
Marketing director
It is important to work on the design of the product that is the demand of the customer to make it suitable for the marketing.
Concerning Issue
Size of the air pods that does not fit in to the ears as per the demand of the public, as the target group of the air pods is the adult population and the size does not fit according to the ear size
primary and secondary factors for opportunity
Primary choice that can be opted depends on redesigning the air pods by providing adjustable size range to deal with wide range of customers with different age range.
Secondary choice can be opted by providing the different price range for adjustable design so that people can opt the best designed based on the price range.
Broad selling process
Process can be based on the strong marketing strategy by presenting the air pods with new technology based on a device that helps to connect to the devices in a more convenient way with wireless technology along with adjustable sizes options (Phadermrod et al., 2019).
Conceptual Plan
Consumer Behavior- the trends of the behavior is opting the advance technologies. Hence the customers would be more inclined to buy high tech product.
Relationship development- air pods can replace the old wire products providing convenient solutions to life by targeting the different age range would provide an opportunity for broad customer range to increase the market value of the size adjustable air pods.
Conceptual Plan
Prospecting- it will be based on providing an image of quality products to customers. the economic conditions of the manufacturing and assembling country; for example, China has an impact on the product labor cost, China has low-cost manufacturing whereas European manufacturing cost is high hence resigning the product would be decided as per target populations paying capacity.
The strong economic position of the US dollar has an impact on the business for high tech products as the exchange rate of the dollar make it difficult to do business for the markets like China and Europe.
Conceptual Plan
Sales Call planning- Air pods will face competition as each new day is coming up with advanced features hence the current product will provide an opportunity of market competition. Good standards of the product design and quality will be based on evaluations of the products according to the desired and pre-set parameters to cater the customers demanding different sizes of air pods.
Presentation development- adjustable size air pods with modern and high quality presentation, will be more attractive and demanding for the customer regarding the product.
Management- Management will be done by professional marketing persons to make the bestselling of the products and reaching to the customers’ demands.
Comparison with other products
| Air pods | Bluetooth hands free by Samsung |
| Smart and latest design wireless air pods with blue tooth connecting facility | Samsung hands free with connecting wire on both ends of buds |
| Adjustable Size option for all age ranges | Not available in variety of sizes |
| Easy to hold and fix in ear | Too smart to hold sometimes creates problem |
| Sound stage is 2.7, Noise isolation, 1.8, Good connectivity | Sound stage 1.1, Noise Isolation 1.7. Connectivity issues some times |
References
Phadermrod, B., Crowder, R. M., & Wills, G. B. (2019). Importance-performance analysis based SWOT analysis. International Journal of Information Management, 44, 194-203.
