Week 5 Strategy Milestone Two
Jaylin001
AirbusSEInternalEnvironmentAnalysis.pptxAirbus SE
Terrell McGhee
SNHU
Org Strategy in Global Env
Internal Environment Analysis
1/23/2022
Products, Services and Customer
Aerospace solution
Produces commercial aircraft helicopters etc.
Relied for cutting-edge products
Constantly developing
Sustainable future
Aviation training
Maintenance
Sells products to global airlines
Airbus SE produces innovative solutions and delivers sustainable aerospace solutions through decades of wide-range expertise and experience. The company produces commercial aircraft, space and security segments, helicopters, and defense. The company produces cutting-edge products that are relied on by customers globally. Airbus innovations are constantly developing with improved features to pioneering a safe and united aerospace world. The company's services include enhancing safety in the aviation industry, contributing to a more sustainable future, strengthening customer relationships through training, flight operations, and maintenance, dismantling, and recycling the machines (Airbus.com, 2022). Airbus SE is a multinational company operating globally with over 130,000 employees and the largest aeronautics and Space Company in the world. The company's biggest customers are international airlines such as IndiGo, AirAsia Malaysia, Lufthansa, Jetblue, and Easyjet airlines, among others.
2
Partners and Mergers
Partnered with Bombardier
Aims to produce 6,000 100-150 seats segment
C series production partnership
Airbus SE has selling, marketing and
procurement rights
Expand market sector
Airbus SE sealed a partnership with Bombardier Inc. by owning 50.01% of the majority stake in the C Series Aircraft partnership. The partnership brought together the two complementary product companies to produce 100-150 seat segments in more than 6,000 new aircraft over the next 20 years (Airbus.com, 2022). The partnership for the C series production is a cost-saving initiative by leveraging the Airbus supply chain. Airbus SE owns the right to procure, sell and market and provide customer support to the C Series Aircraft Limited Partnership. The company at expanding its market sector by partnering with the C series, which has a state-of-art-design and great economics that fit in Airbus SE's existing single-aisle.
3
Cont., FACC
Partnered with FACC
FACC provides rudders and elevators
The equipment stabilize aircraft
It’s a high-logistic company
Rudders and elevators require utmost precision
Ford Aerospace and Communications Corporation (FACC) expanded its partnership with Airbus SE to establish innovative, stable, and reliable services. FACC provides elevators and rudders to A220; the two companies have joined hands to provide future innovations to remain competitive. The partnership focuses on manufacturing and assembling rudders that control and stabilize aircraft in the air, and they are significant in the operations of A220. Airbus SE welcomed this partnership because FACC has established itself as a high-level logistic company with highly qualified management. Rudders and elevators require utmost precision in their production; they are complex and demanding, with a length of 6.4 meters and 1.91 meters in width (Airbus.com, 2022).
4
Five Year achievements
More advanced aerospace
Connect more people
Aircraft that will serve the world
Maintain its integrity
Incorporating new ideas, passion and creativity
Maintain reliability
Keep its reputation
In the next five years, the company aims to design more advanced aerospace by manufacturing and to deliver products and services globally. The company seeks to connect more people through aerospace technological innovation, creating a safer and more prosperous world. The company focuses on improving its values in the next five years. First, customer focus is critical in developing aircraft to serve the world. Secondly, integrity is a core value where the company vows to speak where unethical conduct of the company is not respected. The company hopes to maintain ultimate respect in the future, which has been the guiding tool for its interactions by building transparent and honest communications with the customers. Airbus SE values creativity; therefore, in the next five years, the company aims at incorporating ideas, imagination, and passion for creating more advanced aerospace. The company expects to maintain its reliability over time, the company has been dependable and trusted in the past, and they hope to cement and keep this reputation in the future.
5
Cont.,
Being responsible
Prioritize engagements
Balance relationship with society
Responsible and sustainable charter
Environmentally friendly products
Airbus is dedicated to being a responsible business that balances the needs and expectations of society. Over the next five years, the company intends to prioritize its engagement with the stakeholder to identify materiality issues. These issues will help balance the relationship between the company and society by maintaining a responsible and sustainable charter that guides the business's operations and controls its practices. The company wishes to produce more environmentally friendly products that are safe and do not pose health issues to the population. Thus, the company plans to mitigate environmental impact and raise sustainability.
6
References
Airbus.com. (2022). Airbus and Bombardier Announce C Series Partnership | Airbus. Airbus.com. Retrieved 16 January 2022, from https://www.airbus.com/en/newsroom/press-releases/2017-10-airbus-and-bombardier-announce-c-series-partnership.
Airbus.com. (2022). Airbus Services | Airbus Aircraft. Aircraft.airbus.com. Retrieved 16 January 2022, from https://aircraft.airbus.com/en/services.
Airbus.com. (2022). FACC expands partnership with Airbus - Aerospace Manufacturing. Aero-mag.com. Retrieved 16 January 2022, from https://www.aero-mag.com/facc-airbus-20092021.
Airbus.com. (2022). Products & Services | Airbus. Airbus.com. Retrieved 16 January 2022, from https://www.airbus.com/en/products-services.
