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Part 2: Teaching Document

Designing a survey

In designing the survey, it's important to understand the purpose of the assignment. A

person should write specific knowledge that a person would want to gain from the survey. One

should write down hypothetical questions then calculate the expected response. The following tips

should be essential in designing the questions;

 Allow the respondent to fill neutral or NA in the response

 Compound questions should be avoided

 The language used should be simple

 Leading questions should not be used

The type of questions and answer styles should be categorized into categorical and ordinal

questions. The ordinal questions should have answers with scales ranging from strongly disagree

or strongly agree. The categorical should have unordered labels such as colors or brand name

Common problems and ways to avoid them in survey questions

 Demographic questions- These type of questions should be to the pieces of information

that are vital. On the same note, they should be limited and being placed at the end of the

survey to reduce the annoyance

 Inadequate response questions- The response should cover all scenarios but should not be

in a way that would create confusion

 Rating scale inconsistencies- it's advisable to use different scales in the same survey, but

the questions should have different scales

 Assumption of prior knowledge or understanding- all questions should b examined without

making any assumptions that the respondent will know

 Leading questions- questions should avoid directing the responding in answering in a way

that the survey wants

 Compound questions- each question should be asked independently

 Unnecessary questions- The survey should know what it wants. Asking anything outside

that would cause the survey to fail

 Excessive open-ended questions- The number of open-ended questions should be limited

to three or four, which makes it sufficient in reviewing the survey.

 Lengthy Surveys- surveys should take little time to avoid wasting time. People will only

accept to take surveys when it takes a short time.

Questionnaire design

Good survey questions should have the following structure

 The questions should state the intentions of the research, which will attract people into

answering the questions

 The second thing is that the survey question should include instructions in the survey

questions. The instructions should be in how to answer the questions

 The other instruction is to avoid asking personal questions unless there is a need to do so

 The questions should be short

 Questions should be asked one at a time rather than framing different questions in a single

sentence

 The questions should not be biased

 The questions asked should be easy to answer for the subjects