Artificial Intelligence in Business Intelligence

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AI's scientific goal is to understand intelligence by developing computer programs that exhibit intelligent behavior. But as AI has gained momentum, prominent application providers have gone beyond creating traditional software to developing more holistic platforms and solutions that better automate business intelligence and analytics processes.

Briefly describe how AI is transforming business intelligence to help companies gain insights into consumer behavior and use the real-time insights to identify trends and make informed decisions that give them an edge over their competitors.

Discuss an industry example/practical application of how AI is used in Business Intelligence. For example, Domo developed a cloud-based dashboard to collect data from third-party apps so merchants can extract data from their Shopify point-of-sale and e-commerce software to generate reports and track product performance.

*please remember to include at least one credible scholarly reference with your initial post!