Week 4

profilemloi01
AGibson_13E_Ch05.pptx

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Chapter 5

Basics of Analysis

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© 2013 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a password-protected website for classroom use.

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Liquidity ratios

Measures a firm’s ability to meet its current obligations

Borrowing capacity (leverage) ratios

Measures the degree of protection for long-term creditors

Profitability ratios

Measures the earning ability of a firm

Cash flow ratios

Ratio Analysis

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© 2013 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a password-protected website for classroom use.

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Interpreted in comparison with

Prior ratios

Competitor’s ratios

Industry ratios

Predetermined standards

Trend and variability of a ratio are important considerations

Ratio Analysis—Continued

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© 2013 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a password-protected website for classroom use.

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Use of average data from balance sheet

Necessary when comparing with income statement data

Does not

Eliminate seasonal or cyclical variations

Reflect changes that occur unevenly throughout the year

Analysis must be performed and understood within the context of

Native accounting principles

Native business practices and culture

Complexities and Context

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© 2013 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a password-protected website for classroom use.

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The use of percentages is usually preferable to the use of absolute amounts

Vertical analysis

All amounts of a year expressed as a percentage of a base amount of the same year (e.g., net sales revenue, total assets)

Horizontal analysis

Amounts for comparative years are expressed as a percentage of the base year amount

Common-Size Analysis

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Exhibit 5-1: Melcher Company—Vertical Common Size

Each financial statement element is presented as a percentage of a designated base which is sales revenue on the income statement

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Exhibit 5-1: Melcher Company—Horizontal Common Size

Each financial statement element is presented as a percentage of a base amount from a selected year

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Use both absolute and percentages

Guidelines

When an item has value in the base year and none in the next period, the decrease is 100%

A meaningful percent change cannot be computed when one number is positive and the other number is negative

No percent change is computable when there is no figure for the base year

Year-to-Year Change Analysis

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Financial components vary by type of industry

Merchandising

Inventory is a principal asset

Sales may be primarily for cash or on credit

Service

Inventory is low or nonexistent

Manufacturing

Large inventory holdings

Substantial investment in plant assets

Cost of sales often represents the major expense

Industry Variations

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Narrative data

Annual report

Trade periodicals

Industry reviews

Further explains the financial position of a firm

Management Discussion and Analysis (MD&A) provides an overview of the previous year and of future goals and new projects

Descriptive Information

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Provides context for analysis of ratios and financial data

Common types

Trend analysis

Standard Industrial Classification (SIC) Manual

The U.S. Department of Labor provides Web site that details the SIC manual

North American Industry Classification System (NAICS)

Industry Averages and Comparison with Competitors

Comparisons

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A study of the financial history of a firm

It reveals whether the ratio is

Falling

Rising

Relatively constant

Highlight

Effective management

Evidence of problems

Comparisons: Trend Analysis

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Classifies business by industry

Defines industries in accordance with the composition and structure of the economy

Coding structure

Two-digit major group number

Three-digit industry group number

Four-digit industry number

Comparisons: SIC

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Jointly created by the U.S., Canada, and Mexico

Industry is defined by similar production processes

U.S. Census Bureau provides a Web site (www.census.gov) that that details the NAICS manual. Go on this site and under “business and industry” click on NAICS

Comparisons: NAICS

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Industry comparison complicated by highly diversified companies

Financial services

Base their analysis on industry placement

Provide composite industry data

Comparisons: Industry Averages

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Publication Publisher(s) Coverage Data Classification
The Department of Commerce Financial Report Economic Surveys Division, Bureau of the Census Manufacturing, mining, and trade corporations Income statement and balance sheet data and ratios NAICS
Annual Statement Studies Risk Management Association Manufacturing, wholesaling, retailing, service, agriculture, and construction Common-size financial statements and 16 selected ratios NAICS or SIC
Standard & Poor’s Industry Surveys Standard & Poor’s North American and global industries Industry write-ups and statistics NAICS

Financial Services’ Publications

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Publication Publisher(s) Coverage Data Classification
Almanac of Business and Industrial Financial Ratios CCH, Inc. 200 industries Corporate tax return data NAICS
Industry Norms and Key Business Ratios Dun & Bradstreet 800 business lines Condensed financial statements; ratios SIC
Value Line Investment Survey The Standard Edition and the Small & Mid-Cap Edition 1 to 97 industries; 1 to 84 industries Longitudinal financial information

Financial Services’ Publications—Continued

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Ratios are subject to variance from

Differing data

Inconsistent formula construction

Optional (elective) accounting treatment

Different fiscal year-ends

Varying financial policies

Inconsistent basis (before or after tax)

Comparisons: Caution in Using Industry Averages

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Comparison of disparate size firms

Capital market access

Economy of scale (purchasing)

Wider customer base

Information

Absolute numbers amplifies comparison difficulty

Common-size analysis help to eliminate some of the difficulty

Percent of market helps to define relative size

Relative Size of Firm

© 2013 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a password-protected website for classroom use.

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Covers domestic private and public companies

Up to 20 items of information are provided for each company listed

Went digital in 2007 under Gale Directory Library

Ward’s Business Directory

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© 2013 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a password-protected website for classroom use.

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Companies listed on various stock exchanges

New York Stock Exchange

American Stock Exchange

NASDAQ stock market

Regional exchanges

Arranged Alphabetically by stock exchanges

Contains brief analysis of companies regularly traded

Standard & Poor’s Stock Reports

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Contains 2-volumes

Volume 1

Alphabetical list of approximately 75,000 corporations

Volume 2,

Section 1 contains an alphabetical list of over 70,000 individuals serving as officers, directors, trustees, partners, and so on

Section 2 is divided into seven subsections providing additional details

Standard & Poor’s Register Of Corp., Directors, And Executives

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Selected income statement and balance sheet items

Related ratios

Applicable to Standard & Poor’s industry group stock price indexes

Brief monthly updates for selected industries supplement the annual editions of the handbook

Standard & Poor’s Analyst’s Handbook

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U.S. corporations

Background information

Detailed financial statistics

The contents and the index are updated throughout the year

Standard & Poor’s Standard Corporation Descriptions

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© 2013 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a password-protected website for classroom use.

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Covers 5,300 common and preferred stocks

It contains trading activity, price range, dividends, and so on, for companies traded on

New York Stock Exchange

American Stock Exchange

Over the Counter

Regional Exchanges

Standard & Poor’s Security Owner’s Stock Guide

© 2013 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a password-protected website for classroom use.

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Industry statistics on industries such as

Agriculture

Metals

Building

Transportation

Additional statistics are included such as price indexes and daily highs, lows, and closes for stock

Standard & Poor’s Statistical Service

© 2013 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a password-protected website for classroom use.

© 2013 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a password-protected website for classroom use.

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Available at many academic, public, and corporate libraries, and information centers

Other publication available with Net Advantage

Standard & Poor’s Stock Reports

Standard & Poor’s Register of Corporations, Directors and Executives

Stand and Poor’s Standard Corporation Descriptions

Standard & Poor’s Net Advantage

© 2013 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a password-protected website for classroom use.

© 2013 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a password-protected website for classroom use.

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Provide a dividend record of payments on virtually all publicly owned American and some foreign companies

Mergent and Standard & Poor’s Dividend Record

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© 2013 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a password-protected website for classroom use.

Companies must meet at least one of two inclusion requirements

$9 million or more in sales volume

180 or more employees if company is a headquarters single location, 900 or more if employees if company is a branch

Company listings in Volumes

Alphabetical

Geographically

SIC

D&B® Million Dollar Directory®

© 2013 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a password-protected website for classroom use.

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Gives an in-depth view of companies and their divisions, subsidiaries, and affiliates

Contains an alphabetical index, geographical index, and SIC classifications

The parent company listing consists of address, telephone number, stock ticker symbol, stock exchange(s), approximate sales, number of employees, type of business, and top corporate officers

Directory Of Corporate Affiliates™

© 2013 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a password-protected website for classroom use.

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Comprehensive reference

Products and services

Company profiles

Catalog file

Thomas Register Of American Manufacturers

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Published in two volumes

Covers 2000 industrial corporations listed

On New York and American Stock Exchanges and other selected exchanges

Provides information such as history, business, properties, subsidiaries, financial statements, and SIC codes

Mergent Industrial Manual and News Reports

© 2013 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a password-protected website for classroom use.

© 2013 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a password-protected website for classroom use.

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Contains profile information on over 200,000 principal corporate officers in over 12,000 companies

This information includes

Year of birth

Education

Military service

Present business position

Previous positions

D&B Reference Book of Corporate Managements

© 2013 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a password-protected website for classroom use.

© 2013 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a password-protected website for classroom use.

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Database of textual and financial information on about 12,000 public companies

Taken from reports filed with the SEC

Contents

Major financial statements

Financial ratios

Institutional holdings

Insider ownership

President’s letter

Financial notes

Compact Disclosure

© 2013 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a password-protected website for classroom use.

© 2013 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a password-protected website for classroom use.

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Provides accounting, legal, newspaper, and periodical information

Includes financial statements from annual reports for thousands of publicly traded companies

Lexis-Nexis

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Management

Analyze information from the perspective of both investors and creditors

Investors

Analysis of past and present information to project the future prospects of the entity

Creditors

Short-term creditor focus on current resources

Long-term creditors consider the future prospects of the firm

The Users of Financial Statements

© 2013 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a password-protected website for classroom use.

© 2013 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a password-protected website for classroom use.

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