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Agricultural Sales (AGEC 250) FA2018

Sales Presentation

Description

The sales presentation serves as a final assessment of your knowledge of agricultural

sales. Students may choose any product or service from a food or agricultural company to pitch. The project is worth 20% of the student’s individual final grade. In addition to the presentation and written report, each student must submit a resume. The final project written report is worth 60 points total and is due December 3 at midnight. If the written sales presentation is not turned in by the due date, 10 points will be deducted after the first day it is late. By the third day late, you will receive 0 points for the written report.

Written Report: 60 points (Due: Monday, December 1 @ midnight)

Choose any product from agricultural or food industry to pitch based on the concepts

covered in AGEC 250. Each group is responsible for providing the instructor with a typed report of the product and the company that sells the product, as well as any selling techniques mentioned in class or the book. The report should be typed in 12 pt. font, double-spaced, with headings, 3-5 pages plus a reference page. References should be cited throughout the text using MLA citation. The headings should reflect the guidelines of the analysis outlined below.

Written Report Guidelines

Introduction

Introduce the company and product chosen for the sales presentation. The introduction should include the general nature of the company, trends and statistics (i.e. how many producers, type of products), the structure of the industry, your sales approach, etc… Indicate the type of selling: selling in retail, direct sellers, selling for a wholesale, or selling for a manufacturer.

Value-Added

Analyze the value chain for the industry. Who are the middlemen? Are there any middlemen? How does the marketing mix apply to the industry? What kind of value (types of utility) is added and how? Explain how this benefits the customers buying or using the product or service. How do firms in the industry attempt to gain a competitive advantage?

Conclusion

Summarize your sales presentation. Remember to include the concepts discussed in class and the book that is relevant to your sales presentation. Explain why a potential customer

should buy your product or service. How will they use the product or service? Etc. What are the benefits?

References

The written report should include a references page where sources are cited in MLA

format. Citations must be used throughout the paper. Plagiarism will not be tolerated.

Sales Presentation: 30 Points (Due: December 1 @ midnight)

You will need to develop a PowerPoint Presentation file that goes along with your product and written report. The PowerPoint presentation file should be completed in a professional manner.

Resume: 10 points (Due: December 3 @ midnight)

Each student must complete a resume. Use the format provided on monster.com for an entry-level salesperson: http://career-­‐ advice.monster.com/resumes-­‐cover-­‐ letters/resume-­‐samples/sample-­‐resume-­‐entry-­‐level-­‐sales/article.aspx Resumes should be typed. Use correct grammar and punctuation. Check for spelling. Any misspelled words or incorrect grammar and punctuation will result in an automatic loss of all 5 points.