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After reading “An Introduction to Data Mining” and the relevant portions from the Baltzan book, what are your thoughts about Data Mining? How has it changed the way we do business? What competitive advantages can our businesses gain from utilizing Data Mining? What caveats do businesses need to account for when utilizing this data?

In chapter 6 of Baltzan, you read about the Business Benefits of High Quality Information. Information drives our businesses today. Provide your views on the four primary traits Baltzan listed regarding information. Do you agree with the premise offered? Why or why not?